Resources to keep your business at the cutting edge.

Whitepaper – imagino explains “Build vs Buy”

With the rise in capability and popularity of Database cloud providers such as Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.

The “build vs. buy” debate is not a new one. The fact that this argument has never been resolved does indicate that there isn’t a simple binary answer. 

Whitepaper – imagino explains “AI”

Since the advent of GenAI, it’s become virtually impossible to find a piece of marketing software that does not have built-in Artificial Intelligence. Some are incredibly useful, many are slightly gimmicky, whilst others look good on paper but are not practical in real life.

Whitepaper – imagino explains “The Hurdles of MarTech Replacement”

When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.

Handout – Financial Report: How Finance Companies Get ‘Trust’ Wrong!

We were lucky enough to host an event with Dr Simon Moore, Chartered Consumer Psychologist, as our guest speaker. Find out his thoughts on how the finance industry can embed psychological understanding to build customer trust and strengthen relationships.

Whitepaper – imagino explains “Clientelling for Hotels”

Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest’s stay is crucial. Standout in-person service, tailored recommendations, and attentive care create memorable experiences that set hotels apart.

Whitepaper – imagino explains “Cataloguing”

Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.

Whitepaper – imagino explains “Clientelling”

With the rise of online shopping, in-store experiences must be exceptional to stand out. Brands that ignore creating memorable in-store experiences risk losing customers to competitors who prioritise a bespoke one. In today’s competitive landscape, consumers seek more than just products; they crave meaningful interactions and personalised recommendations. In this whitepaper, we explore the power and purpose of clientelling.

Whitepaper – Commerce in the Conversational Age

This white paper dives into the pace of the digital consumer. With the rapid rate, range and extent of changing consumer demands, marketers need to be purpose-led to communicate effectively. Find out why the range of communication with consumers in this conversational age needs to be an all-channel relationship that demands consistency, integrity, connection… and of course speed. There’s no time to wait for a system to plug into another. The need for a lighter and faster tech solution is at an all-time high.

Whitepaper – We’re here to Slay the CDP Monster

Dive into an epic story about how a fabled quest to improve the realm of marketing inadvertently created a monster that plagued the landscape.

Whitepaper – Why Marketing Clouds are Failing CRM Teams

Every day, CRM teams are paying the price for a lack of agility and unnecessary complexity in creating the campaigns and programs they know they could, and should, be implementing.
This discussion piece aims to shed light on the data challenges that CRM teams face and how implementing a revenue-first Customer Data Platform (CDP) can be the key to overcoming these challenges and achieving unparalleled marketing success.