Jumpstart imagino on Snowflake: A Step-by-Step Guide to Activate Your Data

For many organisations, it is the single source of truth that powers analytics, governance, and business intelligence. But while Snowflake centralises data beautifully, the activation, the ability to turn that data into real customer engagement, still happens outside the Data Cloud. Most teams rely on a patchwork of Customer Data Platforms (CDP), campaign management tools, and pipelines that copy or synchronise data into external systems. 

This creates unnecessary friction. Data becomes duplicated across tools. Pipelines become fragile and expensive to maintain. Latency creeps in. Governance becomes harder. And marketers often end up working with outdated or partial customer information leading to poor customer experiences. 

imagino was built to solve this problem at the root. As the first zero-copy Customer Engagement Platform designed as a Snowflake Native App, imagino moves activation directly into Snowflake. Instead of pushing Snowflake data to external systems, imagino operates inside the customer’s Snowflake account, allowing segmentation, orchestration, personalisation, and insights to run directly on live, governed data.  

To help Snowflake customers unlock this value quickly, at imagino,we designed the NativeApp Jumpstart, a Snowflake Marketplace program that activates real use cases in less than 30 days, without pipelines, infrastructure work, or complex integrations. 

Most marketing automation tools and customer data platforms run on their own databases and data models. To activate customer data, they extract it from Snowflake, rebuild profiles in external systems, and execute campaigns on duplicated copies of the data outside of Snowflake. 

This approach creates unnecessary complexity and risk: duplicated data, fragile integrations, higher infrastructure costs, and ongoing operational overhead that drive up total cost of ownership and slow teams down.  

imagino takes a fundamentally different approach. As a Snowflake Native App, imagino enables customer activation directly inside the Snowflake environment organisations already trust and have invested in. There is no data copying, no transformations, and no batch delays. Audiences, journeys, and real-time triggers all run natively in Snowflake. This brings IT and marketing onto the same foundation. IT defines and governs the customer data once in Snowflake, while marketing activates that same trusted data directly without new pipelines, or duplicated systems. 

The result is faster execution, cleaner and more reliable data, better personalisation, and a path from insight to action that shrinks from weeks or days to minutes.

The NativeApp Jumpstart is designed for rapid impact. imagino is deployed directly inside the customer’s Snowflake account. imagino and customer teams work together through a guided, hands-on process to activate meaningful use cases. Unlike typical proof-of-concepts or sandbox demos, the Jumpstart uses the customer’s real data, real segments, and real business objectives. 

What makes this program especially effective is its structured progression. The five use cases follow a natural flow: first understand the data, then unify it, enhance it, activate it, and finally close the loop by writing activation intelligence back into Snowflake. This flow ensures customers end in just 30 days not just with additional insights and abilities, but with results that matter. 

With identity resolved, imagino enriches customer profiles by generating meaningful attributes and behavioural signals directly inside Snowflake. These might include lifecycle stages, RFM scores, engagement levels, affinities, churn risk, or high-value indicators. 

What makes this especially powerful is that enrichment happens automatically and in real time without exporting data to external tools. Enrichment can happen directly within imagino or defined externally by your data team. All intelligence remains governed, live, and available for activation at any time. As a result, personalisation improves, targeting becomes more precise, and AI/ML models gain access to richer contextual signals. 

The final step is closing the loop. After activation, imagino writes journey outcomes, segment status, enriched attributes, engagement signals, and performance data back into Snowflake. This ensures that AI models, BI dashboards, and analytics tools all work from the same activation-ready version of the truth. 

By reintegrating these insights, Snowflake becomes the central hub not only for raw data but also for the intelligence generated during customer engagement. This continuous feedback loop strengthens decision-making, improves attribution, and helps teams optimise activation strategies over time.