{"id":3795,"date":"2026-01-23T11:05:00","date_gmt":"2026-01-23T16:05:00","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3795"},"modified":"2026-01-23T11:05:02","modified_gmt":"2026-01-23T16:05:02","slug":"jumpstart-imagino-on-snowflake-a-step-by-step-guide-to-activate-your-data","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/jumpstart-imagino-on-snowflake-a-step-by-step-guide-to-activate-your-data\/","title":{"rendered":"Jumpstart\u00a0imagino\u00a0on Snowflake: A Step-by-Step Guide to Activate Your Data\u00a0"},"content":{"rendered":"\n<section id=\"banner-short-6af55a2f75aa8\" class=\"hero-legal-section u-gradient--blue-purple u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>Jumpstart imagino on Snowflake: A Step-by-Step Guide to Activate Your Data <\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Arthur Lacroix, Product Marketing Manager                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"text-section-6af55a2f783ce\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Snowflake has become the backbone of modern data architecture.<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">For many organizations, it is the single source of truth that powers analytics, governance, and business intelligence. But while Snowflake centralizes data beautifully, the activation, the ability to turn that data into real customer engagement, still happens outside the Data Cloud. Most teams rely on a patchwork of Customer Data Platforms (CDP), campaign management tools, and pipelines that copy or synchronize data into external systems.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This creates unnecessary friction. Data becomes duplicated across tools. Pipelines become fragile and expensive to\u00a0maintain. Latency creeps in. Governance becomes harder. And marketers often end up working with outdated or partial customer information\u00a0leading to poor customer experiences.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">imagino\u00a0was built to solve this problem at the root. As the first\u00a0<\/span><b><span data-contrast=\"auto\">zero-copy Customer Engagement Platform designed as a Snowflake Native App<\/span><\/b><span data-contrast=\"auto\">,\u00a0imagino\u00a0moves activation directly into Snowflake. Instead of pushing Snowflake data to external systems,\u00a0imagino\u00a0operates\u00a0inside\u00a0the customer\u2019s Snowflake account, allowing segmentation, orchestration, personalization, and insights to run directly on live, governed data.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To help Snowflake customers unlock this value quickly, at imagino,we designed the <strong>NativeApp Jumpstart<\/strong><\/span><span data-contrast=\"auto\">, a Snowflake Marketplace program that activates real use cases in less than\u00a030 days,\u00a0without pipelines, infrastructure work, or complex integrations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6af55a2f78886\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Stop Moving Your Data Around. Activate It Where It Lives\u00a0<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">Most marketing automation tools and customer data platforms run on their own databases and data models. To activate customer data, they extract it from Snowflake, rebuild profiles in external systems, and execute campaigns on duplicated copies of the data outside of Snowflake.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This approach creates unnecessary complexity and risk: duplicated data, fragile integrations, higher infrastructure costs, and ongoing operational overhead that drive up total cost of ownership and slow teams down.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">imagino\u00a0takes a fundamentally different approach. As a Snowflake Native App,\u00a0imagino\u00a0enables customer activation directly inside the Snowflake environment organizations already trust and have invested in. There is no data copying, no transformations, and no batch delays. Audiences, journeys, and real-time triggers all run natively in Snowflake. This brings IT and marketing onto the same foundation. IT defines and governs the customer data once in Snowflake, while marketing activates that same trusted data directly without new pipelines, or duplicated systems.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The result is faster execution, cleaner and more reliable data, better personalization, and a path from insight to action that shrinks from weeks or days to minutes.<\/span><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6af55a2f78cb0\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">From Zero to Activation: What Happens\u00a0within\u00a030 Days\u00a0\u00a0<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">The\u00a0NativeApp\u00a0Jumpstart is designed for\u00a0rapid\u00a0impact.\u00a0imagino\u00a0is deployed directly inside the customer\u2019s Snowflake account.