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Data fragmentation in marketing insights from eTail Palm Springs

Data fragmentation in marketing insights from eTail Palm Springs

06/01/2026

Data fragmentation in marketing limits agility and slows execution. Insights from eTail on silos, customer engagement strategies and new approaches.

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Retail Customer Data : why retailers struggle to use it effectively

Retail Customer Data : why retailers struggle to use it effectively

06/01/2026

What Shoptalk Spring 2026 revealed about retail customer data challenges, legacy systems and new ways to activate data faster.

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Snowflake Sales Kickoff 2026: CEP Partner Insights

Snowflake Sales Kickoff 2026: CEP Partner Insights

06/01/2026

What happened at Snowflake Sales Kickoff 2026? Discover key insights and
how customer data activation drives value inside Snowflake.

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How is Picard boosting customer loyalty through Zebra at checkout?

How is Picard boosting customer loyalty through Zebra at checkout?

05/15/2026

By utilising real-time customer data, Picard is boosting customer loyalty at the checkout.

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Club Med & CRM: empowering local teams

Club Med & CRM: empowering local teams

04/30/2026

Case study: Club Med enables its local teams to run personalised CRM campaigns at scale using a single platform.

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Why Your B2C CDP Platform Is a Data Layer and Why That’s No Longer Enough

Why Your B2C CDP Platform Is a Data Layer and Why That’s No Longer Enough

04/23/2026

A B2C CDP platform can unify customer data, but value now comes from real-time activation, decisioning and orchestration.

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From CDP to CEP: the essential evolution for more effective live marketing campaigns 

From CDP to CEP: the essential evolution for more effective live marketing campaigns

04/15/2026

Discover the limitations of CDPs and why you should switch to a Customer Engagement Platform (CEP) for real-time, high-performance marketing campaigns.

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How can AI (really) improve the personalization of customer interactions?

How can AI (really) improve the personalization of customer interactions?

03/20/2026

How is AI transforming customer engagement? Understand the challenges of unified data, real-time and operational performance.

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Marketing Fatigue: Why a Customer Engagement Solution is your Best Medicine

Marketing Fatigue: Why a Customer Engagement Solution is your Best Medicine

03/20/2026

Move from multichannel to true omnichannel with a customer engagement solution that finally reconciles your data.

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Customer journey orchestration: The secret to engaging at the right time

Customer journey orchestration: The secret to engaging at the right time

03/20/2026

Align your channels and maximize your ROI, or how orchestrating the customer journey transforms your data into Next Best Action.

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