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Bandai Namco Entertainment Europe Case Study
Discover how Bandai Namco Entertainment Europe manages to drive marketing intelligence thanks to accessible, unified and enriched customer data.
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Webinar – The AI Illusion: Is Your Business Data-Driven or Data-Dazed?
In a landscape where businesses flaunt their data-driven claims, how many are genuinely data literate? Watch this revealing webinar that confronts the unrealistic expectations of AI and empowers non-technical users to take control of their data journey. Explore the real gap between hype and reality and gain practical strategies to cultivate true data literacy in your organisation. Don’t just ride the AI wave—own it!
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Whitepaper – imagino explains “AI”
Since the advent of GenAI, it’s become virtually impossible to find a piece of marketing software that does not have built-in Artificial Intelligence. Some are incredibly useful, many are slightly gimmicky, whilst others look good on paper but are not practical in real life.
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Whitepaper – imagino explains “The Hurdles of MarTech Replacement”
When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.
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imagino launches new AI functionalities in integration with Snowflake
imagino launches new AI functionalities in integration with Snowflake imagino, a French company specialising in the management and activation of customer data, is launching new AI functionalities with Snowflake. After three years of technological and commercial partnership, this new offering is part of a shared drive to simplify access to data while making the […]
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Whitepaper – imagino explains “Cataloguing”
Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.
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imagino raises €25 million series A to drive growth and international expansion
imagino raises €25 million series A to drive growth and international expansion Investment led by Cathay Innovation and joined by henQ to support the martech company to deliver on its global ambitions with particular focus on the UK and US markets Monday 3rd June, Paris, France – imagino, a marketing technology provider headquartered in Paris, […]
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Report – DigitalX Digital Marketing Evolution 2024 Report
Despite the ease of measuring campaign efficacy with modern performance marketing technologies, marketers must track the right indicators for diverse customer groups. This report addresses how marketers navigate these challenges alongside advancements in deep tech, AI, data science, social trends, platforms, and behavioural analysis.
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Report – ConsumerX Getting Inside the Mind of Your Next Customer 2024 Report
This report covers all aspects of the consumer multichannel shopping journey, from choosing where to buy online to payment, delivery options, and future buying preferences. It highlights how shoppers value convenience and low costs, and how they are also exploring new purchasing methods and innovative services and technologies for now and the future.
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Whitepaper – imagino explains “Clientelling”
With the rise of online shopping, in-store experiences must be exceptional to stand out. Brands that ignore creating memorable in-store experiences risk losing customers to competitors who prioritise a bespoke one. In today’s competitive landscape, consumers seek more than just products; they crave meaningful interactions and personalised recommendations. In this whitepaper, we explore the power and purpose of clientelling.
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