Why is imagino the best alternative to Adobe Campaign?

You’ve spent years building your campaigns, training your teams, and refining your data model on Adobe Campaign Classic (ACC), Adobe Campaign Standard (ACS), or Adobe Campaign Managed Cloud Services (ACMCS). And today, the axe falls: it will be necessary to migrate to the publisher’s new solution, Adobe Journey Optimiser (AJO). A simple evolution of Adobe Campaign? No, it is a total overhaul. Faced with this technical and financial wall, many brands are wondering: even if they have to reimplement everything, isn’t it the ideal time to look for a real alternative to Adobe Campaign?

Adrien Paul, Group Product Manager at imagino, lifts the veil on the hidden costs of the Adobe ecosystem and explains how to choose an alternative to Adobe Campaign with the imagino customer engagement platform.

 
“Staying in the Adobe ecosystem to move to AJO requires the same level of time, effort, and budget as changing publishers, with the added risk of exhausting yourself migrating an existing system rather than seizing the opportunity to reinvent yourself. It’s time to ask yourself the right questions.”

What can imagino offer marketing teams more than a giant like Adobe?

The answer can be summed up in one word: autonomy. Adobe’s functional depth comes with such technical complexity that customers often end up relying on external integrators or agencies. The marketer imagines the campaign on a whiteboard, but they are unable to execute it alone in the tool. With imagino, marketing teams are taking back control. The platform has been designed for their daily use.

There is also the question of proximity. Adobe’s first line of support is often centralized overseas, which creates distance. At imagino, we offer privileged support and expert support localized in French, to be as close as possible to the daily challenges of our customers.

 
“From the moment you depend on an external partner to execute your campaigns on a daily basis, you have lost your agility.”

Why is waiting for Adobe Journey Optimiser to fully mature a financially risky calculation?

AJO is a solution that performs well on real-time activation, but it still lacks the advanced automation and multi-step segmentation capabilities that were ACC’s strength. These historical functions are being rebuilt at Adobe. The result? To have full functional coverage today, customers are forced to maintain and pay for two licenses in parallel (ACC + AJO) until 2027. Waiting is not only a technological delay, but above all a financial abyss. For its part, imagino offers a sustainable platform whose ROI can be measured in a few months, with a controlled cost scope.

 
“If you move your data to fit a proprietary format, you lose the real-time race. The zero-copy approach is the only viable approach for a data-driven company.”

Data copy vs. zero-copy: what is the real impact on campaign performance?

The impact can be seen on technical and financial performance. Adobe requires you to copy and format your data in its own format to be compatible with its ecosystem. However, as soon as you move data, you lose responsiveness, you create silos and you introduce slowness. The zero-copy approach of imagino frees itself from these constraints. Our solution connects directly to where your data resides (such as Snowflake or Google Big Query for example) without ever duplicating it. You can use information that is always up to date, without the bottlenecks associated with transfers.

For example, imagino has enabled customers like Hachette Livre to successfully migrate their aging ACC stack in just 6 months, improve their segmentations (reaching 45% open rate) and deploy more than 250 automated journeys, all while reducing their hidden maintenance costs.
“If you move your data to fit a proprietary format, you lose the real-time race. The zero-copy approach is the only viable approach for a data-driven company.”