{"id":3734,"date":"2026-03-20T09:52:13","date_gmt":"2026-03-20T13:52:13","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3734"},"modified":"2026-03-20T09:54:54","modified_gmt":"2026-03-20T13:54:54","slug":"how-the-next-generation-single-customer-repository-unlocks-your-omnichannel-strategy","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/how-the-next-generation-single-customer-repository-unlocks-your-omnichannel-strategy\/","title":{"rendered":"How the Next Generation\u00a0Single Customer Repository Unlocks\u00a0Your Omnichannel\u00a0Strategy"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-6a505510e9a0c\" class=\"hero-legal-section u-gradient--green-blue--dark u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>How the Next Generation\u00a0Single Customer Repository Unlocks\u00a0Your Omnichannel\u00a0Strategy<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Interview with Adrien Paul, Group Product Manager                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a505510eba2c\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">Omnichannel, in the field of customer relations, often presents the image of a complex puzzle with scattered pieces. The points of contact <\/span><span data-contrast=\"auto\">are multiplying, drawing fragmented customer journeys: a consumer can discover a product on a social network, compare it on their mobile application, then finalise their purchase in store. <\/span><b><span data-contrast=\"auto\">Business teams have to juggle an increasingly dense technology ecosystem, where each solution creates its own data silo. <\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the heart of this challenge is a technology that has radically evolved to become the answer to this complexity: the Single Customer Repository (SCR). <\/span><b><span data-contrast=\"auto\">Far from being a simple centralised database, the &#8220;next generation&#8221; SCR is now a strategic, agile and intelligent hub.<\/span><\/b><\/p>\n<p><span class=\"TextRun MacChromeBold SCXW140098010 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW140098010 BCX0\">&#8220;<\/span><\/span><span class=\"TextRun MacChromeBold SCXW140098010 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW140098010 BCX0\">It&#8217;s<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">\u00a0no longer\u00a0<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">just about storing<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">\u00a0data, but about making it alive,\u00a0<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">actionable<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">\u00a0and accessi<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">ble,&#8221;<\/span><\/span><span class=\"TextRun SCXW140098010 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">\u00a0sa<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">y<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">s Adrien Pau<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">l, Gr<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">ou<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">\u00a0Pro<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">d<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">uct Man<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">ager at i<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">magin<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">o<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">. Here, h<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">\u00a0sha<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">res his vision for a m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">odern\u00a0<\/span><span class=\"LastReplacedFindHitThemed SCXW140098010 BCX0\">SCR<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">\u00a0that can\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">transf<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">o<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">rm t<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">he cu<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">stomer&#8217;<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">s vi<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW140098010 BCX0\">sion\u00a0<\/span><span class=\"NormalTextRun SCXW140098010 BCX0\">and experience.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-contrast=\"none\">In 2025,\u00a0what\u00a0concrete\u00a0benefits\u00a0does\u00a0a &#8220;new\u00a0generation&#8221; Single Customer Repository bring to business teams\u00a0(marketing, CRM)?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">The first tangible benefit of a new generation SCR is certainly the autonomy given to the marketing and CRM teams. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">&#8220;<\/span><\/b><b><i><span data-contrast=\"auto\">Historically, SCRs were heavy, IT-driven projects with rigid rules that were difficult to change. As a result, the professions were dependent, and the SCR struggled to keep pace with their new initiatives.&#8221;<\/span><\/i><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Today, the\u00a0philosophy\u00a0is\u00a0reversed.\u00a0<\/span><b><span data-contrast=\"auto\">A modern SCR is designed to be flexible and open. <\/span><\/b><span data-contrast=\"auto\">Teams can\u00a0quickly\u00a0integrate\u00a0new data sources (a\u00a0new mobile app,\u00a0a\u00a0SaaS\u00a0tool, etc.)\u00a0without\u00a0waiting\u00a0months\u00a0for IT\u00a0development.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">This agility\u00a0makes\u00a0it\u00a0possible to\u00a0speak\u00a0with\u00a0one\u00a0voice.\u00a0<\/span><\/b><span data-contrast=\"auto\">No more conflicting messages sent to the same customer because their data is fragmented between the e-commerce site, the loyalty program and customer service. <b>SCR<\/b><\/span><b><span data-contrast=\"auto\">\u00a0unifies the vision and\u00a0ensures\u00a0consistency\u00a0in communications.