{"id":3701,"date":"2025-12-10T05:07:44","date_gmt":"2025-12-10T10:07:44","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3701"},"modified":"2025-12-10T05:07:46","modified_gmt":"2025-12-10T10:07:46","slug":"the-not-so-secret-life-of-a-crm-campaign-manager","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/","title":{"rendered":"The (Not-So-Secret) Life of a CRM Campaign Manager"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-6aa183753fc57\" class=\"hero-legal-section u-gradient--green-blue--dark u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>The (Not-So-Secret) Life of a CRM Campaign Manager<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        by Alex Croker, Solutions Consultant                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6aa1837542e80\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                            <h3 class=\"tl\">\r\n                            What do we even do?                        <\/h3>\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"auto\">If you\u2019ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering \u2018what do we actually do?\u2019\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For starters, we\u2019re not creatives in the ad agency, traditional sense. We\u2019re also not data scientists or IT. But somehow, we touch all parts, and none of it at the same time.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate image--container animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6aa1837542e85\" class=\"image__inner u-gradient--green-blue--dark\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/12\/shutterstock_2091318919-1-1024x449.jpg\" alt=\"Young,Crazy,Bearded,Man,Confused,Expression.,Copy,Space,Concept\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6aa18375437c7\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">After a few years of working in the world of CRM, across both brand and strategy sides, I\u2019d like to think that I\u2019ve seen a lot. The processes don\u2019t change much, the platforms might, the politics does. But at its core the job is about connecting the dots between tools, people and plans to make marketing happen. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It all starts with what I like to call the CRM lifecycle. *<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">*There is a glossary below for any funny looking terms or acronyms that have you scratching your head.\u00a0<\/span><\/i><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6aa1837544085\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--green\">Step 1 &#8211; The Brief<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h3 style=\"text-align: center;\"><span class=\"TextRun Underlined MacChromeBold SCXW65491292 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65491292 BCX0\">Mixture of concrete and vague ideas with missing ingredients<\/span><\/span><span class=\"EOP SCXW65491292 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Every campaign is supposed to start with a brief. Ideally it tells us:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What the message is\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Who it\u2019s for\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">What the goal is (conversion, retention, engagement)? <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Which customer channel should we use, and do we have the right data to accurately segment, personalize and target? <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Where the data model lives<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">When it needs to go out\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">What we actually receive varies wildly. Sometimes we\u2019re briefed on audience segments that don\u2019t yet exist. Sometimes we\u2019re told to use a predictive model we\u2019ve never been given access to. Other times, we are asked to run a campaign that overlaps with others already in progress. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s like trying to build Ikea furniture with missing parts and no instructions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Still, the deadline remains firm, and with limited hours and many urgent requests, we simply can\u2019t say yes to everything, no matter how much we\u2019d like to.\u00a0\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6aa1837544944\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--pink\">Step 2 &#8211; The Build<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h3 style=\"text-align: center;\"><span class=\"TextRun Underlined MacChromeBold SCXW151632491 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151632491 BCX0\">The CRM maze of access and SQL<\/span><\/span><span class=\"EOP SCXW151632491 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">The next step is to actually build the campaign.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Typically, we would use a marketing automation platform to build the campaign in. This usually involves:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pulling or building the right audience segment (via SQL or visual builders) and often the exact customer segment doesn\u2019t exist in the tools<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Connecting to the right data sources\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Applying pressure rules and frequency caps\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Building the campaign flow: entry logic, exclusions and variations\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Testing message logic (dynamic content conditional rules etc.)\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">QA\u2019ing the full customer journey\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Sounds pretty straightforward right? One of the biggest challenges that happens early on in this process is access.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We often don\u2019t have access to the data we\u2019ve been briefed on using. The model might sit in a completely different environment, locked behind permissions we don\u2019t have. Getting access can take 2-3 days, if the right person is even around to approve.<\/span><\/p>\n<p><span data-contrast=\"auto\">And while the SLA (service level agreement) might say \u201c4 days from brief to deploy\u201d the timeline doesn\u2019t account for delays like waiting for access, the analysts building the necessary data points to finalise the audience file, validating the data or fixing broken models.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6aa18375451ca\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--orange\">Step 3 &#8211; Deployment<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h3 style=\"text-align: center;\"><span class=\"NormalTextRun SCXW230758987 BCX0\">Please don\u2019t hit send yet!<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">So, you\u2019ve finished building your campaign now it\u2019s time to publish. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In theory, we would just press send, but in practice, there is a whole checklist before we hit the button:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Final content checks \u2013 so we don\u2019t send another \u201cHi Linda\u201d email to 200 people.