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Whitepaper – “imagino explains” The Hurdles of MarTech Replacement
When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.
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Whitepaper – “imagino explains” Clientelling for Hotels
Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest’s stay is crucial. Standout in-person service, tailored recommendations, and attentive care create memorable experiences that set hotels apart.
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Whitepaper – “imagino explains” Cataloguing
Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.
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Report – DigitalX Digital Marketing Evolution 2024 Report
Despite the ease of measuring campaign efficacy with modern performance marketing technologies, marketers must track the right indicators for diverse customer groups. This report addresses how marketers navigate these challenges alongside advancements in deep tech, AI, data science, social trends, platforms, and behavioural analysis.
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Report – ConsumerX Getting Inside the Mind of Your Next Customer 2024 Report
This report covers all aspects of the consumer multichannel shopping journey, from choosing where to buy online to payment, delivery options, and future buying preferences. It highlights how shoppers value convenience and low costs, and how they are also exploring new purchasing methods and innovative services and technologies for now and the future.
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Whitepaper – “imagino explains” Clientelling
With the rise of online shopping, in-store experiences must be exceptional to stand out. Brands that ignore creating memorable in-store experiences risk losing customers to competitors who prioritise a bespoke one. In today’s competitive landscape, consumers seek more than just products; they crave meaningful interactions and personalised recommendations. In this whitepaper, we explore the power and purpose of clientelling.
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How to stay clear from creepy marketing…
The lines between creepy and intuitive, stalker’ish and insightful, are becoming increasingly blurred for marketers. Let’s get back to the data basics to work out how we can send genuinely useful communications, without freaking out our customers.
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The AI Series – Ask imagino | Part 1
In this series, we’re chatting with Marketing teams and IT teams across all industries. We’re answering their questions in the most straightforward and bullshit-free way possible. You don’t need AI, you need to Ask imagino…
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Report – Commerce in the Conversational Age
This white paper dives into the pace of the digital consumer. With the rapid rate, range and extent of changing consumer demands, marketers need to be purpose-led to communicate effectively. Find out why the range of communication with consumers in this conversational age needs to be an all-channel relationship that demands consistency, integrity, connection… and of course speed. There’s no time to wait for a system to plug into another. The need for a lighter and faster tech solution is at an all-time high.
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Handout – IJ Retail 2024 Predictions
We were lucky enough to host an event with Ian Jindal, Editor-In-Chief of Internet Retailing as our guest speaker. Find out his thoughts on the key things retailers need to think about in an everything everywhere world.
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