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The Importance of the Customer Data Model in Implementing a CDP for Marketing Teams

In an increasingly digitalised environment, businesses are seeking to better understand their customers by relying on data. Integrating a Customer Data Platform (CDP) has become essential for centralising, unifying, and...

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Simplify Monitoring Your Campaigns with Seed Lists

In a marketing context increasingly focused on personalised messages, Seed Lists can be a highly effective tool for optimising your campaigns. Whether you’re looking to test the performance of your...

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Journey: a use case for automating an onboarding process

Journey is a new feature that enables the complete orchestration of consumer interactions across all your marketing channels, including email, mobile, and more. It connects different actions or communications and...

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