{"id":3957,"date":"2026-06-01T07:40:56","date_gmt":"2026-06-01T11:40:56","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3957"},"modified":"2026-06-01T07:40:59","modified_gmt":"2026-06-01T11:40:59","slug":"snowflake-sales-kickoff","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/snowflake-sales-kickoff\/","title":{"rendered":"Snowflake Sales Kickoff 2026: CEP Partner Insights"},"content":{"rendered":"\n<section id=\"banner-short-6ab86f143a1d6\" class=\"hero-legal-section u-gradient--blue-blue--light u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>Bringing the wow factor to the Snowflake Sales Kickoff 2026<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Article by Valentina Busca-Sust, Partnerships Lead                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"text-section-6ab86f143d0b0\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span style=\"font-weight: 400\">Our relationship with Snowflake goes back almost as far as imagino itself. <\/span><b>Recognizing the power of the Snowflake platform, imagino has looked to integrate our own products with Snowflake\u2019s as deeply as possible from the earliest days of development.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Having previously worked on Managed mode, then Connected mode, the ultimate goal was to deliver the most benefits to our joint customers. And that\u2019s how the imagino Native App was born &#8211; <\/span><a href=\"https:\/\/imagino.com\/us\/our-solutions\/snowflake-native-app\/\"><b>the first Customer Engagement Platform (CEP) built as a Snowflake Native App.\u00a0<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400\">So, when Snowflake invited us to sponsor its Sales Kickoff, we didn&#8217;t think twice. SKO in\u00a0Portland\u00a0OR, brought together Snowflake&#8217;s entire sales organization for three days, where leadership set the tone for the year and collaboration\u00a0stayed\u00a0at an all-time high until the very last minute.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>A genuine exchange of value<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">SKO was an opportunity to meet with Snowflake reps we already knew through joint clients &#8211; though it was fantastic to meet face-to-face for the first time &#8211; and there were plenty of new contacts to make.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, it would be lovely, if possibly unrealistic, to think that every Snowflake customer might be interested in using the imagino Native App. This was where meetings with the Snowflake Industry Principals were so valuable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As the title suggests, Snowflake Industry Principals are those with deep expertise inside the sectors they now advise on. <\/span><b>Their insight was invaluable to us, and a more detailed understanding of imagino\u2019s capabilities was hopefully useful to them. <\/b><span style=\"font-weight: 400\">Certainly, the feedback was positive.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Every meeting was a valuable exchange of information. In many cases, Snowflake\u2019s contacts within clients naturally sit within the data and broader IT teams, whereas<\/span><b> a significant part imagino\u2019s focus is on supporting the data needs of the marketing and customer engagement teams.<\/b><span style=\"font-weight: 400\"> Our insights were useful in helping Snowflake\u2019s team better understand how the needs of both sides can be met through our collaboration.<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6ab86f143d66e\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2><strong>Delivering the \u2018wow!\u2019<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Being our first time attending Snowflake SKO, the event was a chance to get the Snowflake team hands on with the imagino Native App. It\u2019s not a stretch to say that there was a genuine \u2018wow\u2019 factor when Snowflake sales professionals saw the power of imagino functionality working entirely within the Snowflake. Even to the extent that some couldn\u2019t quite believe it. But the total feature parity between imagino and Snowflake helps makes this seamless.<\/span><\/p>\n<p><b>The messaging that tends to land hardest is that imagino truly unifies and <\/b><a href=\"https:\/\/imagino.com\/us\/our-solutions\/campaign-activation\/\"><b>activates data where it lives<\/b><\/a><span style=\"font-weight: 400\">, which is a unique advantage both from a data governance perspective (vital for the data team, particularly in highly regulated industries) and an agility viewpoint for marketers. These functionalities are usually handled separately, often through different vendors and creates structural gaps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The further benefit to customers with the imagino Native App, is that they start unifying and activating their data under their existing Snowflake contract. More than just removing an administrative barrier, however,<\/span><b> this means that customers can test and start seeing the benefits of imagino almost immediately with a POC.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>A growing partnership<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">The Snowflake SKO was a positive, collaborative, friendly, and energizing event. It\u2019s already obvious that building on the existing relationships and the connections made are accelerating opportunities and creating new ones. <\/span><b>We\u2019re already looking forward to the Snowflake Summit this June!<\/b><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\n<section id=\"resource-download-6ab86f143e7e9\" class=\"explains-section section-padding\">\n    <div class=\"container\">\n        <div class=\"explains-container u-gradient--blue-blue--light gradient-horizontal\">\n                            <div class=\"explains-container__image js-animate animate__fadeInUpSmall\">\n                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/12\/logo-snowflake-platform-1.svg\" alt=\"Snowflake plus imagino in the native app\" \/>\n                <\/div>\n                        <div class=\"explains-container__text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\n                <div class=\"label\">\n                                            <div class=\"pin\"><span class=\"text-colour-blue-light\">Solutions Page<\/span>\n                        <\/div>\n                                                                <div class=\"inf\">ENG<\/div>\n                                    <\/div>\n                                    <h2 class=\"tl\">Snowflake Native App<\/h2>\n                                                    <div class=\"description\"><p class=\"tl\"><span class=\"text-gradient--blue\">imagino is the first Customer Engagement Platform built as a Snowflake Native App. Discover the benefits of the app.<\/span><\/p>\n<\/div>\n                            <\/div>\n                            <div class=\"explains-container__control js-animate animate__fadeIn\" data-wow-offset=\"0\">\n                            <a href=\"https:\/\/imagino.com\/us\/our-solutions\/snowflake-native-app\/\" target=\"\" class=\"btn--small btn btn--gradient-blue-dark\">Find out more<\/a>\n                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>What happened at Snowflake Sales Kickoff 2026? Discover key insights and<br \/>\nhow customer data activation drives value inside Snowflake.<\/p>\n","protected":false},"featured_media":3958,"template":"","meta":{"_acf_changed":true},"resources_category":[92,88],"resources_sector":[],"class_list":["post-3957","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-blog-content","resources_category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Snowflake Sales Kickoff 2026: CEP Partner Insights - imagino United States<\/title>\n<meta name=\"description\" content=\"What happened at Snowflake Sales Kickoff 2026? 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