The CCMH market has matured. Differentiation is architectural now.
Forrester has mapped the cross-channel marketing hub landscape for Q2 2026, researching 28 technology vendors across use cases, geography, type of offering, and market size. Whether you’re evaluating your current stack, planning a new orchestration layer, or benchmarking the market, this report gives you the independent analyst view you need. imagino is one of the vendors included in the research.
Three Key Findings:
Cross-channel marketing hubs is now an established market, buyers should evaluate vendors on architectural fit and AI operationalisation, not feature checklists alone.
Most B2C marketers deploy CCMHs in parallel to their enterprise AI strategy rather than as part of it, a disconnect that limits consistent, governed AI across brand, customer, and employee experience.
Agentic AI is the top disruptor Forrester identifies for the category: a shift from assistive campaign tools to autonomous, real-time customer engagement.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.
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