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Snowflake Composable CDP and Marketing: From Raw Data to Effortless Hyper-Personalization
Marketing interview. Learn how imagino and the Snowflake Composable CDP are revolutionizing the way you activate your data.
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Customer Data Platform: Is real-time a myth? Let’s untangle the true from fiction.
Interview: Find out how to distinguish a true real-time CDP and why switching to a CEP is essential.
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Data fragmentation in marketing insights from eTail Palm Springs
Data fragmentation in marketing limits agility and slows execution. Insights from eTail on silos, customer engagement strategies and new approaches.
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Retail Customer Data : why retailers struggle to use it effectively
What Shoptalk Spring 2026 revealed about retail customer data challenges, legacy systems and new ways to activate data faster.
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Snowflake Sales Kickoff 2026: CEP Partner Insights
What happened at Snowflake Sales Kickoff 2026? Discover key insights and
how customer data activation drives value inside Snowflake.
How is Picard boosting customer loyalty through Zebra at checkout?
By utilising real-time customer data, Picard is boosting customer loyalty at the checkout.
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Club Med & CRM: empowering local teams
Case study: Club Med enables its local teams to run personalised CRM campaigns at scale using a single platform.
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Why Your B2C CDP Platform Is a Data Layer and Why That’s No Longer Enough
A B2C CDP platform can unify customer data, but value now comes from real-time activation, decisioning and orchestration.
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The Forrester B2C CDP Landscape, Q1 2026
Forrester has mapped the B2C customer data platform landscape for Q1 2026, providing an overview of 23 technology vendors across use cases, deployment models, geographic focus, and market size.
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From CDP to CEP: the essential evolution for more effective live marketing campaigns
Discover the limitations of CDPs and why you should switch to a Customer Engagement Platform (CEP) for real-time, high-performance marketing campaigns.
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