{"id":3738,"date":"2026-03-20T11:15:59","date_gmt":"2026-03-20T15:15:59","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3738"},"modified":"2026-03-20T11:23:27","modified_gmt":"2026-03-20T15:23:27","slug":"marketing-fatigue-why-a-customer-engagement-solution-is-your-best-medicine","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/marketing-fatigue-why-a-customer-engagement-solution-is-your-best-medicine\/","title":{"rendered":"Marketing Fatigue: Why a Customer Engagement Solution is your Best Medicine"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-6a833366dc661\" class=\"hero-legal-section u-gradient--pink-purple u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>Marketing Fatigue: Why a Customer Engagement Solution is your Best Medicine<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Interview with Adrien Paul, Group Product Manager                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a833366debf6\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">You&#8217;ve just fallen for a new 4K TV during Black Friday. You&#8217;re delighted with your purchase! However, the next day, your inbox is overflowing with reminders: &#8220;Only 2 hours left to buy your TV!&#8221;, &#8220;Discover our selection of screens!&#8221; from the site on which you have just bought your flat screen. Annoying, isn&#8217;t it? This example is the daily life of thousands of consumers drowning in messages that are totally disconnected from their immediate reality.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For\u00a0customer\u00a0engagement\u00a0teams,\u00a0this\u00a0&#8220;marketing fatigue&#8221;\u00a0is\u00a0a real\u00a0headache.\u00a0<\/span><b><span data-contrast=\"auto\">You want to do well, to be relevant, but your tools don&#8217;t talk to each other. This is where choosing a customer engagement solution comes into its own. <\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adrien Paul, Group Product Manager at imagino, explains how this solution turns complexity into opportunity.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><br \/>\n<b><i><span data-contrast=\"auto\">&#8220;A customer engagement solution is not just another tool, but the conductor that will bring harmony back to this marketing cacophony&#8221;.<\/span><\/i><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"none\">How can companies manage and optimize &#8220;marketing pressure&#8221; to stay relevant without overwhelming their customers?<\/span><\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">&#8220;Marketing fatigue&#8221; is often the result of technological amnesia. <\/span><\/b>If your customer receives a reminder by email <span data-contrast=\"auto\">when they have just bought in- store, it&#8217;s simply because your email marketing tool didn&#8217;t know what was going on in the store. The secret to reducing the pressure? It&#8217;s to stop working blindly.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">For starters, a\u00a0meaningful\u00a0customer\u00a0engagement\u00a0strategy\u00a0should\u00a0be\u00a0based\u00a0on a\u00a0<\/span><\/b><a href=\"https:\/\/imagino.com\/resource\/how-the-next-generation-single-customer-repository-unlocks-your-omnichannel-strategy\/\"><b><span data-contrast=\"none\">Single Customer Repository. <\/span><\/b><\/a><b><span data-contrast=\"auto\">It&#8217;s the basis of everything. <\/span><\/b>Without this foundation that centralises information, you will <span data-contrast=\"auto\">continue to set rules in your corner(on email), while your digital colleague will set others (on the web). And in the end? The customer takes the full brunt of everything.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The objective here is to unify the rules of the game. If you know\u00a0<em>who<\/em> your customer is and\u00a0<em>how <\/em>they interact <\/span><span data-contrast=\"auto\">with\u00a0you\u00a0(do\u00a0they\u00a0open\u00a0your\u00a0newsletters?\u00a0do\u00a0they\u00a0buy\u00a0often?),\u00a0you\u00a0can\u00a0decide\u00a0to\u00a0exclude\u00a0them\u00a0from\u00a0a\u00a0campaign\u00a0so\u00a0as not to\u00a0saturate\u00a0them.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<br \/>\n<b><i><span data-contrast=\"auto\">&#8220;In the field of customer engagement, real relevance is also knowing how to keep quiet when you have to&#8221;.<\/span><\/i><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><br \/>\n<span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">How to define an effective customer engagement solution in 2025?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">An effective\u00a0customer\u00a0engagement solution in 2025\u00a0is\u00a0one\u00a0that\u00a0stops seeing the world in silos and\u00a0focuses\u00a0on one\u00a0thing: the moment of\u00a0truth.\u00a0<\/span><\/b><span data-contrast=\"auto\">The\u00a0old\u00a0mantra &#8220;the right message at the right time&#8221;\u00a0is\u00a0still\u00a0relevant, but\u00a0it\u00a0requires\u00a0precision\u00a0mechanics.