{"id":3703,"date":"2025-12-10T09:40:00","date_gmt":"2025-12-10T14:40:00","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3703"},"modified":"2025-12-11T04:48:37","modified_gmt":"2025-12-11T09:48:37","slug":"whitepaper-imagino-explains-build-vs-buy","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/whitepaper-imagino-explains-build-vs-buy\/","title":{"rendered":"Whitepaper &#8211; imagino explains &#8220;Build vs Buy&#8221;"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-6a2d4fa15c782\" class=\"hero-legal-section u-gradient--pink-purple u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>imagino Explains&#8230;<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Build vs. Buy                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"form-section-6a2d4fa15f200\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--pink-purple \">\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <p>With the rise in capability and popularity of Database cloud providers such as Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.<\/p>\n<p>The &#8220;build vs. buy&#8221; debate is not a new one. The fact that this argument has never been resolved does indicate that there isn&#8217;t a simple binary answer.<\/p>\n<p>Download this whitepaper to get a comprehensive view on the pros and cons of building your marketing team&#8217;s data layer in house:<\/p>\n<ul>\n<li>Why it makes sense to consider building it yourself<\/li>\n<li>What&#8217;s so hard about building a CDP<\/li>\n<li>Other risks to consider like, cost, time to implementation and more<\/li>\n<\/ul>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"36adf3a9-79d1-4349-a730-17c5e8e064f9\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>With the rise in capability and popularity of Database cloud providers such a s Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.<\/p>\n<p>The &#8220;build vs. buy&#8221; debate is not a new one. The fact that this argument has never been resolved does indicate that there isn&#8217;t a simple binary answer.\u00a0<\/p>\n","protected":false},"featured_media":3705,"template":"","meta":{"_acf_changed":true},"resources_category":[88,97],"resources_sector":[42,43,36,38],"class_list":["post-3703","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-content","resources_category-white-papers","resources_sector-luxury","resources_sector-media-publishing","resources_sector-retail","resources_sector-travel-hospitality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Whitepaper - imagino explains &quot;Build vs Buy&quot; - imagino United States<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imagino.com\/us\/resource\/whitepaper-imagino-explains-build-vs-buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper - imagino explains &quot;Build vs Buy&quot;\" \/>\n<meta property=\"og:description\" content=\"With the rise in capability and popularity of Database cloud providers such a s Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach. 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