Resources to keep your business at the cutting edge.

360° customer view and SCR, the winning combo for marketing that hits the nail on the head

Interview with Adrien Paul, Group Product Manager at imagino. SCR + 360° View: The complete customer vision finally explained

How the Next Generation Single Customer Repository Unlocks Your Omnichannel Strategy

A next-generation SCR gives you the autonomy and agility to leverage your customers’ data quickly, without relying on IT.

imagino x Snowflake – Consumption Hangover Landing Page

Use your Snowflake Commit 2025 – Contact Us

2025 Data Refresh – Contact Us

The (Not-So-Secret) Life of a CRM Campaign Manager

If you’ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering ‘what do we actually do?’ Read on to find out more!

Webinar – The Rise of Zero Copy

Tech trends come and go, but some things are built to last. Zero-copy is one of them, and out of all the alternatives, it’s proving to be one of the most promising.

We’re revisiting the zero copy approach and how brands and technology providers are using it to their advantage.

Whitepaper – imagino explains “Build vs Buy”

With the rise in capability and popularity of Database cloud providers such as Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.

The “build vs. buy” debate is not a new one. The fact that this argument has never been resolved does indicate that there isn’t a simple binary answer. 

The Rise of Zero-Copy in Customer Data

“Zero copy” has been coming up both as a consideration and a solution to various data challenges. This blog aims at clarifying the topic and providing some thoughts about the value of the approach.

Vertu Motor’s Road to Success

Hear from Vertu Motors’ Strategic Project Director, Chris Penny, where he shares the journey to a successful CDP implementation that’s delivering real ROI.