{"id":4217,"date":"2026-10-21T12:20:59","date_gmt":"2026-10-21T16:20:59","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=4217"},"modified":"2026-10-21T12:21:02","modified_gmt":"2026-10-21T16:21:02","slug":"expert-opinion-ai-is-transforming-marketers","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/expert-opinion-ai-is-transforming-marketers\/","title":{"rendered":"How is Artificial Intelligence Transforming the Role of the Marketer"},"content":{"rendered":"\n<section id=\"banner-6ae1caeba0697\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--pink-purple \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        How is Artificial Intelligence Transforming the Role of the Marketer                    <\/h1>\n                    <div class=\"description\">\n                        In this expert opinion piece, discover how AI is already transforming marketers\u2019 day-to-day work, from analysis to campaign execution.                    <\/div>\n                    <div class=\"control\">\n                                <a href=\"#download\" target=\"\" class=\"btn btn--gradient-blue-light\">Download the expert opinion<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2026\/10\/Image-White-paper-Landing-page-1-850x708.png\" alt=\"\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-2.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section>\n\n\n\r\n<section id=\"unify-section-6ae1caeba31f3\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">AI can save you time, but does it really allow you to act faster?<\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p>AI has become a key part of marketing teams. It generates text, summarizes analyses, produces ideas, and automates certain tasks, but its true potential lies elsewhere.<\/p>\n<p>Even with the right tools, marketers often face the same operational hurdles: switching between platforms, requesting data extracts, building an audience, involving IT, or waiting for a workflow to be set up. The idea comes instantly, but executing it still takes days.<\/p>\n<p><strong>In this expert opinion piece, discover how AI is transforming marketers\u2019 day-to-day work by enabling them to move more quickly from intention to action.<\/strong><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6ae1caeba31f8\" class=\"image__inner u-gradient--pink-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2026\/10\/Screenshot-2026-10-21-at-16.59.55.png\" alt=\"Screenshot 2026-10-21 at 16.59.55\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"download\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--pink-purple \">\r\n                                    <div class=\"tl js-animate animate__fadeIn\">\r\n                        <h2>What This Expert Opinion Covers<br \/>\r\n<\/h2>\r\n                    <\/div>\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <p>You&#8217;ll learn:<\/p>\n<ul>\n<li>The <strong>3 new roles of the marketer in the age of AI<\/strong><\/li>\n<li>Why AI can\u2019t be effective <strong>without reliable, up-to-date data<\/strong><\/li>\n<li>How to <strong>turn a natural-language intent into a target audience or an actionable customer journey<\/strong><\/li>\n<li><strong>Club Med\u2019s experience<\/strong> and how its local teams are gaining autonomy thanks to data that can be put to immediate us<\/li>\n<\/ul>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"fbeff037-6bbc-4660-910c-afe15a294a02\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"cta-panel-6ae1caeba3e9d\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--pink-purple gradient-vertical swirl-blue-purple-thick\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                    <\/video>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            <div class=\"speak-expert-container__text\">\r\n                                    <h2 class=\"tl js-animate animate__fadeIn\">Discover how AI enables marketers to move more quickly from intention to action.<\/h2>\r\n                \r\n                <!-- button -->\r\n                                        <div class=\"control js-animate animate__fadeInUp\">\r\n                                    <a href=\"#download\" target=\"\" class=\"btn--icon-left btn btn--gradient-blue-light\">\n                        Download the expert opinion        <\/a>\n                        <\/div>\r\n                        \r\n                <!--  dropdown -->\r\n                \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how AI is transforming the role of marketers. Gain speed, relevance, and autonomy\u2014from data to activation.<\/p>\n","protected":false},"featured_media":4219,"template":"","meta":{"_acf_changed":true},"resources_category":[88,97],"resources_sector":[],"class_list":["post-4217","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-content","resources_category-white-papers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How is Artificial Intelligence Transforming the Role of the Marketer - imagino United States<\/title>\n<meta name=\"description\" content=\"Discover how AI is transforming the role of marketers. 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