{"id":3656,"date":"2025-06-19T11:33:09","date_gmt":"2025-06-19T15:33:09","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3656"},"modified":"2025-06-19T11:34:49","modified_gmt":"2025-06-19T15:34:49","slug":"the-rise-of-zero-copy","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/the-rise-of-zero-copy\/","title":{"rendered":"The Rise of Zero Copy"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-69edccff35a16\" class=\"hero-legal-section u-gradient--blue-purple u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>The Rise of Zero Copy<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        by VP Technology &amp; Customer, Mathieu Lavedrine                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-69edccff38b96\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p>Over the last few years, marketing trends have been dominated by AI, from LLM to Agentic. The underlying topic is often Data which over the years has been the source of numerous trends such as \u201cbig data\u201d or \u201cVertical Storage\u201d. More recently, \u201cZero copy\u201d has been coming up both as a consideration and a solution to various data challenges. This blog aims at clarifying the topic and providing some thoughts about the value of the approach.<\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate image--container animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-69edccff38b9f\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/06\/Rise-of-Zero-Copy-1500x844.jpeg\" alt=\"Data technology background. Big data visualization. Flow of data. Information code. Background in a matrix style. 4k rendering.\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-69edccff39384\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h3>There are numerous reasons why zero-copy is coming up so much at the moment.<\/h3>\n<p>The first rather obvious one is that the volumes of data collected by businesses are huge and ever increasing (a recent study found that SMB hold on average 50TB, a number which balloons to 350TB for larger businesses). Even if network speed has increased and storage is as cheap as it\u2019s ever been, moving around those kinds of volumes is not trivial.<\/p>\n<p>Then, the improvements in cloud database technologies (such as Snowflake, Google Big Query, Redshift or Databricks) have enabled IT departments to build Data warehouses within their private cloud. Those databases might not provide full ETL capabilities, but the loading is usually not an issue. One might argue that data is theoretically available even if not \u201caccessible\u201d by the teams needing it the most (i.e. Marketing doesn\u2019t have the required SQL skills).<\/p>\n<p>At the same time, the legal landscape has carried on evolving towards a stricter framework. GDPR is the main one but not the only consideration either. Ultimately, where the data resides is important, and not sending it to a US SaaS vendor is something that most would prefer. It\u2019s not just that the NSA can go snoop into your customer data, it\u2019s also that data is the valuable fuel that those companies need to train their AI models. Data Sovereignty is probably a sub-trend which you\u2019ll start hearing about.<\/p>\n<p>So, from a storage perspective, businesses have a strong desire and incentive to keep ownership of their precious data asset, and technology is allowing them to achieve that goal in a cost-effective and scalable way.<\/p>\n<p>Nonetheless, holding the data in a safe and technically sound place is only half the battle. The second half is to make it available and accessible to the teams and system that need it to operate. The issue being that if those teams or products start copying the data everywhere, the initial solution is at best undermined, and more realistically completely compromised.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-69edccff39738\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                    <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">Here enters zero-copy!<\/span><\/h2>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p>The marketing teams and the ESP don\u2019t actually need to full terabytes of data, they need insight, decisions or personalization points. The Zero-copy approach!<\/p>\n<p>Another issue addressed by Zero-copy is the fact that numerous SaaS vendors have moved to a charging model based on events. When you try to replicate the terabytes of ever-changing data into those platforms, the event-based cost start spiralling up. If instead you feed those tools just what they need to operate, the volume of events can be cut by 10 or even 100X! I\u2019ve encountered too CMO forced to make bad business decision because of a looming event-driven bill.<\/p>\n<p>There are also additional benefits to the approach, one of them is the slightly intangible data consistency. \u00a0Modern marketing requires integration between multiple platforms such as CRM, Email, Social media, or Analytics. The Zero Copy approach helps maintain consistency across these systems by limiting the redundant copies that could diverge in quality or become out of sync. Hard to measure at first but can help prevent data quality issues from arising in the future<\/p>\n<p>Another similar benefit lies in the fact marketing increasingly demands real-time personalization and responses. Here, the Zero Copy approach reduces latency by eliminating unnecessary data movement. If data is accessible in its source system, it is always fresh, up-to date and real-time.<\/p>\n<p>Is it the silver bullet everyone has been waiting for? Maybe not, some data still need to travel, \u00a0some of the target systems have constraints that need to be taken into consideration, and tech stack are not perfect. Real-world is complex and the Zero-copy approach needs to be supported by tools (such as imagino) to avoid just being an unfulfilled ethos.<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\n<section id=\"resource-download-69edccff3a9a5\" class=\"explains-section section-padding\">\n    <div class=\"container\">\n        <div class=\"explains-container u-gradient--blue-purple gradient-horizontal\">\n            <div class=\"explains-container__image js-animate animate__fadeInUpSmall\">\n                <img decoding=\"async\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/06\/1-300x240.png\" alt=\"1\" \/>\n            <\/div>\n            <div class=\"explains-container__text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\n                <div class=\"label\">\n                                            <div class=\"pin\"><span class=\"text-colour-blue\">Webinar Replay<\/span>\n                        <\/div>\n                                                                <div class=\"inf\">English<\/div>\n                                    <\/div>\n                                    <h2 class=\"tl\">The Rise of Zero Copy<\/h2>\n                                                    <div class=\"description\"><p data-start=\"55\" data-end=\"225\">Out of all the tech alternatives, it\u2019s proving to be one of the most promising. We\u2019re revisiting this approach as brands and providers are using it to cut costs, streamline operations, and gain control over their data.<\/p>\n<\/div>\n                            <\/div>\n                            <div class=\"explains-container__control js-animate animate__fadeIn\" data-wow-offset=\"0\">\n                            <a href=\"https:\/\/imagino.com\/us\/resource\/webinar-the-rise-of-zero-copy\/\" target=\"\" class=\"btn--small btn btn--gradient-blue\">Watch now!<\/a>\n                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Over the last few years, marketing trends have been dominated by AI, from LLM to Agentic. The underlying topic is often Data which over the years has been the source of numerous trends such as \u201cbig data\u201d or \u201cVertical Storage\u201d. More recently, \u201cZero copy\u201d has been coming up both as a consideration and a solution to various data challenges. This blog aims at clarifying the topic and providing some thoughts about the value of the approach.<\/p>\n","protected":false},"featured_media":3657,"template":"","meta":{"_acf_changed":true},"resources_category":[92,88],"resources_sector":[],"class_list":["post-3656","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-blog-content","resources_category-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Rise of Zero Copy - imagino United States<\/title>\n<meta name=\"description\" content=\"Over the last few years, marketing trends have been dominated by AI, from LLM to Agentic. The underlying topic is often Data which over the years has been the source of numerous trends such as \u201cbig data\u201d or \u201cVertical Storage\u201d. More recently, \u201cZero copy\u201d has been coming up both as a consideration and a solution to various data challenges. This blog aims at clarifying the topic and providing some thoughts about the value of the approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imagino.com\/us\/resource\/the-rise-of-zero-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Zero Copy\" \/>\n<meta property=\"og:description\" content=\"Over the last few years, marketing trends have been dominated by AI, from LLM to Agentic. The underlying topic is often Data which over the years has been the source of numerous trends such as \u201cbig data\u201d or \u201cVertical Storage\u201d. More recently, \u201cZero copy\u201d has been coming up both as a consideration and a solution to various data challenges. 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