{"id":3735,"date":"2026-03-20T09:54:07","date_gmt":"2026-03-20T13:54:07","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3735"},"modified":"2026-03-20T09:54:10","modified_gmt":"2026-03-20T13:54:10","slug":"scr-360-view-the-winning-combo-for-marketing-that-hits-the-nail-on-the-head","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/scr-360-view-the-winning-combo-for-marketing-that-hits-the-nail-on-the-head\/","title":{"rendered":"SCR + 360\u00b0 View: The winning combo for marketing that hits the nail on the head"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-6a0711aa93ff1\" class=\"hero-legal-section u-gradient--green-blue--dark u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>SCR + 360\u00b0 View: The winning combo for marketing that hits the nail on the head <\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Interview with Adrien Paul, Group Product Manager                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a0711aa96e81\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">As a marketer, you juggle a daily headache: your customer data is scattered everywhere. The email tool sees one thing, customer service sees another, and your website&#8230; a third. The result? Totally disjointed customer experiences. Frustrating.\u00a0<\/span><b><span data-contrast=\"auto\">In fact, how can you be relevant when each tool gives you a fragmented vision, resulting in messaging that fails to connect?<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">The first\u00a0fundamental\u00a0step\u00a0is\u00a0(of course) the\u00a0implementation\u00a0of a\u00a0<\/span><b><span data-contrast=\"none\"><a href=\"https:\/\/imagino.com\/resource\/how-the-next-generation-single-customer-repository-unlocks-your-omnichannel-strategy\/\">Single Customer Repository<\/a> (SCR). <\/span><\/b><span data-contrast=\"auto\">This is the famous &#8220;Single Customer View&#8221;, the most complete and up-to date view of your customer&#8217;s identity, centralised. It is the foundation that allows you to unify the data and finally know who your customer is. <\/span><b><span data-contrast=\"auto\">But is an SCR alone really enough to unlock the full potential of your customer data? <\/span><\/b><span data-contrast=\"auto\">Adrien Paul, Group Product Manager at imagino, shares his vision on how to enrich the SCR with the 360\u00b0 View. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-contrast=\"none\">The\u00a0SCR:\u00a0A\u00a0solid\u00a0foundation&#8230;\u00a0with\u00a0a glass\u00a0ceiling\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p>OK, an SCR is a must to unify identity. That&#8217;s the basics. But here&#8217;s the trap:used on its own, it&#8217;s a real glass ceiling. You&#8217;re missing out on immense marketing potential.<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Personalisation\u00a0is\u00a0superficial.\u00a0<\/span><\/b><span data-contrast=\"auto\">The &#8220;Hello [First name]&#8221; doesn&#8217;t impress anyone anymore. True personalisation is to move from reactive to proactive: anticipating needs, communicating on the right channel, at the right time. And the SCR alone does not know how to do that.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The\u00a0customer\u00a0experience\u00a0lacks\u00a0fluidity.\u00a0<\/span><\/b><span data-contrast=\"auto\">Without a unified view of interactions, it is impossible to guarantee this famous &#8220;seamless&#8221; experience between channels. Your customer becomes a stranger again as soon as they move on from the website to customer service (for example).<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The\u00a0calculation\u00a0of key\u00a0indicators\u00a0is\u00a0incomplete.\u00a0<\/span><\/b><span data-contrast=\"auto\">Do\u00a0you\u00a0want\u00a0to\u00a0take\u00a0advantage\u00a0of KPIs\u00a0as\u00a0essential as the\u00a0<\/span><b><span data-contrast=\"auto\">RFM score (Recency, Frequency, Amount)?<\/span><\/b><span data-contrast=\"auto\"> Good luck calculating them reliably. Without the full history of transactions and interactions, you&#8217;re missing half the picture.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a0711aa97952\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2><span data-contrast=\"none\">The 360\u00b0 View: Enrichment that transforms data into insight <\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">To understand the power of the 360 view, let&#8217;s use a simple analogy. Think of the SCR as an identity card: it tells you who the person is (name, address, identifiers). It&#8217;s essential, but limited. The 360\u00b0 View is that person&#8217;s complete logbook: where they went (in-store purchases), what they read (web visits), and who they talked to (customer service calls). <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<br \/>\n<span data-contrast=\"auto\">&#8220;<\/span><b><i><span data-contrast=\"auto\">If the identity card (SCR) allows you to recognise a customer, the logbook (360 View) allows you to understand it.