Customer Engagement Platform

Consumer choice is endless, and one mis-step is all it takes to lose a loyal customer for good. Today’s shoppers expect real personalisation, not guesswork, which means capturing data across every touchpoint (online and in-store), then storing, aligning and activating it in the right channel, at the right moment. imagino’s CEP makes this possible. It’s low-code, zero-copy and real-time, so there’s no data duplication and no rip-and-replace projects, just seamless integration with your existing tech stack and tangible ROI in as little as a few months.

The sporadic, complex customer journey that can make it difficult for Travel & Hospitality brands to accurately predict the right timing, frequency or channel to be effective.

A CEP solves this by analysing all your customer’s behavioural and historical engagement data – wrapping this into our Travel industry-specific customer journey models to drive the right ‘next best action’ at the right time to have a positive impact.

For luxury brands one of the main challenges is obtaining a single customer view. Reconciliation is difficult because the data comes from very different sources with inconsistent naming conventions. A key advantage that a  Customer Engagement Platform gives luxury brands is agility, the ability to reconcile data using strategies that combine or link different identifiers, so that hyper-personalisation becomes the standard.

The break between digital and physical touchpoints is the biggest sticking point in the automotive. Until a customer has booked a trial, they are often a digital ghost. The strength of our CEP is to capture this moment of conversion to identify the journey and align the dealership’s engagement history with the buyer’s true intentions. With the help of Imogen automotive brands will be able to read between the lines especially for post-purchase actions.