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EN (US)Resources to keep your business at the cutting edge.
Customer Data Platform: Is real-time a myth? Let’s untangle the true from fiction.
Interview: Find out how to distinguish a true real-time CDP and why switching to a CEP is essential.
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Soft opt-in for charities: turning new UK data rules into engagement
Soft opt-in for charities changes UK charity marketing, helping teams engage supporters while meeting strict data law requirements.
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Unlocking the Value of customer data for marketing and growth
What is the real value of customer data? Discover why access, usability and legacy systems still block activation and how to unlock it.
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How to Use Customer Data for Marketing : Lessons from Retail Leaders
Struggling to use customer data for marketing? Learn how retailers overcome access, silos and legacy barriers to drive real impact.
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How is Picard boosting customer loyalty through Zebra at checkout?
By utilising real-time customer data, Picard is boosting customer loyalty at the checkout.
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Why Your B2C CDP Platform Is a Data Layer and Why That’s No Longer Enough
A B2C CDP platform can unify customer data, but value now comes from real-time activation, decisioning and orchestration.
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The Forrester B2C CDP Landscape, Q1 2026
Forrester has mapped the B2C customer data platform landscape for Q1 2026, providing an overview of 23 technology vendors across use cases, deployment models, geographic focus, and market size.
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Club Med & CRM: empowering local teams
Case study: Club Med enables its local teams to run personalised CRM campaigns at scale using a single platform.
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From CDP to CEP: the essential evolution for more effective live marketing campaigns
Discover the limitations of CDPs and why you should switch to a Customer Engagement Platform (CEP) for real-time, high-performance marketing campaigns.
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How to Generate Sustainable Value with a Customer Engagement Platform
Scattered data? Find out how a Customer Engagement Platform (CEP) can help you get to know your customers better, engage with them and build loyalty.
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