{"id":5934,"date":"2026-09-07T08:29:19","date_gmt":"2026-09-07T07:29:19","guid":{"rendered":"https:\/\/imagino.com\/fr\/?post_type=resources&#038;p=5934"},"modified":"2026-09-07T08:29:21","modified_gmt":"2026-09-07T07:29:21","slug":"cross-channel-marketing-hubs-decryptage","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/cross-channel-marketing-hubs-decryptage\/","title":{"rendered":"CDP vs Cross-Channel Marketing Hubs: 2 rapports Forrester, un probl\u00e8me"},"content":{"rendered":"\n<section id=\"banner-short-6af1408909852\" class=\"hero-legal-section u-gradient--pink-purple u-mb-20\">\n    <!--         todo class   -->    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>Votre CDP est le socle. Votre Cross-Channel Marketing Hub, ce que vous construisez dessus.<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        Interview avec Arthur Lacroix, Head of Product Marketing chez imagino                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\r\n<section id=\"unify-section-6af140890be2d\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item item--right\">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                                                <div class=\"description\">\r\n                            <p><strong>R\u00e9sum\u00e9<\/strong> \u2014 Comment un hub marketing cross-canal compl\u00e8te-t-il une CDP ? Dans cet article, d\u00e9couvrez ce que la recherche Forrester 2026 dit sur l&rsquo;IA, la prise de d\u00e9cision et l&rsquo;orchestration du parcours client.<\/p>\n<p><em>\u2192 \u00ab Un hub marketing cross-canal (CCMH) est la couche d&rsquo;orchestration qui transforme le contexte client en engagement coordonn\u00e9 sur les canaux num\u00e9riques et hors ligne. Concr\u00e8tement, une CDP collecte et rend les donn\u00e9es clients exploitables ; un CCMH utilise ce contexte, les analyses et les workflows pour concevoir, ex\u00e9cuter et mesurer les interactions sur les canaux. \u00bb <\/em><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate  animate__fadeInLeft\">\r\n                    <div id=\"img-unify-section-6af140890be31\" class=\"image__inner u-gradient--pink-purple\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/07\/Forrrester-report-FR-website.png\" alt=\"Forrrester report FR website\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6af140890c3b7\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p>Cette ann\u00e9e, Forrester a examin\u00e9 \u00e0 deux reprises <strong>la stack marketing B2C<\/strong> et est arriv\u00e9 \u00e0 une conclusion inconfortable, sous deux angles diff\u00e9rents. Au premier trimestre, c&rsquo;\u00e9tait le rapport B2C CDP Landscape :<strong> le socle de donn\u00e9es de la plupart des \u00e9quipes est co\u00fbteux \u00e0 justifier et difficile \u00e0 rentabiliser, puisque 72\u202f% des d\u00e9cideurs marketing seniors d\u00e9clarent que leur CDP est mod\u00e9r\u00e9ment ou fortement co\u00fbteuse \u00e0 mettre en \u0153uvre et \u00e0 maintenir sur trois ans<\/strong>. Au deuxi\u00e8me trimestre, c&rsquo;est le rapport Cross-Channel Marketing Hubs Landscape : <strong>la couche d&rsquo;orchestration de la plupart des \u00e9quipes est d\u00e9ploy\u00e9e en parall\u00e8le de leur strat\u00e9gie IA d&rsquo;entreprise, et non comme une partie int\u00e9grante de celle-ci.<\/strong><\/p>\n<p>Ces deux constats soul\u00e8vent finalement la m\u00eame question : comment passer plus rapidement de la compr\u00e9hension du client \u00e0 l\u2019action ?<\/p>\n<p>La plupart des entreprises\/marques traitent ces deux sujets comme des achats distincts : deux \u00e9valuations fournisseurs, deux lignes budg\u00e9taires, deux feuilles de route qui se parlent rarement. Lus ensemble, les travaux de Forrester sugg\u00e8rent que cette approche est erron\u00e9e. Les deux rapports ne d\u00e9crivent pas deux probl\u00e8mes distincts. Ils d\u00e9crivent un seul et m\u00eame probl\u00e8me, observ\u00e9 depuis les deux extr\u00e9mit\u00e9s de la stack technologique.