imagino launches its Snowflake Native App on Snowflake Marketplace, unveiled at Snowflake World Tour Paris

Boosting security and sovereignty while accelerating business use case adoption 

Now available via Snowflake Marketplace, the imagino Snowflake Native App gives business teams direct, intuitive access to customer data. It enables rapid deployment of high-value use cases such as: 

• Building unified customer views by combining multiple sources without duplicating the data; 

• Structuring and preparing data for analysis (Data Prep), including natural language querying via Text-to-SQL or Text-to-Insights.  A marketing manager can, for instance, type “Find customers who spent over €500 in the last 3 months” and get results instantly; 

• Segmenting and activating audiences quickly, using Text-to-Audiences, with immediate activation on platforms such as Meta or Google Ads, all from customers’ Snowflake data. 

Data-driven engagement for smarter marketing and sales 

With imagino, companies can directly leverage their data already in Snowflake, without having to move or duplicate it. Additional data sources can be added flexibly depending on the marketing or CRM use case to be deployed. This flexibility reduces the time required to implement a new use case by a factor of three, as explained by Jules 1for example, enabling faster go-to-market execution. 

The imagino Snowflake Native App also enhances business team autonomy, providing role-based access control and robust data governance to ensure compliance and security. This reduces IT dependency, streamlines technical operations, and improves the entire workflow — from onboarding to daily operations. 

Thanks to its feature of real-time audience segmentation and activation via Text-to-Audiences, imagino maximizes the commercial impact of marketing campaigns. 

The imagino Snowflake Native App is now available in both Europe and the United States, opening new opportunities for brands looking to scale their customer engagement strategies globally. 

A long-term partnership between Snowflake and imagino 

For the second year running, imagino takes part in Snowflake World Tour Paris as a Black Diamond partner — reinforcing its role in the Snowflake ecosystem. Initiated nearly four years ago, the partnership with Snowflake has enabled the deployment of innovative solutions for enterprises, including last year’s launch of new integrated AI features such as Snowflake Cortex AI. Leading brands such as Clarins, Laforêt, Michelin, Hachette Livre and Norauto are already using these features to elevate their customer engagement strategies. 

Following last year’ session with Jules, imagino returns this year alongside Michelin Lifestyle to present an exclusive session showcasing the power of the Snowflake and imagino partnership, while exploring the role of data and AI in the success story of the data marketing project: “Michelin Lifestyle: How to Create an Intelligent Digital Ecosystem Through Data- and AI-Driven Marketing?” 

About imagino 

imagino is a leading low-code, AI-powered Customer Engagement Platform designed to transform how businesses connect with their customers. By unifying fragmented data and providing real-time, actionable insights, imagino enables brands to deliver personalized, revenue-focused engagements across all channels.  

Unlike traditional solutions, imagino combines the data integration strengths of Customer Data Platforms (CDPs) with the activation capabilities of Engagement Platforms, offering a seamless, scalable solution with no-data-movement onboarding, AI-driven personalization, and advanced journey orchestration.  

Guided by a mission to democratise access to customer data, imagino empowers businesses to operate with agility and efficiency, driving measurable outcomes and stronger customer relationships. Whether through a native integration with Snowflake or as a replacement of outdated Campaign Management Systems, imagino helps brands unlock the full potential of their data to deliver timely, impactful customer interactions.  

For more information, visit www.imagino.com.  

Press contacts
Violaine Bourquin / vbourquin@hoffman.com / 0667601870 
Flore Rautureau / frautureau@hoffman.com / 0677051543