{"id":1399,"date":"2025-03-06T17:25:44","date_gmt":"2025-03-06T17:25:44","guid":{"rendered":"https:\/\/imagino.com\/us\/resource\/report-ir-retailx-onsite-2025-report\/"},"modified":"2025-04-30T14:23:25","modified_gmt":"2025-04-30T13:23:25","slug":"report-ir-retailx-onsite-2025-report","status":"publish","type":"resources","link":"https:\/\/imagino.com\/us\/resource\/report-ir-retailx-onsite-2025-report\/","title":{"rendered":"Report \u2013 IR RetailX Onsite 2025 Report"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-6a6b0c06cfd3d\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--green-blue--dark \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        Internet Retailing Report                    <\/h1>\n                    <div class=\"description\">\n                        Retail MediaX: Onsite                    <\/div>\n                    <div class=\"control\">\n                                            <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-1.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"form-section-6a6b0c06d2234\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--green-blue--dark \">\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <p data-start=\"0\" data-end=\"282\"><span style=\"color: #ffffff\">Retail media refers to advertising within a retailer\u2019s ecommerce site or app, targeting shoppers directly on the digital shelf. It allows brands to boost visibility and reach a highly targeted audience near the point of sale, using first-party customer data for precision targeting.<\/span><\/p>\n<p data-start=\"284\" data-end=\"457\"><span style=\"color: #ffffff\">While exact revenue figures are often undisclosed, retail media is projected to generate $150bn in 2024, growing to $177bn by 2025, with 80% coming from onsite retail media.<\/span><\/p>\n<p data-start=\"459\" data-end=\"681\" data-is-last-node=\"\" data-is-only-node=\"\"><span style=\"color: #ffffff\">The RetailX Onsite Media report explores onsite retail media, its operating models, success metrics, and strategies for building an effective onsite retail media plan, backed by extensive industry research.<\/span><\/p>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"404f57ab-71b1-4a3f-aeb8-947d0bb81b9d\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Retail media refers to advertising within a retailer\u2019s ecommerce site or app, targeting shoppers directly on the digital shelf. 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