A market holding steady while global luxury slows

While global luxury growth is softening, Switzerland stands apart: 70% of Swiss consumers expect to spend the same or more on luxury products this year. The report draws on exclusive ConsumerX and Statistica data, alongside insight from six leading Swiss watch and fashion houses. imagino CEO Stéphane Dehoche also contributes a perspective on why Swiss luxury now demands the same precision in client relationships as in the product itself.

Performance

In the report:

  • How much US tourism really drives demand
  • Why Chinese demand isn’t expected to recover in 2026
  • How Swiss consumers shop, channel by channel
  • The rise of the pre-owned watch market
  • What AI is changing in customer personalisation

Download the full report to see what sets Swiss luxury apart.

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