{"id":5989,"date":"2026-10-05T17:05:27","date_gmt":"2026-10-05T16:05:27","guid":{"rendered":"https:\/\/imagino.com\/fr\/?post_type=resources&#038;p=5989"},"modified":"2026-10-05T17:09:14","modified_gmt":"2026-10-05T16:09:14","slug":"partenariat-comarch-imagino","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/partenariat-comarch-imagino\/","title":{"rendered":"Le partenariat : Comarch et imagino"},"content":{"rendered":"\n<section id=\"banner-short-6adadb8a0d3ef\" class=\"hero-legal-section u-gradient--blue-blue--dark u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-2.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-2.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>Comarch et imagino s\u2019associent pour r\u00e9inventer la fid\u00e9lisation client et l\u2019activation Data en omnicanal <\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"text-section-6adadb8a0f3b2\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p>L\u2019alliance entre Comarch, \u00e9diteur international de solutions d\u2019engagement et de fid\u00e9lisation, et imagino, \u00e9diteur fran\u00e7ais d\u2019une plateforme d\u2019engagement client Customer Engagement Platform (CEP) pilot\u00e9e par l\u2019IA. Ensemble, ils associent les capacit\u00e9s de gestion et d\u2019activation des donn\u00e9es clients d\u2019imagino au moteur de fid\u00e9lisation de Comarch afin de permettre aux enseignes de connecter connaissance client, programme de fid\u00e9lit\u00e9 et interactions omnicanales. Cette compl\u00e9mentarit\u00e9 est notamment mise en \u0153uvre chez Grand Frais et Intersport.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"unify-section-6adadb8a10243\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><strong>PARIS \/ LILLE \u2013 21 septembre 2026 \u2014 Comarch,<\/strong> acteur majeur du marketing relationnel et \u00e9diteur de la plateforme Comarch Loyalty Management (CLM), et imagino, sp\u00e9cialiste de la centralisation et de l\u2019activation de la donn\u00e9e client (CEP), officialisent leur partenariat technologique et strat\u00e9gique.<\/p>\n<p>Cette collaboration r\u00e9pond \u00e0 un d\u00e9fi majeur rencontr\u00e9 par les acteurs du retail et de la distribution moderne : unifier et exploiter la donn\u00e9e client en temps r\u00e9el pour orchestrer des programmes de fid\u00e9lit\u00e9 hyper-personnalis\u00e9s, et l\u2019activation marketing sur l\u2019ensemble des canaux.<\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate  animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6adadb8a10247\" class=\"image__inner u-gradient--blue-blue--dark\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/10\/Comarch-x-imagino.png\" alt=\"Comarch x imagino\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6adadb8a10864\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2>Une synergie \u00e9prouv\u00e9e aupr\u00e8s des leaders de la distribution tels que Grand Frais et Intersport<\/h2>\n<p>&nbsp;<\/p>\n<p>Le rapprochement entre Comarch et imagino s\u2019appuie sur des r\u00f4les technologiques compl\u00e9mentaires et des d\u00e9ploiements concrets sur le march\u00e9 fran\u00e7ais :<\/p>\n<ul>\n<li><strong>Grand Frais<\/strong> : dans le cadre du d\u00e9ploiement de sa nouvelle strat\u00e9gie d\u2019engagement omnicanal, l\u2019enseigne pr\u00e9f\u00e9r\u00e9e des Fran\u00e7ais pour les produits frais s&rsquo;appuie sur la synergie de cet \u00e9cosyst\u00e8me. La plateforme imagino CEP unifie la donn\u00e9e client pour offrir une vision \u00e0 360\u00b0, tandis que le moteur Comarch Loyalty Management orchestre le programme de fid\u00e9lit\u00e9 et la gestion des offres en temps r\u00e9el via la nouvelle application mobile. L\u2019interconnexion des deux environnements permet ainsi de relier connaissance client, m\u00e9canismes de fid\u00e9lit\u00e9 et activation.<\/li>\n<li><strong>Intersport<\/strong> : L&rsquo;enseigne leader du sport utilise l&rsquo;interfa\u00e7age entre les deux technologies pour animer un programme de fid\u00e9lit\u00e9 r\u00e9solument omnicanal. Comarch agit notamment comme moteur de fid\u00e9lit\u00e9 et R\u00e9f\u00e9rentiel Client Unique (RCU) pour la base fid\u00e9lit\u00e9, tandis qu\u2019imagino apporte ses capacit\u00e9s d&rsquo;enrichissement et d\u2019activation Data d&rsquo;imagino. Cette r\u00e9partition permet aux diff\u00e9rentes briques technologiques de remplir des fonctions distinctes tout en \u00e9changeant les donn\u00e9es n\u00e9cessaires aux op\u00e9rations CRM et de fid\u00e9lisation.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Une architecture con\u00e7ue pour faire dialoguer donn\u00e9es clients et fid\u00e9lisation<\/h2>\n<p>L&rsquo;alliance entre Comarch et imagino s\u2019articule autour de plusieurs jalons strat\u00e9giques :<\/p>\n<ul>\n<li><strong>Interop\u00e9rabilit\u00e9 technique et native via API<\/strong> : Interfa\u00e7age fluide entre le moteur d&rsquo;engagement Comarch et la CEP imagino, garantissant des \u00e9changes de flux de donn\u00e9es (transactions, comportements, statuts, r\u00e9compenses) en temps r\u00e9el et sans couture.