How is Picard boosting customer loyalty through Zebra at checkout?

In-store, the checkout moment is a key touchpoint for recognising and rewarding customer loyalty in a matter of seconds. However, this requires the ability to identify the customer in real time and access all their information, regardless of the channel through which they interact with the brand.

At Picard, this moment has become a lever for real-time engagement, triggered directly at the checkout via Zebra terminals. By drawing on customer data that can be utilised directly in real time, without relying on synchronisations or separate marketing databases, the retailer can immediately offer the use of loyalty points and transform a checkout transaction into a moment of recognition thanks to imagino’s Customer Engagement Platform.

A program to reward loyalty and drive re-purchases  

As the French leader in frozen food retail, Picard operates both a dense network of physical stores and digital channels.  

To reward customer engagement, the brand has rolled out the Burn Point program, which allows customers to use loyalty points to redeem free products in-store.  

Key objectives:  

• Stimulate an increase in average basket size to accumulate more points  
• Drive in-store traffic by encouraging customers to return and use their points  

Earn, choose, enjoy  

Customers earn points with each purchase and can then redeem them for free products. Two redemption paths are available depending on the customer’s profile.

Activation is made possible by a customer data directly accessible in real time

The platform provides Picard with a unified view of the customer by connecting all data sources (checkout, e-commerce, CRM, loyalty).  

In practice, this enables marketing teams to:  

• Identify point balances and eligibility in real time  

• Orchestrate interactions (emails, notifications, in-store information)  

• Synchronise customer journeys across online and offline channels  

  A single engagement system from digital to in-store  

This illustrates a key market transformation: there is no longer a separation between digital engagement and in-store interaction.  

The same system:  

• feeds customer accounts and emails  

• drives interactions at the checkout  

• synchronises decisions in real time  

The customer journey becomes a continuous conversation, regardless of the channel.  

Rapid adoption and measurable impact  

• Over 9,000 customers have already benefited from the feature  

• All have used it at least twice  

• Over 3 million cumulative points  

These results demonstrate rapid adoption and a real impact on engagement and repeat purchases.   

Activating real-time data in-store can transform a loyalty program into a loyalty driver:  

• immediate customer recognition  

• seamless omni-channel experience  

• concrete incentive to repurchase  

What Picard demonstrates is not simply an effective loyalty program, but the ability to transform every interaction into a real-time engagement opportunity by activating data where it lives, when it matters. 

Implementing a Customer Engagement Platform thus enables the creation of more relevant experiences that generate vale for both the brand and its customers.