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Whitepaper – “imagino explains” Clientelling for Hotels
Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest’s stay is crucial. Standout in-person service, tailored recommendations, and attentive care create memorable experiences that set hotels apart.
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Whitepaper – “imagino explains” Cataloguing
Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.
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imagino raises €25 million series A to drive growth and international expansion
imagino raises €25 million series A to drive growth and international expansion Investment led by Cathay Innovation and joined by henQ to support the martech company to deliver on its global ambitions with particular focus on the UK and US markets Monday 3rd June, Paris, France – imagino, a marketing technology provider headquartered in Paris, […]
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How to stay clear from creepy marketing…
The lines between creepy and intuitive, stalker’ish and insightful, are becoming increasingly blurred for marketers. Let’s get back to the data basics to work out how we can send genuinely useful communications, without freaking out our customers.
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The AI Series – Ask imagino | Part 1
In this series, we’re chatting with Marketing teams and IT teams across all industries. We’re answering their questions in the most straightforward and bullshit-free way possible. You don’t need AI, you need to Ask imagino…
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Report – Commerce in the Conversational Age
This white paper dives into the pace of the digital consumer. With the rapid rate, range and extent of changing consumer demands, marketers need to be purpose-led to communicate effectively. Find out why the range of communication with consumers in this conversational age needs to be an all-channel relationship that demands consistency, integrity, connection… and of course speed. There’s no time to wait for a system to plug into another. The need for a lighter and faster tech solution is at an all-time high.
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A CDP for the Long Run
I’m on the plane flying back from the US where 49,000 runners lined up at the start of the Chicago Marathon, on a Sunday morning, at 7:30 AM, at a time which most would consider too early for their dominical coffee… I was right at the front of that group, knowing it was going to be tough, and gruelling, but buzzing in anticipation!
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Whitepaper – We’re here to Slay the CDP Monster
Dive into an epic story about how a fabled quest to improve the realm of marketing inadvertently created a monster that plagued the landscape.
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MADFest 2023
Lindsay McEwan talks through B&B Hotel Group’s journey to approaching their customer data in a new, fresh way. No more databases to make sense of all your other databases.
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