{"id":1406,"date":"2025-02-28T17:01:29","date_gmt":"2025-02-28T17:01:29","guid":{"rendered":"https:\/\/imagino.com\/us\/resource\/taking-your-cdp-further-from-marketing-performance-to-increased-customer-satisfaction-and-sales\/"},"modified":"2025-04-30T15:16:24","modified_gmt":"2025-04-30T14:16:24","slug":"taking-your-cdp-further-from-marketing-performance-to-increased-customer-satisfaction-and-sales","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/taking-your-cdp-further-from-marketing-performance-to-increased-customer-satisfaction-and-sales\/","title":{"rendered":"Taking Your CDP Further: From Marketing Performance to Increased Customer Satisfaction and Sales"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-69d0d7bd11b49\" class=\"hero-legal-section u-gradient--blue-purple u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>Taking Your CDP Further<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        From Marketing Performance to Increased Customer Satisfaction and Sales                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-69d0d7bd141bb\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                    <div class=\"unify-header js-animate animate__fadeIn\">\r\n                                    <h2 class=\"tl\"><span class=\"text-gradient--purple\">In conversation with Toyota&#8230;<\/span><\/h2>\r\n                \r\n                            <\/div>\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"auto\">Deborah Truong, Head of Customer Experience at Toyota Financial Services (TFS), shared her insights at the latest imagino Breakfast event, organised in partnership with KPC. The goal? To provide feedback on the implementation of the imagino customer engagement platform (CDP and Campaign Management) and its impact on various key performance indicators. The speakers shared their formula for a successful CDP project: an agile and scalable solution, tailored support, and a \u201cuse case first\u201d approach.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here is a recap of an inspiring testimonial to help you take your customer engagement strategy even further in 2025!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate image--container animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-69d0d7bd141be\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/02\/Toyota-Blog-Visual-ENG-1-6.png\" alt=\"Toyota-Blog-Visual-ENG-1-6\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-69d0d7bd147a2\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h3><b><span data-contrast=\"none\">Understanding the\u00a0<\/span><\/b><b><span data-contrast=\"none\">c<\/span><\/b><b><span data-contrast=\"none\">ustomer\u00a0<\/span><\/b><b><span data-contrast=\"none\">jo<\/span><\/b><b><span data-contrast=\"none\">urney:\u00a0<\/span><\/b><b><span data-contrast=\"none\">a<\/span><\/b>\u00a0<b><span data-contrast=\"none\">s<\/span><\/b><b><span data-contrast=\"none\">trategic\u00a0<\/span><\/b><b><span data-contrast=\"none\">i<\/span><\/b><b><span data-contrast=\"none\">mperative<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">With nearly 100% of sales conducted through dealerships, Toyota Financial Services had minimal direct contact with its customers. The result? A weak connection with the brand, limited customer insights, and underutilisation of customer data. In 2021, TFS established a \u201cCustomer Experience\u201d department with the primary aim of optimising the customer journey to enhance satisfaction and loyalty. In this context, a CDP project became a strategic priority to unlock customer data and make it available to business teams.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">\u201cIt was essential for Toyota Financial Services to start by understanding the customer journey, from the beginning to the end of their contract. This was crucial to identifying satisfaction points and pain points in order to implement the right strategy,\u201d<\/span><\/i><span data-contrast=\"auto\">\u00a0explains Deborah Truong, Head of Customer Experience at Toyota Financial Services.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To build a lasting relationship with its customers, TFS focused on key moments in the customer lifecycle: onboarding, payment tracking, contract management, and additional service offers.\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-69d0d7bd153a8\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"auto\">In total, four key journeys were implemented with specific objectives:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reassure customers and build trust with the brand<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Maintain a strong connection throughout the contract duration<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Prevent potential friction points (such as missed payments)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Empower customers with self-service options on the website<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Facilitate contract renewal through loyalty offers<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate image--container animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-69d0d7bd153aa\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/02\/toyota-journey.png\" alt=\"toyota journey\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-69d0d7bd15712\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">\u201c<\/span><i><span data-contrast=\"auto\">The customer journey at Toyota Financial Services is now fully automated and personalised, thanks to the customer data we have centralised and unified through the imagino CDP. The challenge when implementing such customer journeys is to avoid what I call the \u2018corner shop syndrome\u2019; trying to account for every single exception. The complexity lies in simplicity<\/span><\/i><span data-contrast=\"auto\">.\u201d says Corinne Bourdin from KPC.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">These customer journeys encompass more than 300 campaigns and were implemented in three stages: strategy definition, content creation, and deployment in imagino (which combines both CDP and campaign management in a single platform). The initial use cases were set up within two to three months, but future journeys will be deployed more quickly thanks to the extensive groundwork done on data. This is a \u2018game changer\u2019 for marketing teams that previously had no access to customer data.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-69d0d7bd16058\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                            <h3 class=\"tl\">\r\n                            Leveraging and Enhancing Customer Data                        <\/h3>\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"auto\">By focusing on customer journeys and business needs, Toyota Financial Services capitalised on key moments in the customer lifecycle and quickly saw results.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">\u201cAfter a few months and tens of thousands of emails sent, we observed highly promising delivery, open, and click rates. Our open rate exceeds 65%, and our response rate ranks among the best in the banking sector.\u201d<\/span><\/i><span data-contrast=\"auto\">\u00a0comments Deborah Truong.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Beyond improving marketing performance, Toyota Financial Services also recorded a significant increase in customer satisfaction, as evidenced by key metrics.