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                            <div class=\"row-item row-item--center js-animate animate__fadeIn\" style=\"margin: 50px 0 0;\">\r\n                            <a href=\"https:\/\/imagino.com\/resource\/forrester-cross-marketing-hubs\" target=\"\" class=\"btn btn--gradient-blue-light\">T\u00e9l\u00e9charger le rapport Forrester<\/a>\n                    <\/div>\r\n                        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6af140890c955\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <h2>Ce que r\u00e9v\u00e8le vraiment le rapport Customer Data Platform Landscape<\/h2>\n<p>Le rapport B2C CDP Landscape, Q1 2026 de Forrester a dress\u00e9 un panorama de 23 fournisseurs et en tire trois enseignements \u00e0 retenir. Le co\u00fbt fait la une, avec ce chiffre de 72\u202f%, mais l&rsquo;enseignement le plus int\u00e9ressant porte sur la raison pour laquelle ce co\u00fbt est difficile \u00e0 justifier\u202f: la plupart des CDP restent avant tout des couches de transit de donn\u00e9es. Elles collectent, unifient et stockent bien les donn\u00e9es clients. Ce qu&rsquo;elles ne font pas, c&rsquo;est agir sur ces donn\u00e9es.<\/p>\n<p>Elles collectent, unifient et stockent bien les donn\u00e9es clients. Ce qu\u2019elles ne font pas toujours, c\u2019est agir directement sur ces donn\u00e9es.<\/p>\n<p>Forrester identifie le basculement du march\u00e9 vers les capacit\u00e9s de decisioning et d&rsquo;orchestration comme la tendance d\u00e9terminante, et d\u00e9signe l&rsquo;IA agentique comme le facteur de rupture qui distinguera les fournisseurs capables d&rsquo;op\u00e9rer ce virage de ceux qui resteront \u00e0 quai. Cette direction n&rsquo;a fait que s&rsquo;affirmer depuis le Q1 Landscape. En septembre 2026, Forrester a d\u00e9crit les <a href=\"https:\/\/www.forrester.com\/blogs\/b2c-cdps-enter-their-utility-era-data-is-the-foundation-but-outcomes-drive-investment\/\" target=\"_blank\" rel=\"noopener\">CDPs B2C<\/a>\u00a0comme entrant dans une nouvelle \u00ab \u00e8re utility \u00bb, le march\u00e9 se d\u00e9pla\u00e7ant au-del\u00e0 de la construction de profils et de la g\u00e9n\u00e9ration d&rsquo;audiences vers la prise de d\u00e9cision, l&rsquo;orchestration et l&rsquo;ex\u00e9cution pilot\u00e9e par l&rsquo;IA.<\/p>\n<p>imagino figure parmi les 23 fournisseurs cit\u00e9s. Mais plus que cette reconnaissance, c&rsquo;est le diagnostic qui compte\u202f: <a href=\"https:\/\/imagino.com\/fr\/resource\/rapport-forrester-b2c-cdp-decrypter\/\">une CDP qui reste cantonn\u00e9e au transit de donn\u00e9es atteint un plafond de valeur<\/a>. Aucun volume de profils unifi\u00e9s ne g\u00e9n\u00e8re de ROI si rien, en aval, n&rsquo;est capable d&rsquo;agir dessus en temps r\u00e9el.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ce qu&rsquo;apporte le rapport Cross-Channel Marketing Hubs Landscape<\/h2>\n<p>Le rapport Cross-Channel Marketing Hubs Landscape, Q2 2026 prend le relais exactement l\u00e0 o\u00f9 le pr\u00e9c\u00e9dent s&rsquo;arr\u00eate. Forrester d\u00e9finit un CCMH comme, en anglais dans le texte\u202f:<\/p>\n<p>&nbsp;<br \/>\n<strong><em>\u201cEnterprise marketing technology that supports customer data management; analytics; segmentation; and workflow tools for designing, executing, and measuring marketing engagement across digital and offline channels.\u201d<\/em><\/strong><br \/>\n&nbsp;<\/p>\n<p>En clair\u202f: c&rsquo;est la couche cens\u00e9e agir sur les donn\u00e9es qu&rsquo;une CDP unifie. Cette fois, le rapport dresse un panorama de 28 fournisseurs, dont imagino. Trois enseignements du rapport se distinguent, une fois de plus en anglais dans le texte de Forrester\u202f: <strong><em>\u201cCross-channel marketing hubs is an established market.