&#8221;<\/span><\/i><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">In marketing jargon, these two terms are often confused, but distinguishing them is the first step to moving from a simple database to a real growth lever.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">What\u00a0is\u00a0SCR?<\/span><\/b><span data-contrast=\"auto\"> The SCR is the foundation, the &#8220;who&#8221; <strong>it answers the question: who is this customer?<\/strong> Its role is to unify all identities<\/span>\u00a0(email, phone number, loyalty card, etc.) into a single, clean, unduplicated customer file.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">What is the 360\u00b0 View? The 360\u00b0 View is the augmented SCR of all the interactions that revolve around this unified identity.<\/span><\/b><span data-contrast=\"auto\"> It integrates transactions (online and in store), website visits, customer service calls, email opening, and more. It is this logical association between identity and behaviour that makes it possible to build truly useful customer knowledge and generate &#8220;actionable insights&#8221;.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-contrast=\"none\">The synergy of SCR &amp; 360\u00b0 View: Concrete benefits for your campaigns<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">In concrete terms, the real value of the 360\u00b0 View combined with the SCR is that it finally allows you\u00a0 to calculate the indicators that matter. Thanks to it, you can measure and control:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Customer\u00a0Lifetime\u00a0Value<\/span><\/b><span data-contrast=\"auto\">,\u00a0which\u00a0requires\u00a0the\u00a0complete\u00a0history\u00a0of online and offline transactions to\u00a0be\u00a0accurate.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The\u00a0churn\u00a0score<\/span><\/b><span data-contrast=\"auto\">,\u00a0which\u00a0is\u00a0based\u00a0on\u00a0weak\u00a0signals\u00a0from\u00a0interactions (or\u00a0lack\u00a0thereof)\u00a0across\u00a0all channels.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The\u00a0propensity\u00a0to\u00a0buy<\/span><\/b><span data-contrast=\"auto\">, which analyses past behaviours (web visits, purchases) to predict future actions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">RFM (Recency, Frequency,\u00a0Amount) segmentation<\/span><\/b><span data-contrast=\"auto\">,\u00a0which\u00a0directly\u00a0depends\u00a0on the\u00a0aggregation\u00a0of all transactions,\u00a0whether\u00a0online or in-store.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><i><span data-contrast=\"auto\">&#8220;Without the 360\u00b0 View that connects online and offline, all calculations are partial, and therefore unreliable. You are flying blind&#8221;.<\/span><\/i><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<br \/>\n<span data-contrast=\"auto\">But by\u00a0combining\u00a0a rock-solid\u00a0SCR\u00a0with\u00a0a living 360\u00b0\u00a0View, marketing\u00a0teams\u00a0see\u00a0the\u00a0difference. Right\u00a0away.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Finer\u00a0and more relevant\u00a0segmentations:<\/span><\/b><span data-contrast=\"auto\"> You can finally go beyond basic socio-demographic criteria. Segment your customers based on their actual buying behaviours, frequency of visit, appetite for a channel or product category, and cross-channel interactions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Perfect\u00a0coherence\u00a0between\u00a0online and\u00a0offline:\u00a0<\/span><\/b><span data-contrast=\"auto\">No more\u00a0schizophrenic\u00a0marketing, like\u00a0this\u00a0offer\u00a0for Marseille\u00a0that\u00a0you\u00a0receive\u00a0a\u00a0year\u00a0after\u00a0your\u00a0trip,\u00a0when\u00a0you\u00a0have\u00a0taken\u00a0the train\u00a0ten\u00a0times\u00a0since\u00a0then\u00a0to\u00a0other\u00a0destinations. An in-store interaction or a\u00a0customer\u00a0service call\u00a0enriches\u00a0the\u00a0<\/span><i><span data-contrast=\"auto\">same<\/span><\/i><span data-contrast=\"auto\">\u00a0vision. The\u00a0experience\u00a0is\u00a0finally\u00a0omnichannel.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Real-time\u00a0omnichannel\u00a0activation:\u00a0<\/span><\/b><span data-contrast=\"auto\">Insights don&#8217;t sit in a drawer. They are propelled to all your activation tools (emailing, push, web personalsation&#8230;) to ensure that each touchpoint delivers a consistent message.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a0711aa97f09\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2 class=\"p1\"><b>Why is &#8220;real time&#8221; so strategic today?\u00a0<\/b><\/h2>\n<p class=\"p2\">Everyone is talking about &#8220;real time&#8221;. But strategically, what does that mean? <strong>It means seizing opportunities with very high added value.<\/strong> Recognise a customer when they enter the store or log in to their web space. Communicate during a specific event, such as a match, where the opportunity only exists in the moment.<\/p>\n<p class=\"p2\"><b>But (let&#8217;s face it) not everything needs to be 100% real-time. <\/b>A company&#8217;s ecosystem is a mix of real-time and batch updates. For example, unsubscribing from the newsletter that takes 24 or 48 hours is a classic time.