Implementing new marketing technology is rarely as simple as the sales deck makes it sound. You’ve probably heard all of these before.
“It’s just an API integration.”
“There’s already a connector.”
“Everything happens in real-time.”
“AI will do the hard work.”
Some are true. Some are half true. And some leave out the part that creates months of unnecessary complexity for marketing and data teams.
In this on-demand webinar, two industry experts unpack five of the biggest myths around implementing customer engagement and martech platforms.
In this on-demand webinar, two industry experts unpack five of the biggest myths around implementing customer engagement and MarTech platforms.
If you’re evaluating a new platform, replacing an existing stack, or simply trying to separate reality from marketing claims, this is the conversation worth listening to.
Watch on demand now.
Event Details
Date – Thursday 10th September 2026
Time – 10:00 am – 11:00 am Eastern Time
Location – Online
What you’ll learn
Why “it’s just an API” is rarely the full story
What connectors solve and what they don’t
Whether Reverse ETL really counts as zero-copy
Why real-time means different things in different use cases
Where AI genuinely helps implementation, and where it absolutely doesn’t
Our Speakers
Tim Biddiscombe
CEO, Purple Square
With more than 20 years’ experience solving complex marketing and technology challenges, Tin has worked with leading organisations including Acxiom Data, Wegener Direct Marketing and Alchemetrics. Having been part of Purple Square since its early days, Tim has played a key role in its growth into a globally recognised customer experience advisory, working with clients, partners and technology vendors to deliver scalable, practical solutions.
Mathieu Lavedrine has spent his career at the intersection of marketing, data and technology. Now VP of Strategic Alliances at imagino, he brings experience from Adobe/Neolane and Tinyclues, with a particular focus on customer data, AI and the changing martech landscape. He works closely with technology partners and brands to challenge traditional approaches to customer engagement and find simpler, more effective ways for marketers to use their data.
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