Resources to keep your business at the cutting edge.

How can AI (really) improve the personalization of customer interactions?

How is AI transforming customer engagement? Understand the challenges of unified data, real-time and operational performance.

Marketing Fatigue: Why a Customer Engagement Solution is your Best Medicine

Move from multichannel to true omnichannel with a customer engagement solution that finally reconciles your data.

Customer journey orchestration: The secret to engaging at the right time

Align your channels and maximize your ROI, or how orchestrating the customer journey transforms your data into Next Best Action.

Customer Segmentation Marketing: From Raw Data to Activation, the Secrets of an Effective Customer Journey!

Is your customer segmentation outdated? Learn how to move from raw data to actionable insight.

SCR + 360° View: The winning combo for marketing that hits the nail on the head

Interview with Adrien Paul, Group Product Manager at imagino. SCR + 360° View: The complete customer vision finally explained

How the Next Generation Single Customer Repository Unlocks Your Omnichannel Strategy

A next-generation SCR gives you the autonomy and agility to leverage your customers’ data quickly, without relying on IT.

Jumpstart imagino on Snowflake: A Step-by-Step Guide to Activate Your Data

While Snowflake centralizes data beautifully, the activation, the ability to turn that data into real customer engagement, still happens outside the Data Cloud. A step-by-step guide to activate your data directly in Snowflake with the first zero-copy Customer Engagement Platform.

Whitepaper – imagino explains “Build vs Buy”

With the rise in capability and popularity of Database cloud providers such a s Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.

The “build vs. buy” debate is not a new one. The fact that this argument has never been resolved does indicate that there isn’t a simple binary answer. 

The (Not-So-Secret) Life of a CRM Campaign Manager

If you’ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering ‘what do we actually do?’ Read on to find out more!

2025 Data Refresh – Contact Us

If you’re leading CRM, lifecycle, or data-driven marketing and building a business case with more questions than answers, let’s have an honest discussion about how we can help tackle the data, retention, and customer engagement challenges you’re up against.