Resources to keep your business at the cutting edge.
Data fragmentation in marketing insights from eTail Palm Springs
Data fragmentation in marketing limits agility and slows execution. Insights from eTail on silos, customer engagement strategies and new approaches.
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Retail Customer Data : why retailers struggle to use it effectively
What Shoptalk Spring 2026 revealed about retail customer data challenges, legacy systems and new ways to activate data faster.
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Snowflake Sales Kickoff 2026: CEP Partner Insights
What happened at Snowflake Sales Kickoff 2026? Discover key insights and
how customer data activation drives value inside Snowflake.
How is Picard boosting customer loyalty through Zebra at checkout?
By utilising real-time customer data, Picard is boosting customer loyalty at the checkout.
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Club Med & CRM: empowering local teams
Case study: Club Med enables its local teams to run personalised CRM campaigns at scale using a single platform.
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Why Your B2C CDP Platform Is a Data Layer and Why That’s No Longer Enough
A B2C CDP platform can unify customer data, but value now comes from real-time activation, decisioning and orchestration.
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From CDP to CEP: the essential evolution for more effective live marketing campaigns
Discover the limitations of CDPs and why you should switch to a Customer Engagement Platform (CEP) for real-time, high-performance marketing campaigns.
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How can AI (really) improve the personalization of customer interactions?
How is AI transforming customer engagement? Understand the challenges of unified data, real-time and operational performance.
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Marketing Fatigue: Why a Customer Engagement Solution is your Best Medicine
Move from multichannel to true omnichannel with a customer engagement solution that finally reconciles your data.
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Customer journey orchestration: The secret to engaging at the right time
Align your channels and maximize your ROI, or how orchestrating the customer journey transforms your data into Next Best Action.
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