Bringing the wow factor to the Snowflake Sales Kickoff 2026

Our relationship with Snowflake goes back almost as far as imagino itself. Recognizing the power of the Snowflake platform, imagino has looked to integrate our own products with Snowflake’s as deeply as possible from the earliest days of development. 

Having previously worked on Managed mode, then Connected mode, the ultimate goal was to deliver the most benefits to our joint customers. And that’s how the imagino Native App was born – the first Customer Engagement Platform (CEP) built as a Snowflake Native App. 

So, when Snowflake invited us to sponsor its Sales Kickoff, we didn’t think twice. SKO in Portland OR, brought together Snowflake’s entire sales organization for three days, where leadership set the tone for the year and collaboration stayed at an all-time high until the very last minute.

A genuine exchange of value

SKO was an opportunity to meet with Snowflake reps we already knew through joint clients – though it was fantastic to meet face-to-face for the first time – and there were plenty of new contacts to make.

Of course, it would be lovely, if possibly unrealistic, to think that every Snowflake customer might be interested in using the imagino Native App. This was where meetings with the Snowflake Industry Principals were so valuable.

As the title suggests, Snowflake Industry Principals are those with deep expertise inside the sectors they now advise on. Their insight was invaluable to us, and a more detailed understanding of imagino’s capabilities was hopefully useful to them. Certainly, the feedback was positive.

Every meeting was a valuable exchange of information. In many cases, Snowflake’s contacts within clients naturally sit within the data and broader IT teams, whereas a significant part imagino’s focus is on supporting the data needs of the marketing and customer engagement teams. Our insights were useful in helping Snowflake’s team better understand how the needs of both sides can be met through our collaboration.

Delivering the ‘wow!’

Being our first time attending Snowflake SKO, the event was a chance to get the Snowflake team hands on with the imagino Native App. It’s not a stretch to say that there was a genuine ‘wow’ factor when Snowflake sales professionals saw the power of imagino functionality working entirely within the Snowflake. Even to the extent that some couldn’t quite believe it. But the total feature parity between imagino and Snowflake helps makes this seamless.

The messaging that tends to land hardest is that imagino truly unifies and activates data where it lives, which is a unique advantage both from a data governance perspective (vital for the data team, particularly in highly regulated industries) and an agility viewpoint for marketers. These functionalities are usually handled separately, often through different vendors and creates structural gaps. 

The further benefit to customers with the imagino Native App, is that they start unifying and activating their data under their existing Snowflake contract. More than just removing an administrative barrier, however, this means that customers can test and start seeing the benefits of imagino almost immediately with a POC.

A growing partnership

The Snowflake SKO was a positive, collaborative, friendly, and energizing event. It’s already obvious that building on the existing relationships and the connections made are accelerating opportunities and creating new ones. We’re already looking forward to the Snowflake Summit this June!