Whitepaper – “imagino explains” AI
Since the advent of GenAI, it's become virtually impossible to find a piece of marketing software that does not have built-in Artificial Intelligence. Some are incredibly useful, many are slightly...
DownloadWhite papers
Whitepaper – “imagino explains” The Hurdles of MarTech Replacement
When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important...
Download
Whitepaper – “imagino explains” Clientelling for Hotels
Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest's stay is crucial. Standout in-person service, tailored recommendations, and...
Download
Whitepaper – “imagino explains” Cataloguing
Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the...
Download
Whitepaper – “imagino explains” Clientelling
With the rise of online shopping, in-store experiences must be exceptional to stand out. Brands that ignore creating memorable in-store experiences risk losing customers to competitors who prioritise a bespoke...
Download
Whitepaper – Internet Retailing UK Top500 Report 2024
Selling strategies have shifted from store-first to digital-first and from pureplay to multichannel retailing. Brands and marketplaces have grown significantly, with the former now making up half of the Top500...
Download
Whitepaper – Commerce in the Conversational Age
This white paper dives into the pace of the digital consumer. With the rapid rate, range and extent of changing consumer demands, marketers need to be purpose-led to communicate effectively....
Download
Whitepaper – Internet Retailing UK Growth 1000 Report 2023
This report comes at a time when customers’ focus is firmly on value, as inflation continues to push up prices. Retailers, brands and marketplaces are responding by seeking to understand...
Download
Whitepaper – Internet Retailing Global eCommerce Report 2023
In this report, we examine the worldwide eCommerce and multichannel market. Focusing on the most recent developments in global eCommerce and the factors that are shaping the sector’s development –...
Download
Whitepaper – Internet Retailing France Luxury Report 2023
This fascinating report on this increasingly important luxury retail sector, brings together Internet Retailing research into the French Luxury consumer shopping habits with insights across country, generation and income.
View
Whitepaper – We’re here to Slay the CDP Monster
Dive into an epic story about how a fabled quest to improve the realm of marketing inadvertently created a monster that plagued the landscape.
Download
White paper – Why Marketing Clouds are Failing CRM Teams
Every day, CRM teams are paying the price for a lack of agility and unnecessary complexity in creating the campaigns and programs they know they could, and should, be implementing....
Download
White paper – Internet Retailing SubX Report 2023
This fascinating report on this increasingly important retail subscription sector, brings together Internet Retailing research into consumer subscription habits with insights across country, generation and income.
Download