\u201d<\/em><\/strong><\/p>\n<p>Deuxi\u00e8mement, Forrester pointe un \u00e9cart pr\u00e9cis\u202f: la plupart des CCMH sont d\u00e9ploy\u00e9s en parall\u00e8le de la strat\u00e9gie IA d&rsquo;entreprise plut\u00f4t qu&rsquo;en faisant partie int\u00e9grante, si bien que le marketing poss\u00e8de le hub tandis que les \u00e9quipes IT et data poss\u00e8dent la strat\u00e9gie IA, et les deux partagent rarement un m\u00eame mod\u00e8le de gouvernance. C&rsquo;est la m\u00eame d\u00e9connexion que celle d\u00e9crite par le rapport CDP, vue de l&rsquo;autre extr\u00e9mit\u00e9 de la stack, et c&rsquo;est le fil conducteur du reste de cet article.<\/p>\n<p>&nbsp;<br \/>\n<em><strong>\u201cAgentic AI enables CCMH buyers to innovate marketing with autonomous real-time customer engagement.\u201d<\/strong><\/em><br \/>\n&nbsp;<\/p>\n<p>C&rsquo;est le principal facteur de rupture identifi\u00e9 par Forrester pour cette cat\u00e9gorie\u202f: le passage d&rsquo;une IA assist\u00e9e, qui rend les campagnes plus efficaces, \u00e0 une intelligence permanente qui per\u00e7oit, d\u00e9cide et agit sur l&rsquo;ensemble des canaux en temps r\u00e9el.<\/p>\n<p>imagino est reconnu parmi les 28 fournisseurs inclus, et a d\u00e9clar\u00e9 par nous-m\u00eame les cas d&rsquo;usage \u00e9tendus suivants comme les trois principaux pour lesquels les clients nous s\u00e9lectionnent\u202f: exp\u00e9riences client contextuellement pertinentes, compr\u00e9hension individualis\u00e9e du client, et orchestration unifi\u00e9e du parcours client.<\/p>\n<p>&nbsp;<\/p>\n<h2>Socle fonctionnel et v\u00e9ritable orchestration<\/h2>\n<p>L&rsquo;un des apports les plus utiles du rapport CCMH n&rsquo;est pas un constat, mais plut\u00f4t un cadre d&rsquo;analyse. Forrester r\u00e9partit les fonctionnalit\u00e9s CCMH en cas d&rsquo;usage principaux et cas d&rsquo;usage \u00e9tendus. Les cas d&rsquo;usage principaux constituent le pr\u00e9requis de base\u202f: planification et d\u00e9veloppement des campagnes, gestion des donn\u00e9es et des profils clients, campagnes promotionnelles personnalis\u00e9es, segmentation et construction d&rsquo;audiences. Tous les fournisseurs du rapport y r\u00e9pondent\u202f; c&rsquo;est le seuil minimal pour \u00eatre consid\u00e9r\u00e9 comme un CCMH.<\/p>\n<p>C&rsquo;est dans les cas d&rsquo;usage \u00e9tendus que se joue la v\u00e9ritable diff\u00e9renciation\u202f: conception de la marque et de l&rsquo;exp\u00e9rience client, exp\u00e9riences client contextuellement pertinentes, compr\u00e9hension individualis\u00e9e du client, mesure et optimisation marketing, offres et recommandations personnalis\u00e9es, et orchestration unifi\u00e9e du parcours client.<\/p>\n<p>C&rsquo;est cette liste qui distingue un Hub qui se contente d&rsquo;ex\u00e9cuter des campagnes d&rsquo;un Hub qui orchestre une exp\u00e9rience client r\u00e9ellement connect\u00e9e. C&rsquo;est une grille de lecture utile pour \u00e9valuer n&rsquo;importe quel fournisseur, imagino y compris\u202f: pour lesquels de ces six cas d&rsquo;usage le fournisseur est-il r\u00e9ellement con\u00e7u, plut\u00f4t que de les ajouter apr\u00e8s coup pour cocher une case\u202f?<\/p>\n<p>&nbsp;<\/p>\n<h2>Le m\u00eame mur, heurt\u00e9 depuis deux directions diff\u00e9rentes<\/h2>\n<p>Mettez les deux rapports c\u00f4te \u00e0 c\u00f4te et le sch\u00e9ma saute aux yeux. Une CDP qui ne quitte jamais le transit de donn\u00e9es atteint un plafond de valeur\u202f: beaucoup de donn\u00e9es unifi\u00e9es, aucun moyen d&rsquo;agir dessus. Un CCMH qui fonctionne en parall\u00e8le de la strat\u00e9gie IA d&rsquo;entreprise se heurte au m\u00eame mur, mais depuis l&rsquo;autre c\u00f4t\u00e9\u202f: beaucoup d&rsquo;outils d&rsquo;orchestration, mais d\u00e9connect\u00e9s de l&rsquo;IA gouvern\u00e9e qui prend r\u00e9ellement les d\u00e9cisions ailleurs dans l&rsquo;entreprise.