{"id":5965,"date":"2026-09-21T10:28:15","date_gmt":"2026-09-21T09:28:15","guid":{"rendered":"https:\/\/imagino.com\/fr\/?post_type=resources&#038;p=5965"},"modified":"2026-09-21T10:28:17","modified_gmt":"2026-09-21T09:28:17","slug":"lancement-imogen","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/lancement-imogen\/","title":{"rendered":"Lancement Imogen : l\u2019orchestration marketing pilot\u00e9e par l\u2019IA"},"content":{"rendered":"\n<section id=\"banner-short-6abe5bf488721\" class=\"hero-legal-section u-gradient--purple-blue--dark u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-4.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-4.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>De l&rsquo;id\u00e9e \u00e0 une campagne en quelques heures : imagino lance Imogen, son syst\u00e8me d\u2019orchestration marketing pilot\u00e9 par l\u2019IA<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"text-section-6abe5bf48b405\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><strong>Paris, Septembre 2026<\/strong> &#8211; imagino, \u00e9diteur fran\u00e7ais d\u2019une plateforme d\u2019engagement client, annonce le lancement d\u2019Imogen, l\u2019intelligence agentique embarqu\u00e9e au c\u0153ur de sa plateforme. <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/imogen\/\"><strong>Imogen<\/strong> <\/a>transforme imagino en un v\u00e9ritable syst\u00e8me d\u2019orchestration marketing, capable d\u2019assister les \u00e9quipes depuis la formulation d\u2019un objectif m\u00e9tier jusqu\u2019\u00e0 la cr\u00e9ation, la personnalisation et l\u2019activation de campagnes client, en automatisant les \u00e9tapes les plus \u00e9labor\u00e9es du cycle d\u2019engagement.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"unify-section-6abe5bf48c19c\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><strong><em>\u00ab Le marketing ne manque pas d\u2019outils, il manque d\u2019une intelligence capable de relier les donn\u00e9es, les d\u00e9cisions et l\u2019activation. Avec Imogen, nous voulons faire d\u2019imagino cette couche d\u2019orchestration intuitive, au service d\u2019un engagement client plus agile, plus pertinent et enti\u00e8rement s\u00e9curis\u00e9 \u00bb, <\/em><\/strong>d\u00e9clare St\u00e9phane Dehoche, CEO et cofondateur d&rsquo;imagino.<\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate  animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6abe5bf48c1a1\" class=\"image__inner u-gradient--purple-blue--dark\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/09\/CP-Imogen-1024x1024.png\" alt=\"Imogen : l'orchestration marketing pilot\u00e9e par l'IA\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6abe5bf48c8a7\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2>De l&rsquo;analyse des donn\u00e9es \u00e0 la cr\u00e9ation de campagnes<\/h2>\n<p>Alors que l&rsquo;intelligence s&rsquo;impose de plus en plus r\u00e9guli\u00e8rement dans les usages marketing, son utilisation reste souvent limit\u00e9e \u00e0 la production de contenus ou \u00e0 l&rsquo;assistance sur des t\u00e2ches isol\u00e9es. La conception d&rsquo;une campagne continue de mobiliser de multiples outils et interventions manuelles : analyse des donn\u00e9es, segmentation des audiences, cr\u00e9ation des parcours, r\u00e9daction des contenus, validation puis mise en \u0153uvre.<\/p>\n<p>Int\u00e9gr\u00e9 nativement \u00e0 la plateforme, Imogen coordonne l\u2019ensemble du processus de cr\u00e9ation et d\u2019activation d\u2019une campagne : analyse des donn\u00e9es clients, d\u00e9finition des audiences, g\u00e9n\u00e9ration des parcours, production des contenus, gestion des validations et pr\u00e9paration de l\u2019ex\u00e9cution. Les \u00e9quipes marketing conservent la ma\u00eetrise des d\u00e9cisions, tandis qu\u2019Imogen orchestre les \u00e9tapes op\u00e9rationnelles n\u00e9cessaires pour passer plus vite d\u2019un objectif m\u00e9tier \u00e0 une campagne personnalis\u00e9e.