{"id":3650,"date":"2025-06-03T09:42:22","date_gmt":"2025-06-03T13:42:22","guid":{"rendered":"https:\/\/imagino.com\/us\/?post_type=resources&#038;p=3650"},"modified":"2025-06-03T09:42:25","modified_gmt":"2025-06-03T13:42:25","slug":"vertu-motors-road-to-success","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/vertu-motors-road-to-success\/","title":{"rendered":"Vertu Motor&#8217;s Road to Success"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-6a6c734599eb1\" class=\"hero-legal-section u-gradient--purple-blue--dark u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>TapCXM x Vertu Motors x imagino Speaker Session<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Vertu Motor&#8217;s Road to Success                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"form-section-6a6c73459be8a\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--purple-blue--dark \">\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <p>When Vertu Motors first tried to roll out a CDP, they hit a wall\u2014their data infrastructure wasn\u2019t ready. Fast forward five months and they\u2019ve completely turned that around, cutting marketing spend, automating customer journeys, and boosting efficiency in an industry where every pound and every process impacts razor-thin margins.<\/p>\n<p>Chris Penny, Strategic Project Director at Vertu Motors, joins\u00a0imagino\u2019s\u00a0team to share the full story from data deadlock to digital transformation.<\/p>\n<p class=\"p1\"><i>Live speaker session at a TapCXM Partner Event.<\/i><\/p>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\r\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\r\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"ce0013a2-da12-41ac-b437-5bb8e985558c\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6a6c73459c1d9\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n            <div class=\"row-item\">\r\n                <div class=\"item\">\r\n                                            <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                            <h2 class=\"tl\"><span class=\"text-gradient--green\">&#8220;There\u2019s no perfect technology for any problem. Every solution relies on the relationship on BOTH sides&#8221;<\/span><\/h2>\r\n                                                                                        <h3 class=\"subtl\">Chris Penny, Group Strategic Project Director, Vertu Motors plc.<\/h3>\r\n                                                    <\/div>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Hear from Vertu Motors&#8217; Strategic Project Director, Chris Penny, where he shares the journey to a successful CDP implementation that&#8217;s delivering real ROI.<\/p>\n","protected":false},"featured_media":3651,"template":"","meta":{"_acf_changed":true},"resources_category":[88,100,90],"resources_sector":[36],"class_list":["post-3650","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-content","resources_category-testimonials","resources_category-videos","resources_sector-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - 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