\u00a0Your\u00a0solution\u00a0should\u00a0be\u00a0able to\u00a0juggle\u00a0three\u00a0balls\u00a0at the\u00a0same\u00a0time:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\">Timing:<\/span><\/b><span data-contrast=\"auto\">\u00a0Detecting\u00a0the moment\u00a0when\u00a0the\u00a0customer\u00a0is\u00a0receptive.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Content:<\/span><\/b><span data-contrast=\"auto\"> Tell them a story that really interests them (ultra-personalization).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The\u00a0Canal:<\/span><\/b><span data-contrast=\"auto\">\u00a0Choosing\u00a0the best\u00a0way\u00a0to\u00a0reach\u00a0it.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">But\u00a0beware\u00a0of\u00a0closed\u00a0fortresses!\u00a0<\/span><b><span data-contrast=\"auto\">A modern solution\u00a0does\u00a0not live in self-sufficiency.\u00a0<\/span><\/b><span data-contrast=\"auto\">It must\u00a0be\u00a0open, able to\u00a0discuss\u00a0with\u00a0your\u00a0entire\u00a0ecosystem\u00a0(your\u00a0CRM,\u00a0your\u00a0customer\u00a0service) to\u00a0constantly\u00a0enrich\u00a0itself.\u00a0<\/span><\/p>\n<p>&nbsp;<br \/>\n<b><i><span data-contrast=\"auto\">&#8220;A customer engagement solution should not only push messages, it must understand what is happening elsewhere to refine its shot&#8221;.<\/span><\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a833366df21b\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2><b><span data-contrast=\"none\">In concrete\u00a0terms, how can a\u00a0company\u00a0move\u00a0from a &#8220;multichannel approach to a true &#8220;omnichannel strategy?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">This\u00a0is\u00a0often\u00a0where\u00a0the\u00a0problem\u00a0lies.\u00a0<\/span><b><span data-contrast=\"auto\">We do &#8220;multichannel&#8221; without knowing it: we pile up the tools (one for SMS, one for the web, one for the store) and we hope that it will work. Except that these channels are royally unaware of each other. <\/span><\/b><span data-contrast=\"auto\">It&#8217;s a dialogue of the deaf.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Going omnichannel with a customer engagement solution is breaking down those walls. <\/span><\/b><span data-contrast=\"auto\">It&#8217;s about making sure that if a customer never clicks on your emails but frantically checks their mobile app, the conversation naturally switches to a push notification.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">But for the magic to happen, you have to master the complete loop. <\/span><\/b>It&#8217;s not enough to send, you have to get the information: did they open? did they click? did they buy in-store following this click? \u00a0It\u00a0is\u00a0this\u00a0&#8220;feedback\u00a0loop&#8221;\u00a0that\u00a0feeds\u00a0your\u00a0strategy.<\/p>\n<p>&nbsp;<br \/>\n<b><i><span data-contrast=\"auto\">&#8220;When you own the data from end to end, you no longer do random marketing, you manage a fluid experience where the channel adapts to the customer, and not the other way around&#8221;.<\/span><\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"none\">How to effectively\u00a0measure the ROI of a customer engagement solution?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">This is the question that often annoys in meetings. How can you prove that the investment in such a tool is profitable? <\/span><b><span data-contrast=\"auto\">It is important to know that the ROI of a customer engagement solution is played out on two fronts. First, the most obvious: cleaning in the costs.<\/span><\/b><span data-contrast=\"auto\"> For example, by adopting a unified platform like imagino, you often replace two or three outdated and expensive tools. It&#8217;s mathematical and it relieves the budget.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">But\u00a0there\u00a0is\u00a0another\u00a0gain,\u00a0which\u00a0is\u00a0in &#8220;reconciliation&#8221;.<\/span><\/b><span data-contrast=\"auto\"> The Holy Grail is to be able to say (for example):\u00a0<\/span><i><span data-contrast=\"auto\">&#8220;This\u00a0customer\u00a0received\u00a0my\u00a0email\u00a0on Tuesday\u00a0with\u00a0a discount coupon, and\u00a0that&#8217;s\u00a0why\u00a0he\u00a0came to the store on Saturday and\u00a0used\u00a0it&#8221;.<\/span><\/i><span data-contrast=\"auto\"> Thanks\u00a0to the\u00a0connection\u00a0between\u00a0online (web\u00a0browsing) and offline (receipt) data,\u00a0we\u00a0finally\u00a0get\u00a0rid\u00a0of\u00a0assumptions. The thread of the story can\u00a0be\u00a0traced\u00a0from\u00a0beginning\u00a0to end.<\/span><br \/>\n<b><i><span data-contrast=\"auto\">&#8220;ROI becomes concrete when you can attribute a real sale to a specific marketing action&#8221;.<\/span><\/i><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a833366df821\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2><b><span data-contrast=\"none\">Is AI a &#8220;gimmick&#8221; or is\u00a0it\u00a0a real &#8220;game changer&#8221; for customer engagement\u00a0solutions?