<\/p>\n<p>&nbsp;<br \/>\n<strong><em>\u00ab\u00a0Pour les \u00e9quipes marketing, l\u2019enjeu n\u2019est plus seulement de gagner du temps sur chaque t\u00e2che, mais de coordonner l\u2019ensemble du cycle de campagne. Apr\u00e8s le marketeur assist\u00e9 par l\u2019IA vient le marketeur optimis\u00e9 par l\u2019IA : celui qui pilote mieux ses d\u00e9cisions, ses parcours clients et ses leviers de croissance. Avec Imogen, nous voulons faire passer les \u00e9quipes marketing de l\u2019ex\u00e9cution \u00e0 l\u2019orchestration\u00a0\u00bb<\/em><\/strong>, Arthur Lacroix Head of Product Marketing imagino.<br \/>\n&nbsp;<\/p>\n<p>Au c\u0153ur de cette approche se trouve le prompt, qui devient le point de d\u00e9part de la campagne. \u00c0 partir d&rsquo;une demande formul\u00e9e en langage naturel, d\u2019un objectif m\u00e9tier depuis un brief, d\u2019\u00e9l\u00e9ments recueillis lors d\u2019un atelier via une photo ou d\u2019un vocal, Imogen g\u00e9n\u00e8re automatiquement un prompt structur\u00e9. Le marketeur peut ensuite le relire, le modifier ou l&rsquo;enrichir avant de le valider. Une fois approuv\u00e9, ce prompt sert d&rsquo;instruction \u00e0 l&rsquo;intelligence artificielle pour g\u00e9n\u00e9rer les audiences, les parcours clients, les contenus ou encore les sc\u00e9narios d\u2019activation.<\/p>\n<p>Imogen permet ainsi d&rsquo;interroger les donn\u00e9es clients en langage naturel afin d&rsquo;identifier les audiences pertinentes, d&rsquo;analyser certains comportements ou d&rsquo;obtenir des recommandations. Un marketeur peut, par exemple, rechercher les raisons d&rsquo;une baisse du nombre de clients actifs, identifier les d\u00e9tenteurs de cartes Gold ou Platinum devenus inactifs, puis g\u00e9n\u00e9rer un sc\u00e9nario de r\u00e9engagement directement dans la plateforme.<\/p>\n<p>&nbsp;<\/p>\n<h2>Un syst\u00e8me intelligent qui intervient d\u00e8s les premi\u00e8res phases de conception<\/h2>\n<p>\u00c0 partir d&rsquo;une photographie d&rsquo;un tableau blanc, \u00e0 l&rsquo;issue d&rsquo;un atelier d\u2019un brief marketing ou d\u2019une id\u00e9e griffonn\u00e9e sur un coin de table r\u00e9alis\u00e9e, Imogen identifie les objectifs, les audiences, les canaux et les principales \u00e9tapes du parcours client afin de proposer une premi\u00e8re version de la campagne. Les \u00e9quipes peuvent ensuite ajuster les ciblages, modifier les contenus, d\u00e9finir des tests A\/B ou encore adapter les canaux d&rsquo;activation avant son d\u00e9ploiement.<\/p>\n<p>R\u00e9sultat, une intention marketing peut devenir une campagne activable en quelques heures, avec une validation humaine \u00e0 chaque \u00e9tape.<\/p>\n<p>&nbsp;<br \/>\n<em><strong>\u00ab\u00a0Imogen agit comme une couche d\u2019orchestration entre le langage naturel, les donn\u00e9es clients et les moteurs d\u2019activation d\u2019imagino : elle traduit une intention marketing en composants que la plateforme peut interpr\u00e9ter, contr\u00f4ler et ex\u00e9cuter\u00a0\u00bb<\/strong><\/em>, d\u00e9clare Adrien Paul, Head of Product d&rsquo;imagino.<br \/>\n&nbsp;<\/p>\n<h2>Une plateforme pens\u00e9e pour orchestrer l\u2019IA dans les usages marketing<\/h2>\n<p>Au-del\u00e0 du lancement d&rsquo;Imogen, imagino fait \u00e9voluer sa plateforme d&rsquo;engagement client avec plusieurs fonctionnalit\u00e9s, afin d&rsquo;int\u00e9grer davantage l&rsquo;intelligence artificielle dans les usages quotidiens des \u00e9quipes marketing.<\/p>\n<p>Les utilisateurs peuvent d\u00e9sormais g\u00e9n\u00e9rer automatiquement des segmentations ou des parcours marketing \u00e0 partir d&rsquo;un simple prompt r\u00e9dig\u00e9 en langage naturel. La plateforme propose \u00e9galement des mod\u00e8les de campagnes r\u00e9utilisables, afin de standardiser les campagnes r\u00e9currentes et d&rsquo;en acc\u00e9l\u00e9rer le d\u00e9ploiement.