EN 
EN (UK)
FRResources to keep your business at the cutting edge.
How can AI (really) improve the personalization of customer interactions?
How is AI transforming customer engagement? Understand the challenges of unified data, real-time and operational performance.
Read now
Marketing Fatigue: Why a Customer Engagement Solution is your Best Medicine
Move from multichannel to true omnichannel with a customer engagement solution that finally reconciles your data.
Read now
Customer journey orchestration: The secret to engaging at the right time
Align your channels and maximize your ROI, or how orchestrating the customer journey transforms your data into Next Best Action.
Read now
Customer Segmentation Marketing: From Raw Data to Activation, the Secrets of an Effective Customer Journey!
Is your customer segmentation outdated? Learn how to move from raw data to actionable insight.
Read now
SCR + 360° View: The winning combo for marketing that hits the nail on the head
Interview with Adrien Paul, Group Product Manager at imagino. SCR + 360° View: The complete customer vision finally explained
Read now
How the Next Generation Single Customer Repository Unlocks Your Omnichannel Strategy
A next-generation SCR gives you the autonomy and agility to leverage your customers’ data quickly, without relying on IT.
Read now
Jumpstart imagino on Snowflake: A Step-by-Step Guide to Activate Your Data
While Snowflake centralizes data beautifully, the activation, the ability to turn that data into real customer engagement, still happens outside the Data Cloud. A step-by-step guide to activate your data directly in Snowflake with the first zero-copy Customer Engagement Platform.
Read now
The (Not-So-Secret) Life of a CRM Campaign Manager
If you’ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering ‘what do we actually do?’ Read on to find out more!
Read now
The Rise of Zero Copy
Over the last few years, marketing trends have been dominated by AI, from LLM to Agentic. The underlying topic is often Data which over the years has been the source of numerous trends such as “big data” or “Vertical Storage”. More recently, “Zero copy” has been coming up both as a consideration and a solution to various data challenges. This blog aims at clarifying the topic and providing some thoughts about the value of the approach.
Read now
Taking Your CDP Further: From Marketing Performance to Increased Customer Satisfaction and Sales
Deborah Truong, Head of Customer Experience at Toyota Financial Services (TFS), shared her insights at the latest imagino Breakfast event, organised in partnership with KPC. The goal? To provide feedback on the implementation of the imagino customer engagement platform (CDP and Campaign Management) and its impact on various key performance indicators. The speakers shared their […]
Read now