{"id":5844,"date":"2026-08-27T09:25:33","date_gmt":"2026-08-27T08:25:33","guid":{"rendered":"https:\/\/imagino.com\/fr\/?post_type=resources&#038;p=5844"},"modified":"2026-09-08T14:33:49","modified_gmt":"2026-09-08T13:33:49","slug":"forrester-cross-channel-marketing-hubs-landscape","status":"publish","type":"resources","link":"https:\/\/imagino.com\/fr\/resource\/forrester-cross-channel-marketing-hubs-landscape\/","title":{"rendered":"The Forrester Cross-Channel Marketing Hubs Landscape, Q2 2026"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-6aa13e1ba9fa8\" class=\"hero-section \">\n    <div class=\"hero-section-container  u-gradient--blue-blue--dark \">\n        <div class=\"container\">\n            <div class=\"hero-container\">\n                \n                    <div class=\"hero-container__breadcrumbs\">\n                        <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imagino.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                    <\/div>\n                                <div class=\"hero-container__text\">\n                                        <h1 class=\"tl\">\n                        The Forrester Cross-Channel Marketing Hubs Landscape, Q2 2026                     <\/h1>\n                    <div class=\"description\">\n                        What Every B2C Marketer Should Know Before Choosing an AI Orchestration Layer                     <\/div>\n                    <div class=\"control\">\n                                <a href=\"#downloadnow\" target=\"\" class=\"btn btn--gradient-pink\">Q1 2026 Analyst report<\/a>\n                        <\/div>\n                <\/div>\n                <div class=\"hero-container__img js-animate animate__fadeIn\">\n                                            <img decoding=\"async\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/08\/Forrester-report-CCHM-1-850x763.png\" alt=\"Forrester report CCHM.png\">\n                                    <\/div>\n\n                <div class=\"video-line video-blue-purple-thick\">\n                    <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                        <source type=\"video\/mp4; codecs=hvc1\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\n                        <source type=\"video\/webm\" src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\n                    <\/video>\n                <\/div>\n\n            <\/div>\n        <\/div>\n                    <div class=\"hero-border\" style=\"background-image: url(https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/border\/border-hero-desktop-1.svg);\">\n            <\/div>\n            <\/div>\n\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"unify-section-6aa13e1bac985\" class=\"unify-section section-padding \">\r\n    <div class=\"container\">\r\n                <div class=\"unify-container-bb\">\r\n            <div class=\"item \">\r\n                <div class=\"text js-animate animate__fadeIn\" data-wow-delay=\"0.5s\">\r\n                                            <h3 class=\"tl\">\r\n                            The CCMH market has matured. Differentiation is architectural now.                         <\/h3>\r\n                                                                <div class=\"description\">\r\n                            <p><span class=\"TextRun SCXW259730759 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259730759 BCX8\">Forrester has mapped the cross-channel marketing hub landscape for Q2 2026, researching 28 technology vendors across use cases, geography, type of offering, and market size. Whether <\/span><span class=\"NormalTextRun SCXW259730759 BCX8\">you&rsquo;re<\/span><span class=\"NormalTextRun SCXW259730759 BCX8\">\u00a0evaluating your current stack, planning a new orchestration layer, or benchmarking the market, this report gives you the independent analyst view you need.\u00a0<\/span><span class=\"NormalTextRun SCXW259730759 BCX8\">imagino<\/span><span class=\"NormalTextRun SCXW259730759 BCX8\">\u00a0is one of the vendors included in the research.<\/span><\/span><span class=\"EOP Selected SCXW259730759 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                        <\/div>\r\n                                    <\/div>\r\n                <div\r\n                    class=\"image image--container js-animate animate__fadeInRight\">\r\n                    <div id=\"img-unify-section-6aa13e1bac98a\" class=\"image__inner u-gradient--blue-blue--dark\">\r\n\r\n                                <img decoding=\"async\" class=\"\" src=\"https:\/\/imagino.com\/fr\/wp-content\/uploads\/sites\/7\/2026\/01\/Data-Quality-1-e1781452200402.png\" alt=\"Data Quality\">\n    \r\n                    <\/div>\r\n\r\n\r\n\r\n\r\n                <\/div>\r\n\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"downloadnow\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--blue-blue--dark \">\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <p>Three key findings you will find in the report:<\/p>\n<ul>\n<li>Cross-channel marketing hubs is now an established market, <strong>buyers should evaluate vendors on architectural fit and AI operationalization<\/strong>, not feature checklists alone.<\/li>\n<li>Most B2C <strong>marketers deploy CCMHs in parallel to their enterprise AI strategy rather than as part of it<\/strong>, a disconnect that limits consistent, governed AI across brand, customer, and employee experience.<\/li>\n<li>Agentic AI is the top disruptor Forrester identifies for the category: <strong>a shift from assistive campaign tools to autonomous, real-time customer engagement<\/strong>.<\/li>\n<\/ul>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.mp4\">\r\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imagino.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-3.webm\">\r\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"ddb4c4b2-6fa7-4505-a23d-4be4a0e29008\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div><section id=\"text-section-6aa13e1bad56b\" class=\"simple-text-section section-padding \">\r\n    <div class=\"container\">\r\n        <div class=\"simple-text-container\">\r\n\r\n                            <div class=\"row-item\">\r\n                    <div class=\"item\">\r\n                                                                            <div class=\"item__content js-animate animate__fadeInUpSmall\">\r\n                                <ul>\n<li><em>Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester\u2019s objectivity\u202fhere\u202f. \u00a0<\/em><\/li>\n<\/ul>\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n\r\n                \r\n                    <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Forrester mapped the cross-channel marketing hub landscape. Find here how your current stack is evaluated or benchmark the market.<\/p>\n","protected":false},"featured_media":5927,"template":"","meta":{"_acf_changed":true},"resources_category":[88,89],"resources_sector":[],"class_list":["post-5844","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-contenus","resources_category-rapports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Report : The Forrester Cross-Channel Marketing Hubs landscape<\/title>\n<meta name=\"description\" content=\"Forrester mapped the cross-channel marketing hub landscape. 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