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Vertu Motors MadUp//North Fireside Chat – From Data Dead-Lock to Digital Domination
Discover how Vertu Motors plc are navigating data highways and dodging digital potholes, they’re reshaping the future of car buying, servicing, and customer engagement. And the best part? They’re proving that even small tweaks to your digital marketing strategy can drive big savings in time and money.
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Taking Your CDP Further: From Marketing Performance to Increased Customer Satisfaction and Sales
Deborah Truong, Head of Customer Experience at Toyota Financial Services (TFS), shared her insights at the latest imagino Breakfast event, organised in partnership with KPC. The goal? To provide feedback on the implementation of the imagino customer engagement platform (CDP and Campaign Management) and its impact on various key performance indicators. The speakers shared their […]
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Clarins Webinar – Transforming Data into Exceptional Customer Experiences
Discover how Clarins stay closer to its customers and deliver personalised, engaging experiences thanks to imagino CDP. Watch our webinar recording to get excusive insights from our speakers, discover real-world use cases and learn best practices to unlock the potential of your customer data. An insightful webinar that dives into the impact of a Customer Data Platform (CDP) on business teams, marketing performance and customer experiences!
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Bandai Namco Entertainment Europe Case Study
Discover how Bandai Namco Entertainment Europe manages to drive marketing intelligence thanks to accessible, unified and enriched customer data.
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Webinar – The AI Illusion: Is Your Business Data-Driven or Data-Dazed?
In a landscape where businesses flaunt their data-driven claims, how many are genuinely data literate? Watch this revealing webinar that confronts the unrealistic expectations of AI and empowers non-technical users to take control of their data journey. Explore the real gap between hype and reality and gain practical strategies to cultivate true data literacy in your organisation. Don’t just ride the AI wave—own it!
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Whitepaper – “imagino explains” AI
Since the advent of GenAI, it’s become virtually impossible to find a piece of marketing software that does not have built-in Artificial Intelligence. Some are incredibly useful, many are slightly gimmicky, whilst others look good on paper but are not practical in real life.
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Whitepaper – “imagino explains” The Hurdles of MarTech Replacement
When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.
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Whitepaper – “imagino explains” Clientelling for Hotels
Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest’s stay is crucial. Standout in-person service, tailored recommendations, and attentive care create memorable experiences that set hotels apart.
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Whitepaper – “imagino explains” Cataloguing
Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.
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Report – DigitalX Digital Marketing Evolution 2024 Report
Despite the ease of measuring campaign efficacy with modern performance marketing technologies, marketers must track the right indicators for diverse customer groups. This report addresses how marketers navigate these challenges alongside advancements in deep tech, AI, data science, social trends, platforms, and behavioural analysis.
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