<\/span><\/p>\n<p><span data-contrast=\"auto\">According to Deborah Truong, what stands out most is the correlation between customer satisfaction and loyalty:<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-69d0d7bd1605a\" class=\"image__inner u-gradient--blue-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/02\/toyota-satisfaction.png\" alt=\"toyota satisfaction\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-69d0d7bd162a9\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n            <div class=\"row-item\">\r\n                <div class=\"item\">\r\n                                            <div class=\"item__header u-max-width-fit-content js-animate animate__fadeIn\">\r\n                                                            <h2 class=\"tl\"><span class=\"text-gradient--purple\">\u201cThanks to imagino, we can identify correlation points, allowing us to justify our action plans and measure the impact of this large-scale project on our business.\u201d<\/span><\/h2>\r\n                                                                                <\/div>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-69d0d7bd16842\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><span data-contrast=\"auto\">A unique aspect of the Toyota Financial Services project was the critical role of the dealership in the customer experience:\u00a0<\/span><i><span data-contrast=\"auto\">\u201cAt Toyota Financial Services, the dealership remains a priority. Each use case aims to optimise the customer journey while reducing the dealer workload by automating low-value tasks, such as anticipating customer requests.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The development of customer knowledge has enabled Toyota Financial Services to provide useful insights to dealerships, allowing them to offer a smoother, more personalised experience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Another major beneficiary of the CDP project was the customer service team. The creation of a unified customer profile enabled them to tailor interactions and gain a clearer understanding of customer satisfaction and engagement levels. How? By aggregating data from multiple sources and generating calculated scores directly in imagino. As a result, call times were reduced by half.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"none\">Exploring New Horizons<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">While the results of Toyota Financial Services CDP implementation have been highly positive three years on, future opportunities are still on the horizon! Thanks to KPC tailored support, the teams have already identified new areas for development and potential use cases:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Predictive scoring:<\/span><\/b><span data-contrast=\"auto\">\u00a0integrating user behaviour scores to improve message prediction and personalisation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">New communication channels:<\/span><\/b><span data-contrast=\"auto\">\u00a0exploring additional channels such as push notifications to optimise reach and engagement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">AI integration:<\/span><\/b><span data-contrast=\"auto\">\u00a0leveraging the latest AI advancements to enhance user experience and deliver better results.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">With the imagino tag, Toyota Financial Services has started collecting browsing data and has already tested abandoned cart campaigns; something entirely new for a brand that historically did not engage in eCommerce. Over the past six months, the teams have also developed a journey around maintenance contracts, generating promising revenue figures of 150,000 \u20ac. These use cases illustrate new opportunities for the brand to continue optimising its CDP and maximising the value of this project over time.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The agility and scalability of the imagino platform make these future developments possible. Gilles Liguori, Partner at KPC, affirms:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">\u201cWhen we work on a new project in partnership with imagino, we start by creating a data model as the foundation. But this model is not static: it evolves over time. It\u2019s like a \u2018mille-feuille pastry\u2019: each use case is an additional layer rather than creating multiple separate models. Every iteration enriches the overall structure.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-69d0d7bd16f65\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                            <h3 class=\"tl\">\r\n                            About Toyota Financial Services\u00a0                        <\/h3>\r\n                                                                <div class=\"description\">\r\n                            <p><span data-contrast=\"auto\">Toyota Financial Services (TFS) is the financial arm of Toyota and Lexus, offering automotive financing solutions such as loans, lease-purchase agreements, and services related to vehicle financing and maintenance. Present in 38 countries, TFS has been operating in France for 25 years, serving 170,000 customers and financing 47% of new vehicle sales. Working closely with the manufacturer and Toyota network of experts, the teams design diverse and competitive offers to help customers manage their automotive expenses with peace of mind.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate image--container animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-69d0d7bd16f68\" class=\"image__inner u-gradient--blue-blue--light\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/us\/wp-content\/uploads\/sites\/8\/2025\/04\/toyota-financial-services-grey-2.png\" alt=\"toyota-financial-services-grey-2\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deborah Truong, Head of Customer Experience at Toyota Financial Services (TFS), shared her insights at the latest imagino Breakfast event, organised in partnership with KPC. The goal? To provide feedback on the implementation of the imagino customer engagement platform (CDP and Campaign Management) and its impact on various key performance indicators. The speakers shared their [&hellip;]<\/p>\n","protected":false},"featured_media":1407,"template":"","meta":{"_acf_changed":false},"resources_category":[92,88],"resources_sector":[42,43,36,38],"class_list":["post-1406","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-blog-content","resources_category-content","resources_sector-luxury","resources_sector-media-publishing","resources_sector-retail","resources_sector-travel-hospitality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Taking Your CDP Further: From Marketing Performance to Increased Customer Satisfaction and Sales - imagino United States<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imagino.com\/us\/resource\/taking-your-cdp-further-from-marketing-performance-to-increased-customer-satisfaction-and-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking Your CDP Further: From Marketing Performance to Increased Customer Satisfaction and Sales\" \/>\n<meta property=\"og:description\" content=\"Deborah Truong, Head of Customer Experience at Toyota Financial Services (TFS), shared her insights at the latest imagino Breakfast event, organised in partnership with KPC. 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