Resources to keep your business at the cutting edge.
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The (Not-So-Secret) Life of a CRM Campaign Manager
If you’ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering ‘what do we actually do?’ Read on to find out more!
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Webinar – The Rise of Zero Copy
Tech trends come and go, but some things are built to last. Zero-copy is one of them, and out of all the alternatives, it’s proving to be one of the most promising.
We’re revisiting the zero copy approach and how brands and technology providers are using it to their advantage.
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Whitepaper – imagino explains “Build vs Buy”
With the rise in capability and popularity of Database cloud providers such as Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.
The “build vs. buy” debate is not a new one. The fact that this argument has never been resolved does indicate that there isn’t a simple binary answer.
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The Rise of Zero Copy
“Zero copy” has been coming up both as a consideration and a solution to various data challenges. This blog aims at clarifying the topic and providing some thoughts about the value of the approach.
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Vertu Motor’s Road to Success
Hear from Vertu Motors’ Strategic Project Director, Chris Penny, where he shares the journey to a successful CDP implementation that’s delivering real ROI.
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Report – IR UK Luxury 2025 Report
The UK Luxury 2025 report, examines the market dynamics of the luxury sector across the UK. It highlights key drivers of consumer behaviour, such as the perceived value and longevity of luxury items, the growing influence of sustainability, and the increasing importance of technology and mobile-first shopping.
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Toyota Financial Services Case Study
Read how Toyota Financial Services embraced a Customer Data Platform (CDP) as a crucial step in understanding customer journeys and implementing a tailored and personalised strategy.
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