<\/p>\n<p>Quelle que soit l&rsquo;extr\u00e9mit\u00e9 de la pile par laquelle une \u00e9quipe commence, l&rsquo;\u00e9chec prend la m\u00eame forme\u202f: deux syst\u00e8mes, deux strat\u00e9gies IA, et aucun cerveau commun entre les deux. Corriger un c\u00f4t\u00e9 sans l&rsquo;autre ne fait que d\u00e9placer la d\u00e9connexion, pas la r\u00e9soudre.<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/fra01.safelinks.protection.outlook.com\/GetUrlReputation\">Ce qu&rsquo;exige r\u00e9ellement une orchestration \u00ab\u00a0unifi\u00e9e\u00a0\u00bb<\/a><\/h2>\n<p>De notre point de vue, Forrester ne plaide pas pour une suite monolithique unique \u2014 bien au contraire. Ses propres travaux notent que les acheteurs de CCMH privil\u00e9gient aujourd&rsquo;hui la flexibilit\u00e9 de l&rsquo;\u00e9cosyst\u00e8me, le packaging modulaire et des int\u00e9grations solides plut\u00f4t que l&rsquo;enfermement chez un seul fournisseur. L&rsquo;unification ne consiste pas \u00e0 tout acheter aupr\u00e8s d&rsquo;une seule entreprise. Elle consiste \u00e0 disposer d&rsquo;un seul mod\u00e8le de gouvernance pour la prise de d\u00e9cision (decisioning), quel que soit le fournisseur de chaque brique.<\/p>\n<p>C&rsquo;est la distinction qui m\u00e9rite qu&rsquo;on s&rsquo;y arr\u00eate\u202f: un socle de donn\u00e9es et une couche d&rsquo;orchestration gouvern\u00e9s par un m\u00eame cadre d&rsquo;IA ne dupliqueront ni ne contrediront leur logique de decisioning respective. \u00c0 l&rsquo;inverse, sans cette gouvernance commune, ils le feront, quelle que soit la qualit\u00e9 de chacune des deux moiti\u00e9s prise isol\u00e9ment. C\u2019est l\u2019architecture autour de laquelle imagino a \u00e9t\u00e9 con\u00e7u : une CDP int\u00e9gr\u00e9e alimentant une couche d\u2019orchestration unique (CCMH) dans ce que nous appelons une CEP (Customer Engagement Platform), gouvern\u00e9e de bout en bout par <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/imogen\/\">Imogen, le cadre d\u2019IA d\u2019imagino<\/a>, \u00e0 travers les phases de d\u00e9couverte, de conception, d\u2019activation et d\u2019amplification, avec une gouvernance int\u00e9gr\u00e9e d\u00e8s le d\u00e9part plut\u00f4t qu\u2019ajout\u00e9e apr\u00e8s coup.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ce qu&rsquo;il faut r\u00e9ellement \u00e9valuer<\/h2>\n<p>Si vous \u00eates en pleine \u00e9valuation d&rsquo;une CDP ou d&rsquo;un CCMH, ou sur le point d&rsquo;en d\u00e9marrer une, trois questions permettent d&rsquo;aller \u00e0 l&rsquo;essentiel bien plus vite qu&rsquo;un comparatif de fonctionnalit\u00e9s\u202f:<\/p>\n<ul>\n<li>Votre socle de donn\u00e9es et votre couche d&rsquo;orchestration sont-ils gouvern\u00e9s par le m\u00eame cadre d&rsquo;IA, ou par deux cadres distincts qui ne communiquent pas entre eux\u202f?<\/li>\n<li>Lorsque vous \u00e9valuez un CCMH, notez-vous les fournisseurs uniquement sur les cas d&rsquo;usage principaux, ex\u00e9cution de campagnes, gestion des donn\u00e9es, ou aussi sur les cas d&rsquo;usage \u00e9tendus, comme <a href=\"https:\/\/imagino.com\/fr\/resource\/orchestration-parcours-client\/\">l&rsquo;orchestration unifi\u00e9e du parcours<\/a>, qui selon Forrester font la v\u00e9ritable diff\u00e9rence dans cette cat\u00e9gorie\u202f?<\/li>\n<\/ul>\n<p>Quelle place l&rsquo;IA agentique occupe-t-elle dans la feuille de route\u202f: une fonctionnalit\u00e9 ajout\u00e9e apr\u00e8s coup, ou un \u00e9l\u00e9ment natif de la fa\u00e7on dont la plateforme prend ses d\u00e9cisions\u202f?<\/p>\n<p>Pour nous, ces deux rapports m\u00e9ritent d\u2019\u00eatre lus ensemble : ils montrent surtout qu\u2019il ne suffit plus de disposer de donn\u00e9es fiables ou d\u2019un moteur d\u2019orchestration performant. La valeur se cr\u00e9e lorsque les deux fonctionnent ensemble, avec une IA capable d\u2019acc\u00e9l\u00e9rer le passage de l\u2019insight \u00e0 l\u2019action.