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Link tracking validation<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Device rendering QA (Outlook quirks) <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">UAT from marketing or legal teams<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Last-minute copy tweaks (always right before sign-off)\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Just to note that the deployment interfaces are often built with technical users in mind not marketers.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, if you are not well versed in HTML or how to spot broken tokens or why your audience size has dropped by 30%, then you\u2019re stuck. Some tools require SQL (<\/span><i><span data-contrast=\"auto\">Structured Query Language<\/span><\/i><span data-contrast=\"auto\">) just to pull a simple audience. Others need CSS (<\/span><i><span data-contrast=\"auto\">Cascading Style Sheets<\/span><\/i><span data-contrast=\"auto\">) skills to align your email copy properly.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you don\u2019t have those skills in-house, you\u2019re paying freelancers or training existing team members which can quickly become time-consuming and expensive.\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6aa1837545a8c\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Step 4 &#8211; Analyse<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h3 style=\"text-align: center;\"><span class=\"NormalTextRun SCXW22329758 BCX0\">The <\/span><span class=\"NormalTextRun SCXW22329758 BCX0\">stage <\/span><span class=\"NormalTextRun SCXW22329758 BCX0\">we <\/span><span class=\"NormalTextRun SCXW22329758 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW22329758 BCX0\"> spend much time on&#8230;<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Now your campaign has been launched, the final step would be the campaign analysis.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now it\u2019s the time to ask:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Who opened it?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Who clicked?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Did it drive the intended behaviour?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Did it hurt the performance of another campaign?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Did it hit the wrong audience segment? (Yes, it happens) <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">What can we change in our checklists to avoid repeating mistakes?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This is where CRM overlaps with analytics. Where some teams have dashboards, others rely on the BI teams to provide post-campaign reports. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Either way this is still a critical step in the cycle that is often overlooked in the rush to move on to the next campaign.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Without this feedback loop it makes it difficult to know whether a campaign is genuinely impactful or whether we\u2019re just shouting into the void.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6aa1837545f7c\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--blue\">So&#8230; what DO we do?<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">CRM is more than just sending emails. It\u2019s the behind-the-scenes engine that makes marketing happen. We sit at the intersection of marketing, data, tech, building automated journeys, enforcing contact rules and ensuring the right message reaches the right person at the right time. It\u2019s a balancing act of access, logic, timing and empathy. If no one\u2019s noticed us, that usually means that everything has gone to plan. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span data-contrast=\"auto\">Signed,\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span data-contrast=\"auto\">A former Marketing Campaign Manager<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6aa1837546926\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h3 style=\"text-align: center;\"><b><span data-contrast=\"auto\">CRM TERM GLOSSARY<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Rubik\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Rubik&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">SQL (Structured Query Language<\/span><\/b><span data-contrast=\"auto\">) \u2013 Basically the language we use to talk to databases. If you want to pull an audience to find out who bought trainers in the last 6 days, this is how you ask. Yes, one missing comma can ruin your day.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Rubik\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Rubik&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">CSS (Cascading Style Sheets) <\/span><\/b><span data-contrast=\"auto\">\u2013 This is what makes emails and websites look pretty. Without it everything looks Times New Roman and sad.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Rubik\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Rubik&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Predictive model<\/span><\/b><span data-contrast=\"auto\"> \u2013 A fancy data-powered guess about what a customer might do next.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Rubik\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Rubik&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">BI\u00a0(Business Intelligence)<\/span><\/b><span data-contrast=\"auto\"> \u2013 They turn the data in dashboards and reports, tell you what worked what didn\u2019t and whether a 0.2% CTR was worth the 18-hour build time.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Rubik\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Rubik&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">CRM &#8211;<\/span><\/b><span data-contrast=\"auto\"> Customer Relationship Management<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Rubik\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Rubik&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">SLA (Service Level Agreement)<\/span><\/b><span data-contrast=\"auto\"> \u2013 The timeline that we promise to deliver something in. Often optimistic, occasionally accurate.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Rubik\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Rubik&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">QA (Quality Assurance)<\/span><\/b><span data-contrast=\"auto\"> \u2013 We test, test again and then test some more to make sure nothing breaks.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Rubik\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Rubik&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">UAT (User Acceptance Testing)<\/span><\/b><span data-contrast=\"auto\"> \u2013 The final \u201cdoes-this look, okay?\u201d check from marketing and business teams. Usually where last minute \u201ccan we please change the copy\u201d tweaks happen. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering \u2018what do we actually do?