Resources to keep your business at the cutting edge.

Customer journey orchestration: The secret to engaging at the right time

Align your channels and maximize your ROI, or how orchestrating the customer journey transforms your data into Next Best Action.

Customer Segmentation Marketing: From Raw Data to Activation, the Secrets of an Effective Customer Journey!

Is your customer segmentation outdated? Learn how to move from raw data to actionable insight.

SCR + 360° View: The winning combo for marketing that hits the nail on the head

Interview with Adrien Paul, Group Product Manager at imagino. SCR + 360° View: The complete customer vision finally explained

How the Next Generation Single Customer Repository Unlocks Your Omnichannel Strategy

A next-generation SCR gives you the autonomy and agility to leverage your customers’ data quickly, without relying on IT.

Jumpstart imagino on Snowflake: A Step-by-Step Guide to Activate Your Data

While Snowflake centralizes data beautifully, the activation, the ability to turn that data into real customer engagement, still happens outside the Data Cloud. A step-by-step guide to activate your data directly in Snowflake with the first zero-copy Customer Engagement Platform.

Whitepaper – imagino explains “Build vs Buy”

With the rise in capability and popularity of Database cloud providers such a s Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.

The “build vs. buy” debate is not a new one. The fact that this argument has never been resolved does indicate that there isn’t a simple binary answer. 

The (Not-So-Secret) Life of a CRM Campaign Manager

If you’ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering ‘what do we actually do?’ Read on to find out more!

2025 Data Refresh – Contact Us

If you’re leading CRM, lifecycle, or data-driven marketing and building a business case with more questions than answers, let’s have an honest discussion about how we can help tackle the data, retention, and customer engagement challenges you’re up against.

How Zero-Copy Activation Is Replacing Legacy Campaign Management

Unlock the secret to faster, smarter customer engagement—without moving a single row of data. This whitepaper reveals how Zero-Copy Activation is helping leading brands replace legacy campaign tools, accelerate time-to-market, and reduce IT burden.

Zero-Copy Technical Validation Kit

imagino’s Technical Validation Kit gives IT, Data, and Marketing leaders a clear, actionable framework to evaluate their organization’s readiness for zero-copy engagement. Explore how leading brands are rethinking customer engagement architecture from the inside out—with no staging, no ETL, and no compromise on compliance.