Customer Data Platform
Explore the only Revenue-first composable CDP, we think it’s time for a modern and agile approach!
Connectivity
Automatically map and catalogue your customer data
Data plug-ins
imagino offers a library of connectors to a growing list of 100+ databases and point solutions. The plug-ins enable a super-fast start to your project, greatly reducing the time to value.
We continuously extend the library, enabling our customers to leverage their existing technical stack and empowering marketing teams to create value-generating use-cases in less time than it takes to say “Customer Data Platform”!
Data Catalogue
imagino offers advanced Data Cataloguing capabilities, providing the ability to quickly discover, browse and of course catalogue both your data and its attributes (or meta-data) such as types and relations.
Visualising and classifying your business’ first party data landscape is a key step in managing governance such as GDPR compliance.
Data profiling
The platform also uses machine learning to suggest tagging of the newly discovered data with business attributes such as “Phone”, “Email”, “PII”, “Score”, “KPI”, “Report-ready”, etc…
Don’t let the initial list of terms limit your understanding or creativity, it can easily be extended to reflect how YOUR business thinks and talks about data.
APIs
The platform is built upon an API layer that is used for both configuration, activation, and data access.
For example, you can access the full depth of your customer records from a Point Of Sale and empower your staff to provide a more tailored in-shop experience. That’s critical when trying to break-down the online-offline divide!
Data streaming
imagino can natively connect to data sources via the connectors and plug-ins. For real-time use-cases the platform also has the ability to connect to data streams which can be captured and stored or enriched and pushed through to the activation channels.
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Data Catalogue
imagino offers advanced Data Cataloguing capabilities, providing the ability to quickly discover, browse and of course catalogue both your data and its attributes (or meta-data) such as types and relations.
Visualising and classifying your business’ first party data landscape is a key step in managing governance such as GDPR compliance.
Data Catalogue
imagino offers advanced Data Cataloguing capabilities, providing the ability to quickly discover, browse and of course catalogue both your data and its attributes (or meta-data) such as types and relations.
Visualising and classifying your business’ first party data landscape is a key step in managing governance such as GDPR compliance.
-
Data profiling
The platform also uses machine learning to suggest tagging of the newly discovered data with business attributes such as “Phone”, “Email”, “PII”, “Score”, “KPI”, “Report-ready”, etc…
Don’t let the initial list of terms limit your understanding or creativity, it can easily be extended to reflect how YOUR business thinks and talks about data.
Data profiling
The platform also uses machine learning to suggest tagging of the newly discovered data with business attributes such as “Phone”, “Email”, “PII”, “Score”, “KPI”, “Report-ready”, etc…
Don’t let the initial list of terms limit your understanding or creativity, it can easily be extended to reflect how YOUR business thinks and talks about data.
-
APIs
The platform is built upon an API layer that is used for both configuration, activation, and data access.
For example, you can access the full depth of your customer records from a Point Of Sale and empower your staff to provide a more tailored in-shop experience. That’s critical when trying to break-down the online-offline divide!
APIs
The platform is built upon an API layer that is used for both configuration, activation, and data access.
For example, you can access the full depth of your customer records from a Point Of Sale and empower your staff to provide a more tailored in-shop experience. That’s critical when trying to break-down the online-offline divide!
-
Data streaming
imagino can natively connect to data sources via the connectors and plug-ins. For real-time use-cases the platform also has the ability to connect to data streams which can be captured and stored or enriched and pushed through to the activation channels.
Data streaming
imagino can natively connect to data sources via the connectors and plug-ins. For real-time use-cases the platform also has the ability to connect to data streams which can be captured and stored or enriched and pushed through to the activation channels.
Unify!
Connect to or generate unified customer views!
Unified Customer Views
It’s not a typo, different brands, departments or even users in your business might require different unified views of the customer. For each one of them it will the the Right Customer View, the one they need to get value or create value.
If a lot of the work is already done in your Snowflake or GCP private cloud, just map it up and simply enrich, no need to re-invent that customer wheel… If there is no such data lake or warehouse available, the connectors will provide a swift view into the silos and support the merging and stitching required to build a virtual 360 View to support those revenue-driving personalised experiences.
What it means is that we won’t duplicate data if there is no need to do so! That’s a refreshing change…
Data agility
Some would like to make you think that they figured out THE data model everyone needs. It’s a lovely idea but in the real-world of data, things are a tad more complicated. Your business is unique, in all likelihood so is its data, technical stack, priorities, approach, values or needs.
That’s why we offer full flexibility of the data model. Customers are often at the centre but sometimes it is a household, a car or a policy. Some businesses have both clients and subscribers, other have account holders whilst the most philanthropic have donors or benefactors.
What they all have in common is the need for their data platform to adapt to both their data and to the specific uses-case they are looking to activate.
Scores & KPIs
Scores and KPIs are the bread and butter of most marketing teams. Not that a RFM or LTV score is novel or inherently complicated, actually having one that is up to date and which you can rely on is not something that every business can boast.
And if you can, then you will thoroughly enjoy the ability to get to the next level and create your own innovative indicators.
Data Quality
Let’s be honest, data quality is not the most exciting topic in the data world. But as the saying goes “carp in, carp out”…
From deduplication to postal address cleansing, a bit of “on-the-fly” hygiene can go a long way. Plenty of help is available here from matching rules to source prioritisation. Give your data a gentle wipe…
Customer Record
imagino offers business teams a real-time access to the customer record. A lot of marketing is achieved at audience or segment level but sometime you need to understand that single customer. A view into past purchases, web behaviour or even what promotional communications they have been exposed to might be exactly what is required.
