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Marketing Fatigue: Why a Customer Engagement Solution is your Best Medicine
Move from multichannel to true omnichannel with a customer engagement solution that finally reconciles your data.
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Customer journey orchestration: the secret to engaging at the right time
Align your channels and maximise your ROI, or how orchestrating the customer journey transforms your data into Next Best Action.
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Marketing customer segmentation: From Raw Data to Activation, the Secrets of an Effective Customer Journey!
Is your customer segmentation outdated? Learn how to move from raw data to actionable insight.
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360° customer view and SCR, the winning combo for marketing that hits the nail on the head
Interview with Adrien Paul, Group Product Manager at imagino. SCR + 360° View: The complete customer vision finally explained
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How the Next Generation Single Customer Repository Unlocks Your Omnichannel Strategy
A next-generation SCR gives you the autonomy and agility to leverage your customers’ data quickly, without relying on IT.
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The (Not-So-Secret) Life of a CRM Campaign Manager
If you’ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering ‘what do we actually do?’ Read on to find out more!
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The Rise of Zero-Copy in Customer Data
“Zero copy” has been coming up both as a consideration and a solution to various data challenges. This blog aims at clarifying the topic and providing some thoughts about the value of the approach.
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How to improve marketing performance and increase customer satisfaction and sales?
Deborah Truong, Head of Customer Experience at Toyota Financial Services (TFS), shared her insights at the latest imagino Breakfast event, organised in partnership with KPC.
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How can you reduce marketing fatigue and stay clear from creepy marketing ?
The lines between creepy and intuitive, stalker’ish and insightful, are becoming increasingly blurred for marketers. Let’s get back to the data basics to work out how we can send genuinely useful communications, without freaking out our customers.
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The AI Series – Ask imagino | Part 1
In this series, we’re chatting with Marketing teams and IT teams across all industries. We’re answering their questions in the most straightforward and bullshit-free way possible. You don’t need AI, you need to Ask imagino…
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