Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest's stay is crucial. Standout in-person service, tailored recommendations, and...
DownloadCataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the...
DownloadDive into an epic story about how a fabled quest to improve the realm of marketing inadvertently created a monster that plagued the landscape.
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