Despite the ease of measuring campaign efficacy with modern performance marketing technologies, marketers must track the right indicators for diverse customer groups. This report addresses how marketers navigate these challenges...
DownloadThis report covers all aspects of the consumer multichannel shopping journey, from choosing where to buy online to payment, delivery options, and future buying preferences. It highlights how shoppers value...
DownloadSelling strategies have shifted from store-first to digital-first and from pureplay to multichannel retailing. Brands and marketplaces have grown significantly, with the former now making up half of the Top500...
DownloadThis report comes at a time when customers’ focus is firmly on value, as inflation continues to push up prices. Retailers, brands and marketplaces are responding by seeking to understand...
DownloadIn this report, we examine the worldwide eCommerce and multichannel market. Focusing on the most recent developments in global eCommerce and the factors that are shaping the sector’s development –...
DownloadThis fascinating report on this increasingly important luxury retail sector, brings together Internet Retailing research into the French Luxury consumer shopping habits with insights across country, generation and income.
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