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">We hear everything and its opposite about AI. Fashionable gadget or revolution? At imagino, we are clearly leaning towards the &#8220;game changer&#8221;, but for reasons that are not necessarily obvious. Of course, AI will save you time. There&#8217;s no denying it. <\/span><b><span data-contrast=\"auto\">But\u00a0its\u00a0real power\u00a0is\u00a0to boost\u00a0your\u00a0creativity<\/span><\/b><span data-contrast=\"auto\">. <\/span><\/p>\n<p><span data-contrast=\"auto\">AI\u00a0is\u00a0this\u00a0tireless\u00a0assistant\u00a0that\u00a0will\u00a0spot\u00a0correlations\u00a0invisible to the\u00a0naked\u00a0eye, suggest<\/span><b><span data-contrast=\"none\"><a href=\"https:\/\/imagino.com\/resource\/customer-segmentation-marketing-from-raw-data-to-activation-the-secrets-of-an-effective-customer-journey\/\"> customer segments<\/a><\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"auto\">that\u00a0you\u00a0would\u00a0never\u00a0have\u00a0thought\u00a0of out of habit.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">But be careful: the human must remain in control (the famous &#8220;Human in the loop&#8221;). <\/span><\/b>The idea is not to let the machine decide everything, nor to reject everything it offers because it&#8217;s new to you. It&#8217;s a partnership.<\/p>\n<p>&nbsp;<br \/>\n<b><i><span data-contrast=\"auto\">&#8220;AI proposes, explores, clears the way; You decide, refine and validate. It is in this balance that real innovation lies.&#8221;<\/span><\/i><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<br \/>\n<span data-contrast=\"auto\">Our approach here is deliberately pragmatic. AI at imagino is &#8220;embedded&#8221;. It does not present itself as a big magic red button, but as a discreet and omnipresent helper.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sometimes\u00a0it&#8217;s\u00a0a\u00a0natural\u00a0language\u00a0prompt to help\u00a0you\u00a0create\u00a0complex\u00a0targeting\u00a0without\u00a0coding.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Other\u00a0times,\u00a0it\u00a0works\u00a0in the\u00a0shadows\u00a0to clean up\u00a0your\u00a0data\u00a0without\u00a0you\u00a0noticing.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<b><i><span data-contrast=\"auto\">&#8220;Our obsession is not technology for technology&#8217;s sake, it&#8217;s relevance&#8221;.<\/span><\/i><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\n<section id=\"resource-download-6a833366e0500\" class=\"explains-section section-padding\">\n    <div class=\"container\">\n        <div class=\"explains-container u-gradient--green-blue--dark gradient-horizontal\">\n            <div class=\"explains-container__image js-animate animate__fadeInUpSmall\">\n                <img decoding=\"async\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2026\/03\/Customer-journey-orchestration_-the-secret-to-engaging-at-the-right-time-300x169.png\" alt=\"Customer journey orchestration and omnichannel\" \/>\n            <\/div>\n            <div class=\"explains-container__text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\n                <div class=\"label\">\n                                            <div class=\"pin\"><span class=\"text-colour-green\">Blog Article<\/span>\n                        <\/div>\n                                                                <div class=\"inf\">English<\/div>\n                                    <\/div>\n                                    <h2 class=\"tl\">Customer Journey Orchestration: The secret to engaging at the right time<\/h2>\n                                                    <div class=\"description\"><p>Align your channels and maximize your ROI or how orchestrating the customer journey transforms your data into next best actions.<\/p>\n<\/div>\n                            <\/div>\n                            <div class=\"explains-container__control js-animate animate__fadeIn\" data-wow-offset=\"0\">\n                            <a href=\"https:\/\/imagino.com\/us\/resource\/customer-journey-orchestration-the-secret-to-engaging-at-the-right-time\/\" target=\"\" class=\"btn--small btn btn--gradient-purple\">Find out more<\/a>\n                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Move from multichannel to true omnichannel with a customer engagement solution that finally reconciles your data.<\/p>\n","protected":false},"featured_media":3911,"template":"","meta":{"_acf_changed":true},"resources_category":[92,88],"resources_sector":[],"class_list":["post-3738","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-blog-content","resources_category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to choose your customer engagement solution?<\/title>\n<meta name=\"description\" content=\"Move from multichannel to true omnichannel with a customer engagement solution that finally reconciles your data.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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