<\/p>\n<p class=\"p2\"><b><i>&#8220;The key is not to have a 100% real-time system, but to have this capability for the key moments that really matter in the customer journey.&#8221;<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><b>How does Imagino simplify the enrichment of the SCR with the 360\u00b0 View?\u00a0\u00a0<\/b><\/h2>\n<p class=\"p2\">Setting up an\u00a0SCR\u00a0enriched\u00a0with\u00a0a 360\u00b0\u00a0View\u00a0is\u00a0a\u00a0complex\u00a0project. A real IT\u00a0project. The\u00a0strength\u00a0of a solution like\u00a0imagino?\u00a0It&#8217;s\u00a0about\u00a0erasing\u00a0that\u00a0complexity\u00a0and\u00a0giving\u00a0you\u00a0the power,\u00a0without\u00a0the\u00a0headache, by\u00a0focusing\u00a0on business\u00a0outcomes.<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><b>Empower\u00a0business\u00a0teams:\u00a0i<\/b>magino\u00a0offers\u00a0an intuitive user interface\u00a0that\u00a0talks\u00a0marketing, not\u00a0technical. No more\u00a0relying\u00a0on IT for a segment. Marketing\u00a0teams\u00a0create\u00a0their\u00a0rules,\u00a0segment, and\u00a0activate\u00a0their\u00a0data.\u00a0Without\u00a0a line of code.<\/li>\n<li class=\"li2\"><b>Piloting\u00a0a living and\u00a0evolving\u00a0system:\u00a0<\/b>An\u00a0SCR\u00a0is\u00a0not a &#8220;one-shot&#8221;\u00a0project\u00a0that\u00a0is\u00a0set in stone.\u00a0It&#8217;s\u00a0alive. The platform\u00a0is\u00a0designed\u00a0to\u00a0make\u00a0it\u00a0easy\u00a0to\u00a0add\u00a0new data sources or change business\u00a0rules,\u00a0while\u00a0measuring\u00a0impact.<\/li>\n<li class=\"li2\"><b>Put\u00a0technology\u00a0at the service of\u00a0your\u00a0use\u00a0cases:<\/b>\u00a0imagino&#8217;s\u00a0approach\u00a0is\u00a0not to\u00a0provide\u00a0a simple\u00a0technology, but to help\u00a0its\u00a0customers\u00a0solve\u00a0their\u00a0concrete\u00a0business\u00a0problems. The goal\u00a0is\u00a0to put\u00a0technology\u00a0at the service of the marketing\u00a0strategy\u00a0to\u00a0implement\u00a0the use cases\u00a0that\u00a0matter.<\/li>\n<\/ul>\n<p class=\"p2\"><b><i>&#8220;The SCR is the essential technical foundation, the unified foundation without which no customer data strategy can be built sustainably. However, it is the 360\u00b0 View, by adding the layer of interactions, transactions and behaviours, that transforms this database into a powerful marketing tool . It is what makes it possible to generate actionable insights to create relevant segmentations, fine personalisations and, ultimately, satisfactory customer experiences.&#8221;<\/i><\/b><\/p>\n<p class=\"p1\">\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\n<section id=\"resource-download-6a0711aa9894e\" class=\"explains-section section-padding\">\n    <div class=\"container\">\n        <div class=\"explains-container u-gradient--green-blue--dark gradient-horizontal\">\n            <div class=\"explains-container__image js-animate animate__fadeInUpSmall\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n            <\/div>\n            <div class=\"explains-container__text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\n                <div class=\"label\">\n                                            <div class=\"pin\"><span class=\"text-colour-green\">Blog Article<\/span>\n                        <\/div>\n                                                                <div class=\"inf\">English<\/div>\n                                    <\/div>\n                                    <h2 class=\"tl\">How the Next Generation Single Customer Repository Unlocks Your Omnichannel Strategy<\/h2>\n                                                    <div class=\"description\"><p>A next-generation SCR gives you the autonomy and agility to leverage your customers&#8217; data quickly without relying on IT. Find out more from our recent blog article.<\/p>\n<\/div>\n                            <\/div>\n                            <div class=\"explains-container__control js-animate animate__fadeIn\" data-wow-offset=\"0\">\n                            <a href=\"https:\/\/imagino.com\/resource\/how-the-next-generation-single-customer-repository-unlocks-your-omnichannel-strategy\/\" target=\"\" class=\"btn--small btn btn--gradient-purple\">Find out more<\/a>\n                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Interview with Adrien Paul, Group Product Manager at imagino. SCR + 360\u00b0 View: The complete customer vision finally explained <\/p>\n","protected":false},"featured_media":3908,"template":"","meta":{"_acf_changed":false},"resources_category":[92,88],"resources_sector":[],"class_list":["post-3735","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-blog-content","resources_category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Identity (SCR) to Action (360 View): Marketing Guide<\/title>\n<meta name=\"description\" content=\"Interview with Adrien Paul, Group Product Manager at imagino. 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