Resources to keep your business at the cutting edge.

Whitepaper – imagino explains “Build vs Buy”

With the rise in capability and popularity of Database cloud providers such a s Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.

The “build vs. buy” debate is not a new one. The fact that this argument has never been resolved does indicate that there isn’t a simple binary answer. 

The (Not-So-Secret) Life of a CRM Campaign Manager

If you’ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering ‘what do we actually do?’ Read on to find out more!

eTail Toronto Networking Afternoon

Take a well-earned break at eTail Toronto and join us for drinks, snacks and networking!

imagino unveils new Partner Programme to accelerate development

imagino is structuring its Partner Programme to guarantee its customers an engaged, highly qualified ecosystem trained directly by its own teams. With this personalised support, its customers are geared for success.

Taking Your CDP Further: From Marketing Performance to Increased Customer Satisfaction and Sales

Deborah Truong, Head of Customer Experience at Toyota Financial Services (TFS), shared her insights at the latest imagino Breakfast event, organised in partnership with KPC. The goal? To provide feedback on the implementation of the imagino customer engagement platform (CDP and Campaign Management) and its impact on various key performance indicators. The speakers shared their […]

imagino leads innovation: Spectacular growth and new features to help brands redefine their customer experience

imagino leads innovation: Spectacular growth and new features to help brands redefine their customer experience After an exceptional 2024 year marked by 70% growth and the acquisition of 27 new clients, imagino continues its rise, driven by strengthened teams and new features designed to enhance marketers’ efficiency and turn customer data into a strategic growth […]

Webinar – The AI Illusion: Is Your Business Data-Driven or Data-Dazed?

In a landscape where businesses flaunt their data-driven claims, how many are genuinely data literate? Watch this revealing webinar that confronts the unrealistic expectations of AI and empowers non-technical users to take control of their data journey. Explore the real gap between hype and reality and gain practical strategies to cultivate true data literacy in your organisation. Don’t just ride the AI wave—own it!

Whitepaper – “imagino explains” AI

Since the advent of GenAI, it’s become virtually impossible to find a piece of marketing software that does not have built-in Artificial Intelligence. Some are incredibly useful, many are slightly gimmicky, whilst others look good on paper but are not practical in real life.

Whitepaper – “imagino explains” The Hurdles of MarTech Replacement

When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.

imagino​ launches new AI functionalities in ​​integration​​​ ​with​ Snowflake

imagino​ launches new AI functionalities in ​​integration​​​ ​with​ Snowflake imagino, a French company specialising in the management and activation of customer data, ​is launching new AI functionalities with Snowflake. ​ After ​three​​ ​years of technological and commercial partnership, this new offering is part of a shared drive to simplify access to data while making the […]