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Soft opt-in for charities: turning new UK data rules into engagement

Soft opt-in for charities: turning new UK data rules into engagement

06/01/2026

Soft opt-in for charities changes UK charity marketing, helping teams engage supporters while meeting strict data law requirements.

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Unlocking the Value of customer data for marketing and growth

Unlocking the Value of customer data for marketing and growth

05/29/2026

What is the real value of customer data? Discover why access, usability and legacy systems still block activation and how to unlock it.

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How to Use Customer Data for Marketing : Lessons from Retail Leaders

How to Use Customer Data for Marketing : Lessons from Retail Leaders

05/29/2026

Struggling to use customer data for marketing? Learn how retailers overcome access, silos and legacy barriers to drive real impact.

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How is Picard boosting customer loyalty through Zebra at checkout?

How is Picard boosting customer loyalty through Zebra at checkout?

05/15/2026

By utilising real-time customer data, Picard is boosting customer loyalty at the checkout.

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Why Your B2C CDP Platform Is a Data Layer and Why That’s No Longer Enough

Why Your B2C CDP Platform Is a Data Layer and Why That’s No Longer Enough

05/15/2026

A B2C CDP platform can unify customer data, but value now comes from real-time activation, decisioning and orchestration.

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Club Med & CRM: empowering local teams

Club Med & CRM: empowering local teams

04/30/2026

Case study: Club Med enables its local teams to run personalised CRM campaigns at scale using a single platform.

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From CDP to CEP: the essential evolution for more effective live marketing campaigns 

From CDP to CEP: the essential evolution for more effective live marketing campaigns

04/15/2026

Discover the limitations of CDPs and why you should switch to a Customer Engagement Platform (CEP) for real-time, high-performance marketing campaigns.

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CEP: How embedded AI is (finally) giving marketers back control

CEP: How embedded AI is (finally) giving marketers back control

03/13/2026

Discover how AI embedded in a CEP enables marketers to boost their performance, independently.

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Jumpstart imagino on Snowflake: A Step-by-Step Guide to Activate Your Data

Jumpstart imagino on Snowflake: A Step-by-Step Guide to Activate Your Data

01/23/2026

While Snowflake centralises data beautifully, the activation, the ability to turn that data into real customer engagement, still happens outside the Data Cloud. A step-by-step guide to activate your data directly in Snowflake with the first zero-copy Customer Engagement Platform.

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How can AI (really) improve the personalisation of customer interactions?  

How can AI (really) improve the personalisation of customer interactions?

12/30/2025

How is AI transforming customer engagement? Understand the challenges of unified data, real-time and operational performance.

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