{"id":3945,"date":"2026-04-30T07:16:24","date_gmt":"2026-04-30T11:16:24","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3945"},"modified":"2026-04-30T07:16:26","modified_gmt":"2026-04-30T11:16:26","slug":"club-med-crm","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/club-med-crm\/","title":{"rendered":"Club Med &amp; CRM: empowering local teams"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-6a2d46317e3e1\" class=\"hero-legal-section u-gradient--pink-purple u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>How Club Med empowers local teams with the head office\u2019s CRM capabilities <\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Use cases of the imagino platform by Club Med                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a2d4631801bf\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><b><span data-contrast=\"auto\">37 markets.<\/span><\/b><span data-contrast=\"auto\">\u00a0Marketing teams with\u00a0very diverse\u00a0profiles. Some fully dedicated to CRM, others spending only 30% of their time on it alongside other priorities. And yet, one requirement\u00a0remains: every market should be able to send relevant, personalized communications without relying on a technical team.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>This is the challenge <a href=\"https:\/\/www.clubmed.co.uk\/\">Club Med<\/a> chose to tackle with <a href=\"https:\/\/imagino.com\/us\/our-solutions\/customer-engagement-platform\/\">imagino&#8217;s Customer Engagement Platform<\/a>, by providing teams with a tool that adapts to the reality of each market.\u00a0<\/strong><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a2d46318055e\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2><b><span data-contrast=\"auto\">Global vs. Local: Club Med\u2019s Platform Choice<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Operating in 37 countries naturally raises the question: a single CRM platform for everyone, or separate instances per geography for greater local flexibility?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Club Med opted for a single platform, provided it could handle both scenarios. On one side, ultra-complex use cases managed centrally, such as fully personalized transactional emails, automated triggers, and large-scale multilingual management. On the other, local marketers need to create relevant campaigns without writing a single line of code.<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a2d4631807c3\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n            <div class=\"row-item\">\r\n                <div class=\"item\">\r\n                                            <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                            <h2 class=\"tl\"><span class=\"text-gradient--purple\"><cite>&#8220;We needed a tool that was very user-friendly for advanced local tasks, yet capable of handling our highly complex central use cases.&#8221;<\/cite><\/span><\/h2>\r\n                                                                                        <h3 class=\"subtl\"><a href=\"https:\/\/www.linkedin.com\/in\/julie-jonard-04b7b0130\/\" target=\"_blank\" rel=\"noopener\">Julie Jonard<\/a>, CRM &amp; Online Media Manager, Club Med<\/h3>\r\n                                                    <\/div>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a2d463180bf1\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2><b><span data-contrast=\"auto\">Technical Dependency Was Blocking Local Teams<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Before\u00a0imagino, customizing a local campaign meant multiplying communications. Without a template builder connected to data, or direct access to AI scores, the only way to deliver the right message to the right person was to create as many campaign variations as target profiles. This was time-consuming, not scalable, and inaccessible for non-technical teams.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Levels of personalization remained reserved for central teams with technical\u00a0expertise. Local markets worked with less targeted communications, not for lack of will, but due to a lack of suitable tools.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Data Was Ready, But Not Accessible to Marketers<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Club Med had already <a href=\"https:\/\/imagino.com\/us\/resource\/from-cdp-to-cep-the-essential-evolution-for-more-effective-live-marketing-campaigns\/\">unified and consolidated customer data upstream<\/a>. All customer data browsing, bookings, internally developed AI scores, loyalty history is centralized and unified in Google Cloud Platform (BigQuery). A single, clean, and usable source.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What was missing was a<strong>\u00a0component\u00a0that could easily connect to this ecosystem and put the data into the hands of business teams without involving IT for every new need.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a2d463180d61\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n            <div class=\"row-item\">\r\n                <div class=\"item\">\r\n                                            <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                            <h2 class=\"tl\"><span class=\"\"><cite>&#8220;We needed a flexible, agile tool that would allow us to easily leverage new AI products and all the customer data we have.&#8221;<\/cite><\/span><\/h2>\r\n                                                                                        <h3 class=\"subtl\"><a href=\"https:\/\/www.linkedin.com\/in\/julie-jonard-04b7b0130\/\" target=\"_blank\" rel=\"noopener\">Julie Jonard<\/a>, CRM &amp; Online Media Manager, Club Med<\/h3>\r\n                                                    <\/div>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a2d4631810c8\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span class=\"TextRun SCXW3758298 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3758298 BCX0\">This is exactly what <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW3758298 BCX0\">imagino\u2019s<\/span><span class=\"NormalTextRun SCXW3758298 BCX0\">\u00a0<strong>zero-copy approach enables: streaming data directly from <\/strong><\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW3758298 BCX0\">BigQuery<\/span><\/strong><span class=\"NormalTextRun SCXW3758298 BCX0\"><strong>, without duplication or creating interface flows.