Resources to keep your business at the cutting edge.

Whitepaper – imagino explains “Build vs Buy”

With the rise in capability and popularity of Database cloud providers such a s Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.

The “build vs. buy” debate is not a new one. The fact that this argument has never been resolved does indicate that there isn’t a simple binary answer. 

How Zero-Copy Activation Is Replacing Legacy Campaign Management

Unlock the secret to faster, smarter customer engagement—without moving a single row of data. This whitepaper reveals how Zero-Copy Activation is helping leading brands replace legacy campaign tools, accelerate time-to-market, and reduce IT burden.

Zero-Copy Technical Validation Kit

imagino’s Technical Validation Kit gives IT, Data, and Marketing leaders a clear, actionable framework to evaluate their organization’s readiness for zero-copy engagement. Explore how leading brands are rethinking customer engagement architecture from the inside out—with no staging, no ETL, and no compromise on compliance.

Your Executive Brief on Zero-Copy Customer Engagement

Customer expectations demand real-time, relevant, and seamless experiences across all channels. It’s time to move beyond batch-based thinking and reinvent your brand’s engagement with Zero Copy Customer Engagement.

NRF 2025 Top Retail Trends

Uncover key insights from NRF that will help you navigate the trends, challenges, and opportunities reshaping the retail industry

Whitepaper – “imagino explains” AI

Since the advent of GenAI, it’s become virtually impossible to find a piece of marketing software that does not have built-in Artificial Intelligence. Some are incredibly useful, many are slightly gimmicky, whilst others look good on paper but are not practical in real life.

Whitepaper – “imagino explains” The Hurdles of MarTech Replacement

When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.

Whitepaper – “imagino explains” Clientelling for Hotels

Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest’s stay is crucial. Standout in-person service, tailored recommendations, and attentive care create memorable experiences that set hotels apart.

Whitepaper – “imagino explains” Cataloguing

Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.

Whitepaper – “imagino explains” Clientelling

With the rise of online shopping, in-store experiences must be exceptional to stand out. Brands that ignore creating memorable in-store experiences risk losing customers to competitors who prioritise a bespoke one. In today’s competitive landscape, consumers seek more than just products; they crave meaningful interactions and personalised recommendations. In this whitepaper, we explore the power and purpose of clientelling.