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The (Not-So-Secret) Life of a CRM Campaign Manager
If you’ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering ‘what do we actually do?’ Read on to find out more!
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The Rise of Zero-Copy in Customer Data
“Zero copy” has been coming up both as a consideration and a solution to various data challenges. This blog aims at clarifying the topic and providing some thoughts about the value of the approach.
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How to improve marketing performance and increase customer satisfaction and sales?
Deborah Truong, Head of Customer Experience at Toyota Financial Services (TFS), shared her insights at the latest imagino Breakfast event, organised in partnership with KPC.
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How can you reduce marketing fatigue and stay clear from creepy marketing ?
The lines between creepy and intuitive, stalker’ish and insightful, are becoming increasingly blurred for marketers. Let’s get back to the data basics to work out how we can send genuinely useful communications, without freaking out our customers.
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The AI Series – Ask imagino | Part 1
In this series, we’re chatting with Marketing teams and IT teams across all industries. We’re answering their questions in the most straightforward and bullshit-free way possible. You don’t need AI, you need to Ask imagino…
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Black Friday – the end of the Gold Rush?
The Californian Gold Rush. A huge number of prospectors racing to grab their share of what appeared to be an opportunity not to be missed. Parallels with Black Friday anyone?! But just like the Gold Rush – it’s getting harder and harder to tell real gold, from fool’s…
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Our tips for choosing a CDP (Customer Data Platform) for the long run
I’m on the plane flying back from the US where 49,000 runners lined up at the start of the Chicago Marathon, on a Sunday morning, at 7:30 AM, at a time which most would consider too early for their dominical coffee… I was right at the front of that group, knowing it was going to be tough, and gruelling, but buzzing in anticipation!
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