<\/span><\/b><span data-ccp-props=\"{&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Agility also makes the customer experience more fluid. The SCR is at the center of interactions, whether they are outgoing (a marketing campaign) or incoming (a call to customer service). <\/span><b><span data-contrast=\"auto\">An advisor can then have a 360\u00b0 view of his customer and offer them a relevant, seamless answer, because he has the right information at the right time.<\/span><\/b><span data-ccp-props=\"{&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a505510ec0f3\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2><span data-contrast=\"none\">How can\u00a0a\u00a0Single Customer Repository &#8220;move at the speed of\u00a0customers&#8221;?\u00a0Is the notion of real time a\u00a0pipe dream?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">The notion of real-time\u00a0is\u00a0often\u00a0perceived\u00a0as a\u00a0difficult\u00a0ideal\u00a0to\u00a0achieve.\u00a0Yet,\u00a0with\u00a0a\u00a0next-generation\u00a0SCR,\u00a0it\u00a0becomes\u00a0an\u00a0operational\u00a0reality.\u00a0<\/span><\/b><span data-contrast=\"auto\">It\u00a0is\u00a0divided\u00a0into\u00a0two\u00a0critical\u00a0stages:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Instant\u00a0collection<\/span><\/b><span data-contrast=\"auto\"> : This is the first step. As soon as a customer interacts with the brand \u2013 for example, by creating an account on the mobile app or subscribing to the in-store newsletter \u2013 this information is captured and enriches their unified profile in the SCR without delay.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Full system re-distribution<\/span><\/b><span data-contrast=\"auto\"> : This is where the real challenge lies! The newly collected information must, in some cases, be immediately redistributed to all the tools in the ecosystem (e-commerce platform, in-store checkouts, customer service tool, etc.). This is what allows, for example, a salesperson to recognise on his tablet a customer who has just created his account a few minutes before.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><b><span data-contrast=\"none\">&#8221;\u00a0<\/span><\/b><b><i><span data-contrast=\"auto\">The complexity comes from the fact that companies rely on heterogeneous systems, mixing legacy solutions with modern SaaS tools. A high-performance SCR, such as the one proposed by imagino, acts as a conductor capable of absorbing this complexity. It synchronises these varied flows to ensure that the customer&#8217;s vision is consistent everywhere, all the time, and thus guarantee a seamless customer experience.&#8221;\u202f<\/span><\/i><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span data-contrast=\"none\">Why is it essential for a Single Customer Repository to be agnostic?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Being agnostic means that the SCR can natively connect to any data source or application (CRM, ERP, Data Warehouse such as Snowflake, emailing solution, advertising platform, etc.), whether old or new, hosted in the Cloud or on-premise.<\/span><br \/>\n<b><i><span data-contrast=\"auto\">&#8220;An SCR should never be a technological dead end or another silo. Rather, it must be the beating heart of an open ecosystem. Its agnostic character is therefore a non-negotiable condition for its long-term relevance.&#8221;<\/span><\/i><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n<span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">This\u00a0fundamental\u00a0flexibility\u00a0is\u00a0the\u00a0guarantee\u00a0of\u00a0several\u00a0advantages:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><i><span data-contrast=\"auto\">Avoid\u00a0<\/span><\/i><\/b><b><span data-contrast=\"auto\">vendor\u00a0lock-in<\/span><\/b><span data-contrast=\"auto\">: The company remains free to choose the best solutions on the market for each business need, without being constrained by a closed ecosystem. The SCR adapts to the tools, not the other way around.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Ensuring\u00a0Sustainability\u00a0and\u00a0Scalability<\/span><\/b><span data-contrast=\"auto\"> : The SCR is future-proof. It can evolve at the same pace as the company&#8217;s strategy, integrating new sales channels or new technologies without challenging the existing architecture.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Maximising the value of data<\/span><\/b><span data-contrast=\"auto\"> : SCR is not an end in itself. Its value lies in its ability to actively feed the entire marketing and sales chain: from web personalization to the preparation of audiences for campaigns, including analysis and BI (Business Intelligence).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a505510ec98f\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2><span data-contrast=\"none\">How does\u00a0centralising\u00a0data in\u00a0a Single Customer Repository simplify compliance\u00a0management?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">In an increasingly strict regulatory context, the centralisation of data within the SCR acts as a real control tower for governance and compliance, for example with regard to the GDPR.<\/span><\/b><span data-contrast=\"auto\"> By unifying information and consents, it drastically simplifies processes that were once complex and risky:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Effectively\u00a0manage\u00a0user\u00a0rights<\/span><\/b><span data-contrast=\"auto\"> : A request for deletion or access arrives via a point of contact? The SCR centralises it and orchestrates its application across all connected systems. This ensures a complete, fast and traceable response, minimising the risk of oversights or errors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Enforce fine-grained\u00a0retention\u00a0rules<\/span><\/b><span data-contrast=\"auto\"> : To know if a customer is truly &#8220;inactive,&#8221; you need a 360\u00b0 view. The SCR is the only one that can confirm a total absence of interaction on all channels (purchases, web visits, customer support, etc.), thus allowing the deletion or anonymiSAtion of data to be automated with confidence.