\u00a0imagino\u00a0and customer teams work together\u00a0through a guided, hands-on process to activate meaningful use cases. Unlike typical\u00a0proof-of-concepts\u00a0or sandbox demos,\u00a0the Jumpstart\u00a0uses the customer\u2019s real data, real segments, and\u00a0real business\u00a0objectives.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What makes this program especially effective is its structured progression. The five use cases follow a natural flow: first understand the data, then unify it, enhance it, activate it, and finally close the loop by writing activation intelligence back into Snowflake. This flow ensures customers end\u00a0in just\u00a030 days\u00a0not just with\u00a0additional\u00a0insights and\u00a0abilities, but with results that matter.<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"unify-section-6af55a2f79d4c\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Use Case 1: Natural-Language Exploration of Your Snowflake Data<\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"auto\">The first step in activation is understanding what sits inside Snowflake.\u00a0imagino\u2019s\u00a0natural-language query capabilities allow teams to ask questions\u00a0in plain\u00a0language\u00a0and instantly explore customer behavior, purchase patterns, and engagement trends. Instead of waiting for dashboards or SQL queries, non-technical teams can simply type a question and get an immediate answer generated directly from Snowflake.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This dramatically accelerates time-to-insight and helps marketing, product, and\u00a0Customer Experience (CX)\u00a0teams build a shared understanding of how customers interact with the brand. It also promotes true self-service analytics while keeping data teams in control of governance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate  animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6af55a2f79d52\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2026\/01\/Snowflake-Blog-Use-Case-1.png\" alt=\"Snowflake Blog Use Case 1\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"unify-section-6af55a2f7a91f\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Use Case 2: Building a Unified Single Customer View Inside Snowflake <\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"auto\">Once teams understand their data, the next step is to unify it. Customer information often lives in several systems:\u00a0CRM, e-commerce, mobile apps, loyalty programs, support tickets, and\u00a0more..\u00a0\u00a0imagino\u00a0brings these pieces together inside Snowflake and\u00a0establishes\u00a0a clean, reliable customer identity that everyone can trust.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This unified profile becomes the foundation for accurate segmentation, personalization, activation and reporting. It eliminates the inconsistency created when each tool maintains its own data model, and it ensures marketers work with a single, comprehensive view of every customer.<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6af55a2f7a924\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/12\/Snowflake2.png\" alt=\"Snowflake2\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6af55a2f7adec\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Use Case 3: Turning Raw Data into Actionable Customer Intelligence<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">With identity resolved,\u00a0imagino\u00a0enriches customer profiles by generating meaningful attributes and behavioral signals directly inside Snowflake. These might include lifecycle stages, RFM scores, engagement levels, affinities,\u00a0churn risk, or high-value indicators.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What makes this especially powerful is that enrichment happens automatically and in real time without exporting data to external tools.\u00a0Enrichment can happen directly within\u00a0imagino\u00a0or defined externally by your data team.\u00a0All intelligence\u00a0remains\u00a0governed,\u00a0live, and available for activation\u00a0at\u00a0any\u00a0time.\u00a0As a result, personalization improves, targeting becomes more precise, and AI\/ML models gain access to richer contextual signals.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"unify-section-6af55a2f7b83c\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Use Case 4: Activating Snowflake Audiences Across Paid Media Channels <\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"auto\">The next step is taking enriched customer intelligence and activating it.\u00a0imagino\u00a0allows Snowflake-based audiences to flow seamlessly into advertising platforms such as Meta, Google, TikTok,\u00a0Snapchat\u00a0and others. Because the activation runs natively on Snowflake data, audiences refresh automatically and reflect the most recent behaviors and attributes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Beyond activation, imagino makes it easy to exclude specific users from campaigns based on signals inside Snowflake, such as recent purchases, churn risk, loyalty status, or any custom behavior tracked in your data. This prevents wasted spend, keeps ads relevant, and reduces the cost of acquisition. The budget saved from these exclusions can be reallocated to higher-performing segments or other social channels, ultimately improving marketing efficiency and delivering better ROI for social and performance teams.