Customer Knowledge
It’s great to unify and consolidate information. It’s even better to use all those new data points to enrich back the data available throughout your tech-stack. From CRM to Data-Science through Customer service or BI, customer knowledge is only valuable when it is shared.
-
Scores & KPIs
Scores and KPIs are the bread and butter of most marketing teams. Not that a RFM or LTV score is novel or inherently complicated, actually having one that is up to date and which you can rely on is not something that every business can boast.
And if you can, then you will thoroughly enjoy the ability to get to the next level and create your own innovative indicators.
Scores & KPIs
Scores and KPIs are the bread and butter of most marketing teams. Not that a RFM or LTV score is novel or inherently complicated, actually having one that is up to date and which you can rely on is not something that every business can boast.
And if you can, then you will thoroughly enjoy the ability to get to the next level and create your own innovative indicators.
-
Data Quality
Let’s be honest, data quality is not the most exciting topic in the data world. But as the saying goes “carp in, carp out”…
From deduplication to postal address cleansing, a bit of “on-the-fly” hygiene can go a long way. Plenty of help is available here from matching rules to source prioritisation. Give your data a gentle wipe…
Data Quality
Let’s be honest, data quality is not the most exciting topic in the data world. But as the saying goes “carp in, carp out”…
From deduplication to postal address cleansing, a bit of “on-the-fly” hygiene can go a long way. Plenty of help is available here from matching rules to source prioritisation. Give your data a gentle wipe…
-
Customer Record
imagino offers business teams a real-time access to the customer record. A lot of marketing is achieved at audience or segment level but sometime you need to understand that single customer. A view into past purchases, web behaviour or even what promotional communications they have been exposed to might be exactly what is required.
Customer Record
imagino offers business teams a real-time access to the customer record. A lot of marketing is achieved at audience or segment level but sometime you need to understand that single customer. A view into past purchases, web behaviour or even what promotional communications they have been exposed to might be exactly what is required.
-
Customer Knowledge
It’s great to unify and consolidate information. It’s even better to use all those new data points to enrich back the data available throughout your tech-stack. From CRM to Data-Science through Customer service or BI, customer knowledge is only valuable when it is shared.
Customer Knowledge
It’s great to unify and consolidate information. It’s even better to use all those new data points to enrich back the data available throughout your tech-stack. From CRM to Data-Science through Customer service or BI, customer knowledge is only valuable when it is shared.
Activate!
How to use your data to provide unique customer experiences.
Activation Plug-ins
imagino offers a library of native connectors aimed at activating through the solutions already available in your technical stack. Whether it is an ESP or a Media platform, we aim to provide native integration that facilitate the job of both marketers and technical teams.
Segmentation
Through imagino, business teams (marketing, CRM, digital, etc.) have an intuitive and user-friendly interface to create and manage segments and audiences. No more waiting for someone else to run some complicated SQL, users can quickly get counts and augment their lists with data points from their entire data ecosystem.
Journeys
Segments, Audiences and Triggers are all great starting points but not all activations are linear. imagino allows your Marketing teams to build multi-stage and cross-channel journeys that leverage your data to the fullest before reaching the activation points.
Progressive profiling
From unknown visitors to known returning clients, imagino tracks events throughout their journey, stitching and reconciliating data points and applying matching rules to progressively enrich and enhance each profile. For example, new transactions will provide updated basket values or RFM scores whilst web visit can be used to improve affinity modelling…
Data movement
To address running costs or the performance limitations of some data sources, it can be prudent to cache data into a more efficient environment. This provides a unique ability to control where the data should be stored and processed according to your technical and financial constraints.
-
Segmentation
Through imagino, business teams (marketing, CRM, digital, etc.) have an intuitive and user-friendly interface to create and manage segments and audiences. No more waiting for someone else to run some complicated SQL, users can quickly get counts and augment their lists with data points from their entire data ecosystem.
Segmentation
Through imagino, business teams (marketing, CRM, digital, etc.) have an intuitive and user-friendly interface to create and manage segments and audiences. No more waiting for someone else to run some complicated SQL, users can quickly get counts and augment their lists with data points from their entire data ecosystem.
-
Journeys
Segments, Audiences and Triggers are all great starting points but not all activations are linear. imagino allows your Marketing teams to build multi-stage and cross-channel journeys that leverage your data to the fullest before reaching the activation points.
Journeys
Segments, Audiences and Triggers are all great starting points but not all activations are linear. imagino allows your Marketing teams to build multi-stage and cross-channel journeys that leverage your data to the fullest before reaching the activation points.
-
Progressive profiling
From unknown visitors to known returning clients, imagino tracks events throughout their journey, stitching and reconciliating data points and applying matching rules to progressively enrich and enhance each profile. For example, new transactions will provide updated basket values or RFM scores whilst web visit can be used to improve affinity modelling…
Progressive profiling
From unknown visitors to known returning clients, imagino tracks events throughout their journey, stitching and reconciliating data points and applying matching rules to progressively enrich and enhance each profile. For example, new transactions will provide updated basket values or RFM scores whilst web visit can be used to improve affinity modelling…
-
Data movement
To address running costs or the performance limitations of some data sources, it can be prudent to cache data into a more efficient environment. This provides a unique ability to control where the data should be stored and processed according to your technical and financial constraints.
Data movement
To address running costs or the performance limitations of some data sources, it can be prudent to cache data into a more efficient environment. This provides a unique ability to control where the data should be stored and processed according to your technical and financial constraints.
