{"id":4175,"date":"2026-09-07T08:35:07","date_gmt":"2026-09-07T12:35:07","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=4175"},"modified":"2026-09-08T09:11:42","modified_gmt":"2026-09-08T13:11:42","slug":"the-forrester-cross-channel-marketing-hubs-landscape-q2-2026","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/the-forrester-cross-channel-marketing-hubs-landscape-q2-2026\/","title":{"rendered":"The Forrester Cross-Channel Marketing Hubs Landscape, Q2 2026\u00a0"},"content":{"rendered":"\n<section id=\"banner-6adf03a3651a2\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--blue-blue--dark \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        The Forrester Cross-Channel Marketing Hubs Landscape, Q2 2026                     <\/h1>\n                    <div class=\"description\">\n                        What Every B2C Marketer Should Know Before Choosing an AI Orchestration Layer                     <\/div>\n                    <div class=\"control\">\n                                <a href=\"#downloadnow\" target=\"\" class=\"btn btn--gradient-pink\">Q2 2026 Analyst Report<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-1.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section>\n\n\n\r\n<section id=\"unify-section-6adf03a368638\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                            <h3 class=\"tl\">\r\n                            The CCMH market has matured. Differentiation is architectural now.                         <\/h3>\r\n                                                                <div class=\"description\">\r\n                            <p>Forrester has mapped the cross-channel marketing hub landscape for Q2 2026, researching 28 technology vendors across use cases, geography, type of offering, and market size. <span class=\"TextRun SCXW102753258 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW102753258 BCX0\">Whether <\/span><span class=\"NormalTextRun SCXW102753258 BCX0\">you&#8217;re<\/span><span class=\"NormalTextRun SCXW102753258 BCX0\">\u00a0evaluating your current stack, planning a new orchestration layer, or benchmarking the market, this report gives you the independent analyst view you need.\u00a0<\/span><span class=\"NormalTextRun SCXW102753258 BCX0\">imagino<\/span><span class=\"NormalTextRun SCXW102753258 BCX0\">\u00a0is one of the vendors included in the research.<\/span><\/span><span class=\"EOP Selected SCXW102753258 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\"><\/li>\n<\/ul>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6adf03a368641\" class=\"image__inner u-gradient--blue-blue--dark\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/05\/Data-Quality-3.svg\" alt=\"Data Quality (3)\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"downloadnow\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--blue-blue--dark \">\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <p><b><span data-contrast=\"auto\">Three Key Findings:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Cross-channel marketing hubs is now an established market, buyers should evaluate vendors on architectural fit and AI operationalisation, not feature checklists alone.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Most B2C marketers deploy CCMHs in parallel to their enterprise AI strategy rather than as part of it, a disconnect that limits consistent, governed AI across brand, customer, and employee experience.<\/span><\/li>\n<li>Agentic AI is the top disruptor Forrester identifies for the category: a shift from assistive campaign tools to autonomous, real-time customer engagement.<\/li>\n<\/ul>\n<p><em><span class=\"TextRun SCXW225625263 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW225625263 BCX0\">Forrester does not endorse any company, product, brand, or service included in its research publications and does not\u00a0<\/span><span class=\"NormalTextRun SCXW225625263 BCX0\">advise any person to<\/span><span class=\"NormalTextRun SCXW225625263 BCX0\">\u00a0select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester\u2019s objectivity\u202f<\/span><\/span><a class=\"Hyperlink SCXW225625263 BCX0\" href=\"https:\/\/www.forrester.com\/about-us\/objectivity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW225625263 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW225625263 BCX0\" data-ccp-charstyle=\"Hyperlink\">here<\/span><\/span><span class=\"TextRun Underlined SCXW225625263 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW225625263 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u202f<\/span><\/span><\/a><span class=\"TextRun SCXW225625263 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW225625263 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW225625263 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/em><\/p>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"b4147a4e-b300-4be3-824b-04251d396810\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forrester has mapped the cross-channel marketing hub landscape for Q2 2026, researching 28 technology vendors across use cases, geography, deployment model, and market size.<\/p>\n","protected":false},"featured_media":4180,"template":"","meta":{"_acf_changed":true},"resources_category":[88,89],"resources_sector":[],"class_list":["post-4175","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-content","resources_category-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - 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