<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate  animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6af55a2f7b842\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2026\/01\/Snowflake-Segment-Export.png\" alt=\"Snowflake Segment Export\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6af55a2f7bd8d\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Use Case 5: Writing Activation Results Back into Snowflake<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">The\u00a0final step\u00a0is\u00a0closing\u00a0the loop. After activation,\u00a0imagino\u00a0writes journey outcomes, segment\u00a0status, enriched attributes, engagement signals,\u00a0and performance data\u00a0back into Snowflake. This ensures that AI models, BI dashboards, and analytics tools all work from the same activation-ready version of the truth.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By reintegrating these insights, Snowflake becomes the central hub not only for raw data but also for the intelligence generated during customer engagement. This continuous feedback loop strengthens decision-making, improves attribution, and helps teams optimize activation strategies over time.<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\n<section id=\"resource-download-6af55a2f7c9d8\" class=\"explains-section section-padding\">\n    <div class=\"container\">\n        <div class=\"explains-container u-gradient--blue-blue--dark gradient-horizontal\">\n                            <div class=\"explains-container__image js-animate animate__fadeInUpSmall\">\n                    <img decoding=\"async\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/04\/Activate-data.svg\" alt=\"Activate data\" \/>\n                <\/div>\n                        <div class=\"explains-container__text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\n                <div class=\"label\">\n                                            <div class=\"pin\"><span class=\"text-colour-blue\">Offer<\/span>\n                        <\/div>\n                                                                <div class=\"inf\">English<\/div>\n                                    <\/div>\n                                    <h2 class=\"tl\">Ready to turn your Snowflake environment into a real activation engine?<\/h2>\n                                                    <div class=\"description\"><p><span data-contrast=\"auto\">Become a <\/span><b><span data-contrast=\"auto\">Jumpstarter<\/span><\/b><span data-contrast=\"auto\">\u00a0and unlock your first four use cases in under\u00a030 days\u00a0\u2014 with zero data movement, zero pipelines, and maximum impact.<\/span><\/p>\n<p><span class=\"TextRun SCXW45128206 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45128206 BCX0\">Contact:\u00a0<\/span><\/span><a class=\"Hyperlink SCXW45128206 BCX0\" href=\"mailto:snowflake@imagino.com\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW45128206 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45128206 BCX0\" data-ccp-charstyle=\"Hyperlink\">snowflake@imagino.com<\/span><\/span><\/a><span class=\"TextRun SCXW45128206 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45128206 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW45128206 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n                            <\/div>\n                            <div class=\"explains-container__control js-animate animate__fadeIn\" data-wow-offset=\"0\">\n                            <a href=\"https:\/\/app.snowflake.com\/marketplace\/listing\/GZ1MBZ12MPJR\/imagino-imagino?search=imagino&amp;originTab=provider&amp;providerName=imagino&amp;profileGlobalName=GZ1MBZ12MPJ3\" target=\"\" class=\"btn--small btn btn--gradient-blue-light\">Start your imagino Jumpstart today<\/a>\n                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>While Snowflake centralizes data beautifully,\u00a0the\u00a0activation,\u00a0the ability to turn that data into real customer engagement,\u00a0still happens outside the Data Cloud. A step-by-step guide to activate your data directly in Snowflake with the first\u00a0zero-copy Customer Engagement Platform.<\/p>\n","protected":false},"featured_media":3711,"template":"","meta":{"_acf_changed":true},"resources_category":[92,88],"resources_sector":[],"class_list":["post-3795","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-blog-content","resources_category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jumpstart\u00a0imagino\u00a0on Snowflake: A Step-by-Step Guide to Activate Your Data\u00a0 - imagino United States<\/title>\n<meta name=\"description\" content=\"While Snowflake centralizes data beautifully,\u00a0the\u00a0activation,\u00a0the ability to turn that data into real customer engagement,\u00a0still happens outside the Data Cloud. 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