<\/p>\n<p>Cette \u00e9volution d\u00e9passe aujourd\u2019hui le simple rapprochement entre CDP et CCMH. Pour les \u00e9quipes marketing, l\u2019enjeu est de pouvoir passer de la compr\u00e9hension du client \u00e0 l\u2019action, en temps r\u00e9el, sans multiplier les outils ni les \u00e9tapes d\u2019ex\u00e9cution. C\u2019est pr\u00e9cis\u00e9ment la logique d\u2019une <a href=\"https:\/\/imagino.com\/fr\/resource\/cdp-vs-cep\/\">Customer Engagement Platform (CEP) CDP vs CEP<\/a> : pourquoi passer \u00e0 une plateforme d&rsquo;engagement ? : r\u00e9unir la donn\u00e9e client, le decisioning, l\u2019orchestration et l\u2019activation dans un m\u00eame environnement, avec l\u2019IA pour acc\u00e9l\u00e9rer l\u2019analyse et l\u2019ex\u00e9cution.<\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                            <div class=\"row-item row-item--center js-animate animate__fadeIn\" style=\"margin: 50px 0 0;\">\r\n                            <a href=\"https:\/\/imagino.com\/fr\/nos-solutions\/customer-engagement-platform\/\" target=\"\" class=\"btn btn--gradient-blue-light\">D\u00e9couvrir la CEP imagino<\/a>\n                    <\/div>\r\n                        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n\r\n<section id=\"cta-panel-6af140890cf54\" class=\"speak-expert-section section-padding\">\r\n    <div class=\"container-large\">\r\n        <div class=\"speak-expert-container u-gradient--pink-purple gradient-vertical swirl-blue-purple-thick\">\r\n            <div class=\"speak-expert-container__img\">\r\n                <div class=\"video-line video-blue-purple-thick\">\r\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                        <source type=\"video\/mp4; codecs=hvc1\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                        <source type=\"video\/webm\"\r\n                            src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n                    <\/video>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            <div class=\"speak-expert-container__text\">\r\n                                    <h2 class=\"tl js-animate animate__fadeIn\">Acc\u00e9der au rapport Forrester Cross-Channel Marketing Hubs Landscape, Q2 2026<\/h2>\r\n                \r\n                <!-- button -->\r\n                                        <div class=\"control js-animate animate__fadeInUp\">\r\n                                    <a href=\"https:\/\/imagino.com\/resource\/forrester-cross-marketing-hubs\" target=\"\" class=\"btn--icon-left btn btn--gradient-blue\">\n                        J&#039;obtiens le rapport Forrester        <\/a>\n                        <\/div>\r\n                        \r\n                <!--  dropdown -->\r\n                \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<section id=\"text-section-6af140890d281\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <p><em>Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester\u2019s objectivity\u202fhere\u202f.<\/em><\/p>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Les rapports CDP et Cross-Channel Marketing Hubs de Forrester d\u00e9crivent le m\u00eame \u00e9cart. Voici ce qu&rsquo;une orchestration r\u00e9ellement unifi\u00e9e exige.<\/p>\n","protected":false},"featured_media":5936,"template":"","meta":{"_acf_changed":true},"resources_category":[92,88],"resources_sector":[],"class_list":["post-5934","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-articles-de-blog","resources_category-contenus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CDP vs Cross-Channel Marketing Hubs: 2 rapports Forrester, un probl\u00e8me<\/title>\n<meta name=\"description\" content=\"Les rapports CDP et Cross-Channel Marketing Hubs de Forrester d\u00e9crivent le m\u00eame \u00e9cart. 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