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FRResources to keep your business at the cutting edge.
A CDP for the Long Run
I’m on the plane flying back from the US where 49,000 runners lined up at the start of the Chicago Marathon, on a Sunday morning, at 7:30 AM, at a time which most would consider too early for their dominical coffee… I was right at the front of that group, knowing it was going to be tough, and gruelling, but buzzing in anticipation!
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Whitepaper – We’re here to Slay the CDP Monster
Dive into an epic story about how a fabled quest to improve the realm of marketing inadvertently created a monster that plagued the landscape.
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White paper – Why Marketing Clouds are Failing CRM Teams
Every day, CRM teams are paying the price for a lack of agility and unnecessary complexity in creating the campaigns and programs they know they could, and should, be implementing.
This discussion piece aims to shed light on the data challenges that CRM teams face and how implementing a revenue-first Customer Data Platform (CDP) can be the key to overcoming these challenges and achieving unparalleled marketing success.
MADFest 2023
Lindsay McEwan talks through B&B Hotel Group’s journey to approaching their customer data in a new, fresh way. No more databases to make sense of all your other databases.
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Diptyque case study
Read about how Diptyque worked with imagino to achieve the Holy Grail – a joined up in-store and online customer experience.
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