TapCXM x Vertu Motors x imagino Speaker Session

When Vertu Motors first tried to roll out a CDP, they hit a wall—their data infrastructure wasn’t ready. Fast forward five months and they’ve completely turned that around, cutting marketing spend, automating customer journeys, and boosting efficiency in an industry where every pound and every process impacts razor-thin margins.

Chris Penny, Strategic Project Director at Vertu Motors, joins imagino’s team to share the full story from data deadlock to digital transformation.

Live speaker session at a TapCXM Partner Event.