\u2019 Read on to find out more!<\/p>\n","protected":false},"featured_media":3702,"template":"","meta":{"_acf_changed":true},"resources_category":[92,88],"resources_sector":[36,38,43,42],"class_list":["post-3701","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-blog-content","resources_category-content","resources_sector-retail","resources_sector-travel-hospitality","resources_sector-media-publishing","resources_sector-luxury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The (Not-So-Secret) Life of a CRM Campaign Manager - imagino United States<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The (Not-So-Secret) Life of a CRM Campaign Manager\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering \u2018what do we actually do?\u2019 Read on to find out more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"imagino United States\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T10:07:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/12\/shutterstock_2091318919-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"876\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/resource\\\/the-not-so-secret-life-of-a-crm-campaign-manager\\\/\",\"url\":\"https:\\\/\\\/imagino.com\\\/us\\\/resource\\\/the-not-so-secret-life-of-a-crm-campaign-manager\\\/\",\"name\":\"The (Not-So-Secret) Life of a CRM Campaign Manager - imagino United States\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/resource\\\/the-not-so-secret-life-of-a-crm-campaign-manager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/resource\\\/the-not-so-secret-life-of-a-crm-campaign-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imagino.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/12\\\/shutterstock_2091318919-1-scaled.jpg\",\"datePublished\":\"2025-12-10T10:07:44+00:00\",\"dateModified\":\"2025-12-10T10:07:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/resource\\\/the-not-so-secret-life-of-a-crm-campaign-manager\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imagino.com\\\/us\\\/resource\\\/the-not-so-secret-life-of-a-crm-campaign-manager\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/resource\\\/the-not-so-secret-life-of-a-crm-campaign-manager\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imagino.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/12\\\/shutterstock_2091318919-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/imagino.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/12\\\/shutterstock_2091318919-1-scaled.jpg\",\"width\":2000,\"height\":876,\"caption\":\"young crazy bearded man confused expression. copy space concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/resource\\\/the-not-so-secret-life-of-a-crm-campaign-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"imagino\",\"item\":\"https:\\\/\\\/imagino.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The (Not-So-Secret) Life of a CRM Campaign Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/imagino.com\\\/us\\\/\",\"name\":\"imagino United States\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imagino.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/#organization\",\"name\":\"imagino United States\",\"url\":\"https:\\\/\\\/imagino.com\\\/us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imagino.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/05\\\/Logo-imagino-colors.svg\",\"contentUrl\":\"https:\\\/\\\/imagino.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/05\\\/Logo-imagino-colors.svg\",\"width\":1,\"height\":1,\"caption\":\"imagino United States\"},\"image\":{\"@id\":\"https:\\\/\\\/imagino.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/imagino-software\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The (Not-So-Secret) Life of a CRM Campaign Manager - imagino United States","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/","og_locale":"en_US","og_type":"article","og_title":"The (Not-So-Secret) Life of a CRM Campaign Manager","og_description":"If you\u2019ve ever worked with a CRM team, or heard about one somewhere in the depths of a campaign meeting, you might still be wondering \u2018what do we actually do?\u2019 Read on to find out more!","og_url":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/","og_site_name":"imagino United States","article_modified_time":"2025-12-10T10:07:46+00:00","og_image":[{"width":2000,"height":876,"url":"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/12\/shutterstock_2091318919-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/","url":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/","name":"The (Not-So-Secret) Life of a CRM Campaign Manager - imagino United States","isPartOf":{"@id":"https:\/\/imagino.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/#primaryimage"},"image":{"@id":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/12\/shutterstock_2091318919-1-scaled.jpg","datePublished":"2025-12-10T10:07:44+00:00","dateModified":"2025-12-10T10:07:46+00:00","breadcrumb":{"@id":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/#primaryimage","url":"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/12\/shutterstock_2091318919-1-scaled.jpg","contentUrl":"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/12\/shutterstock_2091318919-1-scaled.jpg","width":2000,"height":876,"caption":"young crazy bearded man confused expression. copy space concept"},{"@type":"BreadcrumbList","@id":"https:\/\/imagino.com\/us\/resource\/the-not-so-secret-life-of-a-crm-campaign-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"imagino","item":"https:\/\/imagino.com\/us\/"},{"@type":"ListItem","position":2,"name":"The (Not-So-Secret) Life of a CRM Campaign Manager"}]},{"@type":"WebSite","@id":"https:\/\/imagino.com\/us\/#website","url":"https:\/\/imagino.com\/us\/","name":"imagino United States","description":"","publisher":{"@id":"https:\/\/imagino.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imagino.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/imagino.com\/us\/#organization","name":"imagino United States","url":"https:\/\/imagino.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imagino.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/05\/Logo-imagino-colors.svg","contentUrl":"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/05\/Logo-imagino-colors.svg","width":1,"height":1,"caption":"imagino United States"},"image":{"@id":"https:\/\/imagino.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/imagino-software\/"]}]}},"_links":{"self":[{"href":"https:\/\/imagino.com\/us\/wp-json\/wp\/v2\/resources\/3701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagino.com\/us\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/imagino.com\/us\/wp-json\/wp\/v2\/types\/resources"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagino.com\/us\/wp-json\/wp\/v2\/media\/3702"}],"wp:attachment":[{"href":"https:\/\/imagino.com\/us\/wp-json\/wp\/v2\/media?parent=3701"}],"wp:term":[{"taxonomy":"resources_category","embeddable":true,"href":"https:\/\/imagino.com\/us\/wp-json\/wp\/v2\/resources_category?post=3701"},{"taxonomy":"resources_sector","embeddable":true,"href":"https:\/\/imagino.com\/us\/wp-json\/wp\/v2\/resources_sector?post=3701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}