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EN (US)Resources to keep your business at the cutting edge.
From Assisted Marketer to Augmented Marketer: The New Human-AI Collaboration Deciphered
Interview. Learn how AI is propelling the augmented marketer and redefining customer engagement.
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CDP vs. CCMH: Why Forrester’s Two 2026 Reports Describe One Problem
Forrester’s CDP and CCMH reports describe the same gap from two angles. Here’s what connects them — and what unified orchestration actually requires.
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From Technical Activation to Business Autonomy: Why Choose imagino over Hightouch?
Interview. Find out why imagino’s CEP offers more autonomy, depth and sovereignty than the Hightouch activation solution.
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Monolithic Ecosystem vs. B2C Agility: Salesforce vs. imagino
Is Salesforce’s monolithic ecosystem holding back your B2C marketing? Discover how the imagino platform gives autonomy to your teams.
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Car Manufacturers and Dealerships: How to Reconcile Data to Better Engage Your Customers
Interview: Learn how the automotive industry can overcome its data reconciliation challenges with a modern CEP.
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Luxury brands: what CRM strategies can enhance the customer experience?
Learn how the luxury industry can overcome data fragmentation and bring hyper-personalisation to its customers.
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Why is imagino the best alternative to Adobe Campaign?
Interview. Why is imagino’s CEP a more efficient, agile and less expensive alternative to ACC?
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Artificial Intelligence and Marketing: How to Make Your Customer Data Actionable with AI?
Interview. Find out what differentiates traditional data from AI-ready data and how to get the full potential of marketing AI;
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Snowflake Composable CDP and Marketing: From Raw Data to Effortless Hyper-Personalisation
Marketing interview. Learn how imagino and the Snowflake Composable CDP are revolutionising the way you activate your data.
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Customer Data Platform: Is real-time a myth? Let’s untangle the true from fiction.
Interview: Find out how to distinguish a true real-time CDP and why switching to a CEP is essential.
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