<\/p>\n<p>Cette \u00e9volution s&rsquo;accompagne de l&rsquo;arriv\u00e9e d&rsquo;imagino MCP (Model Context Protocol), qui permet aux assistants et agents d&rsquo;intelligence artificielle compatibles d&rsquo;interagir directement avec la plateforme de mani\u00e8re conversationnelle. C\u00f4t\u00e9 personnalisation, la nouvelle fonctionnalit\u00e9 Cross-Source Content Enrichment permet de cr\u00e9er des campagnes \u00e0 partir de donn\u00e9es issues de plusieurs sources, sans contrainte \u00e0 la dimension de ciblage utilis\u00e9e. Enfin, un flux de validation permet aux \u00e9quipes de relire, corriger et approuver les contenus g\u00e9n\u00e9r\u00e9s par l&rsquo;intelligence artificielle avant leur activation, afin de conserver la ma\u00eetrise des ciblages, des messages et des d\u00e9cisions marketing.<\/p>\n<p>Cette approche s&rsquo;appuie sur trois piliers : des donn\u00e9es activables en temps r\u00e9el, une gouvernance int\u00e9gr\u00e9e et une s\u00e9curit\u00e9 de niveau entreprise, pour que l&rsquo;intelligence artificielle acc\u00e9l\u00e8re l&rsquo;engagement client sans jamais en perdre la ma\u00eetrise.<\/p>\n<p>Le lancement d&rsquo;Imogen s&rsquo;accompagne d&rsquo;une campagne compl\u00e8te, d\u00e9ploy\u00e9e de septembre \u00e0 d\u00e9cembre 2026 :<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Un <a href=\"https:\/\/imogen.imagino.com\/\" target=\"_blank\" rel=\"noopener\">site d\u00e9di\u00e9 pour d\u00e9couvrir Imogen<\/a><\/li>\n<li>Une <a href=\"https:\/\/imogen.imagino.com\/#webinar\">d\u00e9monstration de la plateforme en ligne le 17 novembre prochain<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>N\u2019h\u00e9sitez pas \u00e0 revenir vers nous pour prendre connaissance des prochaines prises de parole sur ce sujet !<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"cta-panel-6abe5bf48cf97\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--purple-blue--dark gradient-vertical swirl-yellow-orange\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-4.mp4\">\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-4.webm\">\n                    <\/video>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            <div class=\"speak-expert-container__text\">\r\n                                    <h2 class=\"tl js-animate animate__fadeIn\">D\u00e9couvrez comment Imogen r\u00e9invente l\u2019orchestration des campagnes marketing.<\/h2>\r\n                \r\n                <!-- button -->\r\n                                        <div class=\"control js-animate animate__fadeInUp\">\r\n                                    <a href=\"https:\/\/imogen.imagino.com\/\" target=\"\" class=\"btn--icon-left btn btn--gradient-orange\">\n                        Rencontrez Imogen !        <\/a>\n                        <\/div>\r\n                        \r\n                <!--  dropdown -->\r\n                \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>imagino lance Imogen, son syst\u00e8me d\u2019orchestration marketing pilot\u00e9 par l\u2019IA. Passez de l\u2019objectif m\u00e9tier \u00e0 la campagne en quelques heures.<\/p>\n","protected":false},"featured_media":5967,"template":"","meta":{"_acf_changed":true},"resources_category":[93,103],"resources_sector":[],"class_list":["post-5965","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-communiques-de-presse","resources_category-dans-la-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lancement d&#039;Imogen : l\u2019orchestration marketing pilot\u00e9e par l\u2019IA<\/title>\n<meta name=\"description\" content=\"imagino lance Imogen, son syst\u00e8me d\u2019orchestration marketing pilot\u00e9 par l\u2019IA. 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