<\/strong> Data stays in GCP the <\/span><span class=\"NormalTextRun SCXW3758298 BCX0\">single source<\/span><span class=\"NormalTextRun SCXW3758298 BCX0\"> of truth and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW3758298 BCX0\">imagino<\/span><span class=\"NormalTextRun SCXW3758298 BCX0\">\u00a0uses it in real time for campaigns.<\/span><\/span><span class=\"EOP Selected SCXW3758298 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6a2d463182535\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <h2><b><span data-contrast=\"auto\">Scalable Personalization Accessible to Local Teams<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Now, a local marketer can create a single campaign that automatically shows the 1\u20133 resorts each client is most likely to engage with (including photos, resort names in the correct language, and commercial rules tailored to the profile), all in a few clicks and without coding.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>The same principle applies to the loyalty program:<\/strong> a single campaign <a href=\"https:\/\/imagino.com\/us\/resource\/how-the-next-generation-single-customer-repository-unlocks-your-omnichannel-strategy\/\">personalized by customer status<\/a>, deployable across all markets without multiplying creations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><br \/>\n<em><strong>&#8220;Previously, local campaigns were much more time-consuming because each client required separate communications. It&#8217;s a real breakthrough to put more powerful tools in the hands of local marketers for far more relevant communications.&#8221;\u00a0\u2013 Julie\u00a0Jonard\u00a0<\/strong><\/em><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate image--container animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6a2d463182539\" class=\"image__inner u-gradient--blue-blue--light\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2026\/04\/ClubMed-Email-transactional-gif.gif\" alt=\"ClubMed Email transactional gif\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6a2d463183408\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <h2><b><span data-contrast=\"auto\">And for the Central Team, a Different Level of Complexity<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Central teams manage transactional emails of a much higher complexity in the same tool. Club Med booking confirmations are handled in a single campaign managing all languages, destinations, booking types (with or without transport), airports, dates, chosen options, and participant data in real time, with fully personalized attachments.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>These communications achieve 90\u201395% open rates\u00a0and also\u00a0impact\u00a0direct revenue<\/strong>, such as maximizing on-site options taken at the time of confirmation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6a2d46318340d\" class=\"image__inner u-gradient--blue-blue--light\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2026\/04\/Club-Med-email-promo.gif\" alt=\"Club-Med-email-promo\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a2d463183883\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2><b><span data-contrast=\"auto\">Tangible\u00a0Benefits<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The project is still being rolled out, but early benefits are already visible. The most immediate is autonomy. Data and marketing teams now work on the same platform, transforming day-to-day operations. Adding a new table, creating an aggregate, or integrating a new internally developed AI score is now possible without IT tickets or delays.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a2d4631839fb\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n            <div class=\"row-item\">\r\n                <div class=\"item\">\r\n                                            <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                            <h2 class=\"tl\"><span class=\"text-gradient--purple\"><cite>&#8220;We already see how autonomous teams are in changing the data model, integrating a new table, creating aggregates, without needing IT teams or technical experts&#8221;<\/cite><\/span><\/h2>\r\n                                                                                        <h3 class=\"subtl\">Julie Jonard, CRM &amp; Online Media Manager, Club Med<\/h3>\r\n                                                    <\/div>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"cta-panel-6a2d46318404c\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--pink-purple gradient-vertical swirl-blue-purple-thick\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                    <\/video>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            <div class=\"speak-expert-container__text\">\r\n                                    <h2 class=\"tl js-animate animate__fadeIn\">Give Your Local Teams the Power of Your Central Office <br \/>\r\n<br \/>\r\nDiscover how our Customer Engagement Platform adapts to even the most complex organizations in a demonstration:<\/h2>\r\n                \r\n                <!-- button -->\r\n                                        <div class=\"control js-animate animate__fadeInUp\">\r\n                                    <a href=\"https:\/\/imagino.com\/us\/contact\/\" target=\"\" class=\"btn--icon-left btn btn--gradient-pink\">\n                        CEP \u2013 Deliver Sustainable Value         <\/a>\n                        <\/div>\r\n                        \r\n                <!--  dropdown -->\r\n                \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Case study: Club Med enables its local teams to run personalised CRM campaigns at scale using a single platform.<\/p>\n","protected":false},"featured_media":3948,"template":"","meta":{"_acf_changed":true},"resources_category":[92,88],"resources_sector":[],"class_list":["post-3945","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-blog-content","resources_category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Club Med &amp; 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