<\/li>\n<li><strong>Autonomie m\u00e9tier et agilit\u00e9 CRM<\/strong> : Offrir aux \u00e9quipes marketing et CRM une interface permettant d\u2019analyser, segmenter et activer la donn\u00e9e client sans d\u00e9pendance technique lourde.<\/li>\n<li><strong>Approche Best-of-Breed<\/strong> : Permettre aux marques et enseignes du retail d&rsquo;associer deux solutions expertes de leur domaine, \u00e9vitant les limites des suites logicielles monolithiques.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>D\u00e9clarations des dirigeants<\/h2>\n<p>&nbsp;<br \/>\n<em><strong>\u00ab Les retailers cherchent aujourd\u2019hui \u00e0 mieux faire communiquer les diff\u00e9rentes briques de leur environnement technologique sans n\u00e9cessairement remettre en cause l\u2019ensemble de leur architecture. Notre partenariat avec imagino s\u2019inscrit dans cette logique et est une illustration concr\u00e8te de notre vision Best-of-Breed. En associant notre moteur de fid\u00e9lisation \u00e0 ses capacit\u00e9s d\u2019unification et d\u2019activation des donn\u00e9es clients, nous permettons aux enseignes comme Grand Frais ou Intersport les moyens de transformer la donn\u00e9e en leviers d&rsquo;engagement durable et cr\u00e9ateurs de valeur.\u00bb<\/strong> <\/em>Michal Setera, Directeur de la BU Fid\u00e9lit\u00e9 chez Comarch.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>\u00ab\u202fUnifier la donn\u00e9e client n\u2019a de sens que si elle peut \u00eatre activ\u00e9e au bon moment et au bon endroit. L\u2019enjeu consiste par ailleurs \u00e0 faire communiquer efficacement les diff\u00e9rentes plateformes sp\u00e9cialis\u00e9es qu\u2019elles ont choisies. La compl\u00e9mentarit\u00e9 entre la CEP imagino et le moteur de fid\u00e9lit\u00e9 de Comarch permet aux retailers de d\u00e9livrer une exp\u00e9rience hyper-personnalis\u00e9e sur l\u2019ensemble de leurs canaux, en magasin comme sur le digital afin que les \u00e9quipes CRM puissent mieux coordonner connaissance client, fid\u00e9lisation et interactions omnicanales\u202f\u00bb<\/strong> <\/em>Arnaud Chapis, COO &amp; Co-fondateur chez imagino.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6adadb8a10c21\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><strong>\u00c0 propos de Comarch<\/strong><\/p>\n<p>\u00c9diteur international de solutions logicielles et de marketing relationnel, Comarch accompagne les plus grandes entreprises et enseignes mondiales (Retail, Luxe, Finance, etc.) dans l&rsquo;optimisation de leur fid\u00e9lisation, de leur engagement client et de leur transformation num\u00e9rique. \ud83c\udf10 <a href=\"http:\/\/www.comarch.fr\" target=\"_blank\" rel=\"noopener\">www.comarch.fr<\/a><\/p>\n<p><strong>\u00c0 propos d&rsquo;imagino<\/strong><\/p>\n<p>imagino est une <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/customer-engagement-platform\/\">Customer Engagement Platform (CEP)<\/a> low-code, optimis\u00e9e par l\u2019IA, con\u00e7ue pour aider les entreprises \u00e0 transformer leur relation client gr\u00e2ce \u00e0 une activation fluide, omnicanale et personnalis\u00e9e. En unifiant les donn\u00e9es silot\u00e9es et en fournissant des insights actionnables en temps r\u00e9el, elle permet d\u2019orchestrer des parcours sur mesure, cr\u00e9ateurs de valeur. Contrairement aux plateformes traditionnelles, imagino allie la puissance de sa CDP \u00e0 celle de son outil de gestion de campagnes dans une solution agile et \u00e9volutive. Sa technologie zero-copy et ses capacit\u00e9s de personnalisation IA facilitent l\u2019automatisation des interactions, sans alourdir les infrastructures. imagino se positionne ainsi comme un levier strat\u00e9gique pour d\u00e9mocratiser l\u2019usage de la donn\u00e9e client, moderniser les pratiques marketing et renforcer durablement la fid\u00e9lit\u00e9. Elle s\u2019adresse \u00e0 toutes <a href=\"https:\/\/imagino.com\/fr\/accompagnement\/nos-clients\/\">les marques souhaitant exploiter pleinement leur capital data avec efficacit\u00e9 et agilit\u00e9<\/a>.<\/p>\n<p><strong>Contact Presse : <\/strong>\u00c9quipe Relations Presse Comarch x imagino :<\/p>\n<p>marie.cervera@comarch.com |\u00a0marie-eloise.drouot@imagino.com |\u00a007 45 88 46 06<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"cta-panel-6adadb8a11319\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--blue-blue--dark gradient-vertical swirl-blue-purple-thin\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n    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