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Ensure\u00a0flawless\u00a0traceability<\/span><\/b><span data-contrast=\"auto\"> : The SCR keeps a detailed history of the origin of each piece of data and the evolution of consents. This reliable audit trail is fundamental to proving compliance at all times.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span data-contrast=\"none\">Why is the Single Customer Repository the ideal fuel for <\/span><span data-contrast=\"none\">high-performance AI?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">We can&#8217;t repeat it enough: no relevant AI without quality data!<\/span><\/b><span data-contrast=\"auto\"> Artificial intelligence may be powerful, but its algorithms are only a reflection of the information they are given. If this information is wrong, incomplete, or outdated, AI will produce disappointing results at best, counterproductive decisions at worst.\u00a0<\/span><b><span data-contrast=\"auto\">This\u00a0is\u00a0the\u00a0principle\u00a0of &#8220;<\/span><\/b><b><i><span data-contrast=\"auto\">garbage\u00a0in,\u00a0garbage\u00a0out<\/span><\/i><\/b><b><span data-contrast=\"auto\">&#8220;:\u00a0poor\u00a0quality\u00a0data can\u00a0only\u00a0lead to &#8220;bad\u00a0intelligence&#8221;.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n<b><i><span data-contrast=\"auto\">&#8220;With AI, the SCR plays a fundamental and proactive role. It is not just a warehouse, but a real refinery that ensures that the data provided to the AI is reliable, fresh and unified. It sublimates raw data by cleaning, standardising and enriching it to transform it into a high-quality fuel, ready to be consumed by AI engines. This transformation is the key to unlocking advanced use cases, such as churn prediction, product recommendation or dynamic segmentation.&#8221;<\/span><\/i><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">For\u00a0example, AI\u00a0capabilities\u00a0that\u00a0allow\u00a0marketers\u00a0to\u00a0create\u00a0complex\u00a0natural\u00a0language\u00a0targeting\u00a0(&#8220;<\/span><i><span data-contrast=\"auto\">Give me all customers who have purchased product X in the last 6 months but haven&#8217;t visited the site in 30 days<\/span><\/i><span data-contrast=\"auto\">&#8220;)\u00a0rely\u00a0directly\u00a0on the\u00a0SCR\u00a0structure.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">In the near future, this relationship will become a virtuous loop: AI will also help build and maintain the SCR itself, using probabilistic models to intelligently suggest merges of profiles that deterministic rules would have missed.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span data-contrast=\"none\">How\u00a0does\u00a0imagino\u00a0respond\u00a0to\u00a0these\u00a0challenges?<\/span><\/h2>\n<p><span data-contrast=\"auto\">The\u00a0imagino\u00a0\u00a0solution\u00a0acts\u00a0as an open and intelligent\u00a0customer\u00a0data\u00a0hub:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Integration\u00a0and\u00a0flexibility<\/span><\/b><span data-contrast=\"auto\"> : imagino adapts to the most heterogeneous ecosystems. The platform can drive the creation of the SCR while leaving the data stored where it resides, for example in a data cloud like <\/span><b><span data-contrast=\"auto\">Snowflake<\/span><\/b><span data-contrast=\"auto\">&#8216;s.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Business\u00a0autonomy<\/span><\/b><span data-contrast=\"auto\"> : In the event that the SCR has been projected into a remote solution, the results are not only actionable in the imagino platform for marketing activations, but they are also immediately available to the BI teams (for example), without duplication of data.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Adapted\u00a0Governance<\/span><\/b><span data-contrast=\"auto\"> : imagino makes it possible to manage complex organisations (multi-subsidiary, multi-country) by ensuring that the data compartmentalisation complies with the company&#8217;s policy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><i><span data-contrast=\"auto\">&#8220;The SCR is no longer a simple database, but the central nervous system of the customer relationship. It is this unified, intelligent foundation that enables companies to become more agile, giving them the ability to adapt in real time to changing customer expectations and market dynamics. By centralising governance, the SCR ensures the quality and freshness of the data, and serenely prepares the ground for the future: more relevant, more efficient marketing, effectively propelled by artificial intelligence.&#8221;<\/span><\/i><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>A next-generation SCR gives you the autonomy and agility to leverage your customers&#8217; data quickly, without relying on IT.<\/p>\n","protected":false},"featured_media":3907,"template":"","meta":{"_acf_changed":true},"resources_category":[92,88],"resources_sector":[],"class_list":["post-3734","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-blog-content","resources_category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Single Customer Repository: The Future of Your Omnichannel Strategy<\/title>\n<meta name=\"description\" content=\"A next-generation SCR gives you the autonomy and agility to leverage your customers&#039; data quickly, without relying on IT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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